Is scrapbook profitable to sell on Amazon United States?

The niche generates $1.6M/yr across 26 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +5.7%. Flapen's verdict: Worth a look (54/100).

How competitive is the scrapbook niche?

16 brands and 20 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 69% of demand.

When does demand for scrapbook peak?

Demand peaks in Dec; the busiest month runs 1.6× the quietest.

What does it cost to enter the scrapbook niche?

Listings span $5.36–$28.88; the average listing price is $12.60 (sweet spot $15–$100). The average incumbent carries 3,670 reviews — the moat a new listing must climb.

scrapbook

Worth a look

Shows a $1.6M/yr market, but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size

Great$1.6M

$1.6M/yr · 6.4M searches

Returns

Great1.5%

return rate — above 5% kills the launch gate

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Price range

Good$5.36–$28.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.60

avg listing price — sweet spot $15–$100

Growth

Okay+5.7%

90-day search growth — must beat 0% to launch

Review moat

Okay3,670.23

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, scrapbook is a $1.6M/yr Amazon United States market (6.4M searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

scrapbook market data

Units sold / yr: 150K–200K; avg 5,000–6,000/product
Revenue / yr: $1.9M–$2.5M; units × avg price
Conversion rate: 2.0%
Avg BSR: #12
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 1.7%
Avg brand age: 36 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

48%

Top 20: 95%

Open market

26%

Hiwhy19%
Bstorify16%
popotop14%
potricher13%
Artfeel8%
MARCADORUS5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.7% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.6×

Open Trend

Top scrapbook search terms

scrapbook4.0M/yr +3.3%2.0% conv.
scrapbook album639K/yr +8.4%1.5% conv.
scrap book523K/yr +4.5%2.1% conv.
memory book158K/yr +17.4%1.0% conv.
scrap books album84K/yr +92.5%2.1% conv.
scrapbooks148K/yr +8.2%1.1% conv.
small scrapbook114K/yr +21.3%1.8% conv.
photo album scrapbook135K/yr -8.9%1.1% conv.
scrapbook binder73K/yr -6.9%0.1% conv.
mini scrapbook67K/yr +12.1%1.0% conv.

All search terms

Top scrapbook products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bstorify Scrapbook Album 60 Pages (8 x 8 Inch) Brown Thick 200gsm Kraft Paper Photo Album Scrapbook Memory Book - Ideal for Your Scrapbooking Albums Art & Craft Projects

Bstorify$7.134.6★14,958 rev

8 x 8 Inch Scrapbook Photo Album Linen Cover 20 Sheets/ 40 Pages Hardcover Kraft White Pages Memory Book for Travel Wedding Guest Book Christmas Baby Shower Fits 4x6 & Instant Photos Beige

Hiwhy$9.134.7★879 rev

potricher 8 x 8 Inch DIY Scrapbook Album 40 Pages Hardcover Kraft Paper Scrap Book Photo Albums Memory Book for Wedding and Anniversary Family (Yellow 8 Inch)

potricher$9.914.7★7,954 rev

Popotop 8x8 Inch Scrapbook Photo Album 60 Page Decorative Kraft Paper Book for 4x6 Pictures DIY Memory Photo Albums as Gifts for Wedding Baby Christmas School Family

popotop$6.254.7★344 rev

Scrapbook 7x7 Inch DIY Scrapbook Album Hardcover Kraft Paper Scrap Book Photo Albums 40 Pages Perfect for 4x6 / 5x7 Photos Memory Book for Family Wedding

Hiwhy$7.644.7★942 rev

Newest

by launch date

Popotop 8x8 Inch Scrapbook Photo Album 60 Page Decorative Kraft Paper Book for 4x6 Pictures DIY Memory Photo Albums as Gifts for Wedding Baby Christmas School Family

popotop$6.25344 rev

3mo ago

MARCADORUS Pink Scrapbook Album 8 x 8 Scrap Book 30 Sheets (60 pages) Memory Book & Photo Album for Wedding Guest Baby Shower Valentines Engagement | Scrapbooking Supplies.

MARCADORUS$11.85731 rev

8mo ago

Joyberg Scrapbook 80 Pages Scrapbooking Supplies 8 x 8 In junk journal Album Suitable for Album Memory Book Wedding Anniversary Family DIY Craft Projects (Brown)

Joyberg$5.361,064 rev

1y ago

Vienrose 10x10 Inch Scrapbook Album 20 Sheets 40 Blank Thick Pages Personalized DIY Photo Album Linen Arch Window Memory Book for Wedding Baby Shower Anniversary Travel Keepsake Gift Beige

Vienrose$14.70258 rev

2y ago

Scrapbook Album 8 x 8 Inch Scrap book 60 Brown Blank Pages Scrapbooks Hardcover Photo Album Scrapbook Kraft Paper Memory Book Traveling Birthday & Holiday Gifts.

MARCADORUS$6.41731 rev