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49

scoring board

Skip it

Soft demand (-8.6% this quarter) — this niche doesn't clear our bar today.

Market size 37Growth 21Conversion 55Competition 58Returns 46Price range 82Avg price 84Brand share 59Review moat 67Quality gap 37

Avg price

Great$18.61

avg listing price — sweet spot $15–$100

Price range

Great$7.98–$52.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good813.76

avg incumbent reviews — the moat a new listing must climb

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Market size

Okay$184K

$184K/yr · 213K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-8.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, scoring board is a $184K/yr Amazon United States market (213K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 49/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

scoring board market data

Units sold / yr
10K–13K
avg 250–500/product
Revenue / yr
$186K–$233K
units × avg price
Conversion rate
4.6%
Avg BSR
#121
Page quality
0%
Prime
100%
Sponsored
72%
Out of stock
2.4%
Avg brand age
44 months
Avg seller age
155 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

30

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

50%

Top 20: 95%

Open market

22%

  • EK Tools21%
  • ecraft17%
  • Scor-Pal13%
  • HKKYO10%
  • Fiskars9%
  • CYFUN DESIGN8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.6% search growth over the last 90 days.
5K4KHoliday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top scoring board search terms

  • scoring board92K/yr
  • scoring board for paper crafts30K/yr
  • paper scoring board21K/yr
  • score board for paper crafts16K/yr
  • paper scorer15K/yr
  • paper scoring tool10K/yr
  • scoreboard for paper crafts16K/yr
  • scoring board for card making6K/yr
  • scorer for card making4K/yr
  • score buddy4K/yr
All search terms

Top scoring board products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$7K8%$15K12%$22K16%$29K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about scoring board

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use17%

“Really comes in handy”

Quality-Overall16%

“great quality tool for the scrap booking crafting corner of the house”

Value For Money9%

“Definitely worth the money”

Storage Capacity7%

“I love the fold and storage option”

Size-Overall5%

“Perfect size”

Efficiency5%

“It works great”

Strength5%

“It's sturdy”

Design-Overall4%

“Perfect for crafting”

Advertised Vs Actual Product4%

“worked as expected”

Functionality-Overall3%

“Works great - no issues”

What buyers complain about

Measurement/Reading Accuracy20%

“Markings inaccurate”

Quality-Overall9%

“poor quality blade”

Durability8%

“the cutting blade broke”

Size-Overall8%

“To small”

Ease Of Use7%

“a bit awkward to use”

Instructions/User Manual/Troubleshooting6%

“doesn't come with instructions”

Value For Money5%

“Price was a bit high”

Strength3%

“it appears a little flimsy. weak”

Locking Mechanism3%

“the blade guide does not lock in place”

Material Quality2%

“its kinda cheaply made”

Top return reasons

Size-Overall36%
Functionality-Overall12%
Value For Money9%
Defective Material/Parts7%
Measurement/Reading Accuracy7%
Advertised Vs Actual Product6%
Product Condition3%
Quality-Overall3%
Ease Of Use3%
Strength2%

Common questions

Is scoring board profitable to sell on Amazon United States?
The niche generates $184K/yr across 25 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -8.6%. Flapen's verdict: Skip it (49/100).
How competitive is the scoring board niche?
14 brands and 30 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in scoring board?
Top complaints mined from reviews: Measurement/Reading Accuracy, Quality-Overall, Durability. The return rate is 3.3%.
When does demand for scoring board peak?
Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the scoring board niche?
Listings span $7.98–$52.72; the average listing price is $18.61 (sweet spot $15–$100). The average incumbent carries 814 reviews — the moat a new listing must climb.