Scoring Board

Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $184K a year.

Searches, last 12 months

213K

Growth, 90 days vs prior 90

-8.6%

Conversion, latest week

4.6%

Market size, estimated

$184Ka year

Peak month

January1.3× the quietest month

Top search term

scoring board92K searches a year

Listings sell for $18.61 on average, from $7.98 to $52.72. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $18.61 that is $5K to $9K a year per listing.

Average price

$18.61inside the $15 to $100 sweet spot

Price range

$7.98–$52.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$5K–$9K

Returns

3.3%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #121 within Scrapbooking & Stamping. It carries 814 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

100%

Out of stock, average day

2.4%

Average rank

#121in Scrapbooking & Stamping

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

814per listing

Listings tracked

25

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

2Amazon's first-year sales bar

Average brand age

44 months