scissors
Launch itA $10.2M/yr market growing +8.4% this quarter with returns at 0.4% — clears our launch bar.
Market size
Incredible$10.2M$10.2M/yr · 7.5M searches
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Okay+8.4%90-day search growth — must beat 0% to launch
Price range
Okay$4.41–$19.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.23avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad22,652avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, scissors is a $10.2M/yr Amazon United States market (7.5M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jul–Aug. Verdict: Launch it — 59/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 1.0M–1.0M
- avg 50,000–60,000/product
- Revenue / yr
- $9.2M–$9.2M
- units × avg price
- Launch success
- —
- 4 of 4 new (360d)
- Conversion rate
- 14.7%
- Avg BSR
- #32
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.0%
- Avg brand age
- 56 months
- Avg seller age
- 148 days
Competition
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
88
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
49%
Top 20: 92%
Open market
22%
- iBayam31%
- Amazon Basics17%
- Fiskars11%
- Westcott9%
- KitchenAid5%
- Scotch5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.4% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 1.8×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 26 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
iBayam 3-Pack 8 Heavy Duty Scissors with Ultra Sharp Blades and Comfort Grip Handles - For Office Home School Sewing and Crafts
iBayam$9.384.8★86,450 rev
Amazon Basics Multipurpose Stainless Steel Scissors for Office Crafts Right/Left Handed Comfort Grip PVD Coated 3-Pack Multicolor
Amazon Basics$9.334.8★63,408 rev
Amazon Basics Multipurpose Stainless Steel Scissors for Office Crafts Paper Cutting Fabric Cutting Right/Left Handed Comfort Grip PVD Coated 2-Pack Green and Grey
Amazon Basics$6.404.8★63,408 rev
Fiskars All Purpose Scissors High Performance Cutting Stainless Steel Blades Ergonomic and Comfort Handles Perfect for Arts and Crafts and the Office Scissors for Office
Fiskars$7.884.8★20,419 rev
Westcott 8 Titanium Bonded Scissors with Adjustable Glide and Soft Handle 2-Pack- Durable Multipurpose Scissors for Office Home and School Use Sharp Precision Blades for Everyday Cutting
Westcott$9.614.8★28,185 rev
Newest
by launch date
Scissors 8.5 Inch scissors all purpose for Office Home Sewing and Crafts Soft Comfort-Grip Right/Left Hand 3-Pack Multicolor
YANLIFY$4.76101 rev
OfficeOne 3-Pack Heavy Duty Scissors 8 Ultra Sharp Multipurpose Scissors with Comfort Grip Handles for Office School Home Crafts & Sewing (3)
OfficeOne$7.4677 rev
3 Packs 8 Sewing Craft Scissors Bulk Multipurpose Heavy Duty Sharp Paper Scissors All Purpose Stainless Steel Scissors for Home Office Student Teacher Supplies
Xnluothsk$4.41253 rev
iBayam 8.5 Inch Scissors All Purpose Heavy Duty 3 Pack 2.5mm Thick Ultra Sharp Blade Comfort-Grip for Office Classroom School Cardboard Craft Desk Left/Right Handed Cute Pastel Pink Blue Green
iBayam$7.53810 rev
Xnluothsk 6 Packs Sewing Craft Scissors Bulk 8 Multipurpose Heavy Duty Sharp Scissors Stainless Steel Shears for Home Office Student Supplies 6 Colors
Xnluothsk$6.90659 rev
Trending
90-day click momentumScissors 8.5 Inch scissors all purpose for Office Home Sewing and Crafts Soft Comfort-Grip Right/Left Hand 3-Pack Multicolor
YANLIFY$4.764.8★
OfficeOne 3-Pack Heavy Duty Scissors 8 Ultra Sharp Multipurpose Scissors with Comfort Grip Handles for Office School Home Crafts & Sewing (3)
OfficeOne$7.464.7★
iBayam 8.5 Inch Scissors All Purpose Heavy Duty 3 Pack 2.5mm Thick Ultra Sharp Blade Comfort-Grip for Office Classroom School Cardboard Craft Desk Left/Right Handed Cute Pastel Pink Blue Green
iBayam$7.534.8★
BURVAGY 8 10 Pack All Purpose Heavy Duty Scissors- Comfort-Grip Sharp Scissors for Office School Sewing Fabric Craft High/Middle School Student Teacher Scissor Right/Left Hand
BURVAGY$16.424.5★
3 Packs 8 Sewing Craft Scissors Bulk Multipurpose Heavy Duty Sharp Paper Scissors All Purpose Stainless Steel Scissors for Home Office Student Teacher Supplies
Xnluothsk$4.414.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“They stay sharp”
“Great price for quality”
“Great Deal”
“Cuts like butter”
“Sharp sturdy construction”
“As described”
“Easy to handle”
“durable handles”
“Like the size”
“comfortable to grip”
What buyers complain about
“Dull blades”
“BAD QUALITY”
“Broke easily”
“some too loose”
“Rusted”
“Cheap and fragile”
“which tend to be fairly expensive usually”
“difficult to squeeze”
“They dont really cut well”
“doesn't serve a purpose”
Top return reasons
Common questions
- Is scissors profitable to sell on Amazon United States?
- The niche generates $10.2M/yr across 26 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +8.4%. Flapen's verdict: Launch it (59/100).
- How competitive is the scissors niche?
- 16 brands and 88 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in scissors?
- Top complaints mined from reviews: Sharpness, Quality-Overall, Durability. The return rate is 0.4%.
- When does demand for scissors peak?
- Demand peaks in Jul–Aug; the busiest month runs 1.8× the quietest.
- What does it cost to enter the scissors niche?
- Listings span $4.41–$19.56; the average listing price is $9.23 (sweet spot $15–$100). The average incumbent carries 22,652 reviews — the moat a new listing must climb.
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