Scissors
MaybeAn estimated 0.3% of orders come back. But the average product has 20,755 reviews to catch up to, so Scissors is a Maybe.
- Flapen Score
- 61 / 100Top 3% of 4,656 Arts, Crafts & Sewing niches · +15 vs the category median of 4661
- Market size
- $4.3M/yr7.6M searches / yr
- 90-day growth
- +41.5%search demand this quarter
- Competition
- 47%top-5 click share · 20 brands · 119 sellers
Flapen Score
Scissors against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Scissors is stronger. Inside it, weaker.
Market
The Scissors market on Amazon at a glance
Shoppers on Amazon United States searched for Scissors 7.6M times last year and spent an estimated $4.3M. The top 5 brands take 74% of clicks. Demand peaks in Jul–Aug. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 5.9% of those searches ended in a purchase.
Shoppers searched for this 7.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +41.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.3M a year.
- Searches, last 12 months
- 7.6M
- Growth, 90 days vs prior 90
- +41.5%
- Conversion, latest week
- 5.9%
- Market size, estimated
- $4.3Ma year
- Peak month
- August1.9× the quietest month
- Top search term
- scissors4.6M searches a year
02 · Price
A sale here is worth $9.62.
Listings sell for $9.62 on average, from $2.23 to $24.55. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 40,000 to 50,000 of them. At $9.62 that is $385K to $481K a year per listing.
- Average price
- $9.62under the $15 to $100 sweet spot
- Price range
- $2.23–$24.55
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 40,000–50,000
- Revenue per listing a year
- $385K–$481K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Cutting Tools. It carries 20,755 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #28in Cutting Tools
- Average rating
- 4.72 starsAmazon United States average 4.42 stars
- Average reviews
- 20,755per listing
- Listings tracked
- 34
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Scissors products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 rising
Sellers
119
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
47%
Top 20: 86%
Open market
23%
- Brand 127%
- Brand 221%
- Brand 311%
- Brand 48%
- Brand 56%
- Brand 63%
Demand
Scissors search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 1.9×
Search terms
Top Scissors search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- scissors4.6M/yr
- scissors all purpose850K/yr
- scissors for office357K/yr
- craft scissors329K/yr
- scissors all purpose heavy duty244K/yr
- heavy duty scissors232K/yr
- scissor119K/yr
- scissors heavy duty117K/yr
- tijeras94K/yr
- utility scissors81K/yr
Reviews and returns
What reviews say buyers love and hate about Scissors
We read the reviews and the return reasons for every product selling here.
“Not as sharp as I expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Thread
$3.0M/yr-2.7%
Floral Foam
$2.4M/yr+39.9%
Outdoor Paint
$323K/yr+98.1%
Patriotic Fabric
$40K/yr+183.7%
Teacher Ribbon
$146K/yr+887.8%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Scissors questions
Answered from the same tracked data.