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59

school memory book

Worth a look

Shows demand growing +139.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 29Growth 96Conversion 18Competition 62Returns 67Price range 95Avg price 95Brand share 80Review moat 73Quality gap 18

Growth

Incredible+139.3%

90-day search growth — must beat 0% to launch

Avg price

Incredible$30.04

avg listing price — sweet spot $15–$100

Price range

Incredible$17.80–$62.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great55%

top-5 brand share — no brand owns this niche

Review moat

Good560.89

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.3%

return rate — above 5% kills the launch gate

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$125K

$125K/yr · 285K searches

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Signals Trending

According to Flapen's Amazon United States niche tracking, school memory book is a $125K/yr Amazon United States market (285K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in May–Aug. Verdict: Worth a look — 59/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

school memory book market data

Units sold / yr
6K–8K
avg 250–500/product
Revenue / yr
$180K–$240K
units × avg price
Conversion rate
1.5%
Avg BSR
#215
Page quality
0%
Prime
96%
Sponsored
86%
Out of stock
8.3%
Avg brand age
38 months
Avg seller age
177 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 flat

Sellers

30

Top-5 brand share

55%

Top 20: 100%

Top-5 click share

48%

Top 20: 92%

Open market

38%

  • Denise Albright21%
  • New Seasons10%
  • Fancy Land8%
  • Kasfalci8%
  • Fullhawl8%
  • Peachly7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +139.3% search growth over the last 90 days.
25K15KPrime Day '24Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Aug · busiest ÷ quietest = 15.1×

Top school memory book search terms

  • school memory book53K/yr
  • school years memory book29K/yr
  • school memory book prek-1229K/yr
  • first and last day of school memory book54K/yr
  • class keeper school memory book22K/yr
  • school days memory book14K/yr
  • school scrapbook10K/yr
  • school keepsake book8K/yr
  • first and last day of school book14K/yr
  • school memory book k-127K/yr
All search terms

Top school memory book products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$5K8%$10K12%$15K16%$20K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about school memory book

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“The quality is solid”

Fun/Entertainment Experience11%

“they are so fun”

Design-Overall10%

“I love the thoughtful design elements”

Color9%

“The colors are vibrant”

Durability7%

“it seems durable”

Storage Capacity7%

“the size is perfect for storing”

Ease Of Use7%

“easy to answer”

Gifting Purpose6%

“Good gift memories”

Strength5%

“The construction is sturdy”

Value For Money4%

“Definitely worth the purchase”

What buyers complain about

Size-Overall14%

“This memory book is much larger than I expected”

Color8%

“Very cheap and colors aren't good”

Quality-Overall7%

“I wish it was a little higher quality”

Thickness7%

“The pages are a thick”

Durability4%

“Wish it held a little more then it does”

Advertised Vs Actual Product4%

“Neither of us had looked at the picture showing the dimensions of the book”

Ease Of Use4%

“Cons are that you have to stay consistent with filling it out or its easy to fall behind”

Instructions/User Manual/Troubleshooting1%

“thinking it was less guided”

Noise Level1%

“the design looked kind of loud”

Strength1%

“a little on the flimsy side compared to other memory books Ive seen”

Top return reasons

Size-Overall52%
Advertised Vs Actual Product14%
Value For Money10%
Storage Capacity3%
Quality-Overall3%
Instructions/User Manual/Troubleshooting2%
Color2%
Display Colors2%
Design-Overall2%
Shape/Style1%

Common questions

Is school memory book profitable to sell on Amazon United States?
The niche generates $125K/yr across 28 tracked products. 2 of 15 products launched in the last 360 days are still selling. 90-day search growth is +139.3%. Flapen's verdict: Worth a look (59/100).
How competitive is the school memory book niche?
17 brands and 30 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in school memory book?
Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 2.3%.
When does demand for school memory book peak?
Demand peaks in May–Aug; the busiest month runs 15.1× the quietest.
What does it cost to enter the school memory book niche?
Listings span $17.80–$62.78; the average listing price is $30.04 (sweet spot $15–$100). The average incumbent carries 561 reviews — the moat a new listing must climb.