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Scar Wax

Fail

Demand is soft, at -1.3% this quarter, so Scar Wax is a Fail.

Flapen Score
44
44 / 100
Ranks 2,771 of 4,656 Arts, Crafts & Sewing niches · −2 vs the category median of 46
Market size
$104K/yr107K searches / yr
90-day growth
-1.3%search demand this quarter
Competition
62%top-5 click share · 11 brands · 48 sellers

Flapen Score

Scar Wax against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Scar Wax is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scar Wax market on Amazon at a glance

Shoppers on Amazon United States searched for Scar Wax 107K times last year and spent an estimated $104K. The top 5 brands take 89% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-1.3%
Conversion, latest week
5.4%
Market size, estimated
$104Ka year
Peak month
October10.8× the quietest month
Top search term
scar wax66K searches a year

02 · Price

A sale here is worth $18.02.

Listings sell for $18.02 on average, from $4.44 to $43.78. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $18.02 that is $5K to $9K a year per listing.

Average price
$18.02inside the $15 to $100 sweet spot
Price range
$4.44–$43.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$5K–$9K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #319 within Face Painting. It carries 1,317 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#319in Face Painting
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
1,317per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Scar Wax products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

48

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

7%

  • Brand 139%
  • Brand 214%
  • Brand 314%
  • Brand 412%
  • Brand 510%
  • Brand 64%
  • Open — no brand owns it (5 brands, 7%)

Demand

Scar Wax search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 10.8×

Search terms

Top Scar Wax search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scar wax66K/yr
  • scar wax sfx makeup20K/yr
  • modeling wax6K/yr
  • modeling beeswax5K/yr
  • stockmar modeling beeswax3K/yr
  • scar putty3K/yr
  • scar wax kit4K/yr

Reviews and returns

What reviews say buyers love and hate about Scar Wax

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Adhesion/Stickiness”
3.2%of orders come back
“I can't get this product to stick to my skin”
A buyer, on “Adhesion/Stickiness”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Scar Wax questions

Answered from the same tracked data.