Is sashiko stencil profitable to sell on Amazon United States?

The niche generates $48K/yr across 23 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +0.6%. Flapen's verdict: Skip it (49/100).

How competitive is the sashiko stencil niche?

19 brands and 37 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in sashiko stencil?

Top complaints mined from reviews: Size-Overall, Thickness, Ease Of Use. The return rate is 0.7%.

When does demand for sashiko stencil peak?

Demand peaks in Mar–Apr; the busiest month runs 4.8× the quietest.

What does it cost to enter the sashiko stencil niche?

Listings span $6.18–$20.38; the average listing price is $11.26 (sweet spot $15–$100). The average incumbent carries 121 reviews — the moat a new listing must climb.

sashiko stencil

Skip it

A small market ($48K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Review moat

Great120.52

avg incumbent reviews — the moat a new listing must climb

Brand share

Great58%

top-5 brand share — no brand owns this niche

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$11.26

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$6.18–$20.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+0.6%

90-day search growth — must beat 0% to launch

Market size

Bad$48K

$48K/yr · 120K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, sashiko stencil is a $48K/yr Amazon United States market (120K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 49/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

sashiko stencil market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $45K–$56K; units × avg price
Conversion rate: 3.5%
Avg BSR: #152
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 2.5%
Avg brand age: 25 months
Avg seller age: 166 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

50%

Top 20: 97%

Open market

35%

Gezan24%
Affrolling9%
BENECREAT9%
JDRGJTH8%
Eikovia8%
Hahafelt7%

Demand & seasonality

Weekly Amazon search volume, last 63 weeks — +0.6% search growth over the last 90 days.

Peak months: Mar, Apr · busiest ÷ quietest = 4.8×

Open Trend

Top sashiko stencil search terms

sashiko stencil55K/yr -5.6%2.9% conv.
sashiko template24K/yr +4.3%2.9% conv.
sashiko patterns21K/yr +12.7%1.9% conv.
sashiko stencils12K/yr -5.4%2.8% conv.
sashiko templates5K/yr +29.5%2.4% conv.
sashiko grid stencil3K/yr -17.3%2.8% conv.

All search terms

Top sashiko stencil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gezan 20 Pcs Sashiko Stencils 8.3 x 5.9 Inch Plastic Sashiko Template Pattern Geometric Embroidery Stabilizers Drawing Line Template for Hand Quilting Sewing

Gezan$13.534.5★145 rev

BENECREAT 4Pcs Acrylic Sashiko Stencil Dots Lines Arcs Slashes Acrylic Embroidery Tool Drawing Line Template for Hand Quilting and Embroidery 2.5mm Thick

BENECREAT$9.294.2★124 rev

32 PCS Sashiko Stencil Kit 5.1 x 5.1 Inch Plastic Geometric Sashiko Pattern Template Drawing Line Embroidery Pattern for Sewing Hand Quilting and Embroidery

JDRGJTH$10.324.9★19 rev

Eikovia 32-Piece Sashiko Stencil Kit 5.1x5.1inch Reusable PET Plastic Templates for Embroidery & Quilting Patterns

Eikovia$11.984.6★7 rev

Affrolling 30 Pcs Plastic Sashiko Stencil 4.7 x 4.7 Inch Geometric Sashiko Pattern Template Drawing Line Quilting Stencil Embroidery Pattern Stabilizers for Sewing Hand Quilting and Embroidery

Affrolling$11.944.6★106 rev

Newest

by launch date

FIVEIZERO 30PCS Sashiko Stencils Kit-4.7inx5.1in Sashiko Templates with 4 Heat Erasable Pens;Reusable Plastic Templates for Embroidery Quilting Sewing on Clothes Jeans Table Runners DIY Crafts

FIVEIZERO$8.278 rev

3mo ago

5 Pcs Acrylic Sashiko Stencil Sashiko Embroidery Templates with Dots Lines Arcs Slashes Cross Patterns 4.7 Inch Quilting Stencils for Hand Sewing Craft (2.5mm Thick)

LUSTRIB$9.286 rev

4mo ago

Eikovia 32-Piece Sashiko Stencil Kit 5.1x5.1inch Reusable PET Plastic Templates for Embroidery & Quilting Patterns

Eikovia$11.987 rev

5mo ago

25 Pcs Plastic Sashiko Stencil Kit 4.7 x 4.7 Inch Geometric Sashiko Template Embroidery Patterns for Fabric Painting Hand Sewing Quilting Stencils with Sashiko Thimble Needles Thread Set

ULODJFN$8.531 rev

6mo ago

32 PCS Sashiko Stencil Kit 5.1 x 5.1 Inch Plastic Geometric Sashiko Pattern Template Drawing Line Embroidery Pattern for Sewing Hand Quilting and Embroidery

JDRGJTH$10.3219 rev

10mo ago

What buyers say about sashiko stencil

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Good quality”

Ease Of Use15%

“Easy to use”

Design-Overall9%

“So many beautiful designs”

Shape/Style6%

“I love the different patterns”

Stitch/Finish/Polish5%

“your stitches perfect”

Thickness4%

“made of a plastic that is thick enough to make them easy to use”

Advertised Vs Actual Product3%

“It was exactly what I wanted”

Efficiency3%

“They work fine”

Value For Money3%

“Great buy for the $$”

Size-Overall3%

“The size is perfect”

What buyers complain about

Size-Overall21%

“Holes are too small”

Thickness19%

“Yes, they are too thick for washable pens and pencils”

Ease Of Use9%

“the other three are hard to use”

Print Quality6%

“the print design fades”

Quality-Overall5%

“Manufacturer just being cheap, IMO”

Rusts/Corrodes4%

“Like they were rusted”

Durability4%

“However, I took the comments regarding the durability to heart, and ended up breaking the needle”

Value For Money4%

“Waste of money”

Strength3%

“These are flimsy”

Functionality-Overall2%

“dont work well for fiber arts”

Top return reasons

Size-Overall42%

Advertised Vs Actual Product14%

Functionality-Overall10%

Thickness5%

Design-Overall4%

Defective Material/Parts3%

Material Quality3%

Value For Money2%

Ease Of Use2%

Strength2%

Common questions

Is sashiko stencil profitable to sell on Amazon United States?: The niche generates $48K/yr across 23 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +0.6%. Flapen's verdict: Skip it (49/100).
How competitive is the sashiko stencil niche?: 19 brands and 37 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in sashiko stencil?: Top complaints mined from reviews: Size-Overall, Thickness, Ease Of Use. The return rate is 0.7%.
When does demand for sashiko stencil peak?: Demand peaks in Mar–Apr; the busiest month runs 4.8× the quietest.
What does it cost to enter the sashiko stencil niche?: Listings span $6.18–$20.38; the average listing price is $11.26 (sweet spot $15–$100). The average incumbent carries 121 reviews — the moat a new listing must climb.