sashiko needles
Skip itPrices mostly outside the sweet spot ($4.99–$14.00) — this niche doesn't clear our bar today.
Conversion
Incredible15.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Good1,080.82avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.04avg listing price — sweet spot $15–$100
Growth
Bad-9.2%90-day search growth — must beat 0% to launch
Market size
Bad$72K$72K/yr · 59K searches
Competition
Bad84%top-5 click share — a locked-up shelf
Price range
Bad$4.99–$14.00cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, sashiko needles is a $72K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 38/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
sashiko needles market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- $64K–$80K
- units × avg price
- Conversion rate
- 15.2%
- Avg BSR
- #105
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 1.2%
- Avg brand age
- 39 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
68
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
10%
- JimysCo45%
- Sewline20%
- Clover8%
- Emma Creations7%
- Shibori Dragon5%
- Asrnten4%
- Open — no brand owns it (4 brands, 10%)
Demand
Weekly Amazon search volume, last 27 weeks — -9.2% search growth over the last 90 days.Top sashiko needles search terms
- sashiko needles49K/yr
- sashiko needle5K/yr
- sashiko needles for hand sewing4K/yr
Top sashiko needles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sashiko Needles - by Lecien Japan
JimysCo$6.184.7★1,044 rev
Tulip Long Sashiko Needles Assorted Tube of 6
Sewline$11.004.8★1,144 rev
Olympus Sashiko Needles-2/Pkg
Emma Creations$4.994.7★152 rev
Clover Sashico Needles 134 Model:Q2007
Clover$6.244.8★1,365 rev
Sashiko Notions - Hidamari Sashiko Needles with Needle Threader
Shibori Dragon$6.214.6★126 rev
Newest
by launch date
Jnenery 35Pcs Large Eye Sewing Needles 7 Sizes Stainless Steel Needles for Hand Sewing Leather Embroidery Repair Quilting- Easy Threading with Threader Thimble for Crafters Seniors Travelers
JNENERY$5.602,578 rev
FREEBLOSS 50 Pcs Sashiko Needles Sashiko Hand Sewing Needles Embroidery Needles Embroidery Hand Sewing Needles Quilting Needles with Plastic Needle Case
FREEBLOSS$9.6413 rev
2 Set- Hidamari Sashiko Needles - by Lecien Japan
Asrnten$9.9180 rev
50 Pack Premium Large Eye Needles for Hand Sewing with Needle Threaders Assorted Sizes Embroidery Needles for Hand Sewing Sewing Needles Large Eye Big Eye Needle
JollMono$8.154,716 rev
Sashiko Needles - by Lecien Japan
JimysCo$6.181,044 rev
Trending
90-day click momentum
Tulip Sashiko Needles | Big Eye Straight Thin Size
TULIP$14.004.3★
Olympus Sashiko Needles-2/Pkg
Emma Creations$4.994.7★
50 Pack Premium Large Eye Needles for Hand Sewing with Needle Threaders Assorted Sizes Embroidery Needles for Hand Sewing Sewing Needles Large Eye Big Eye Needle
JollMono$8.154.6★
Sashiko Needles - by Lecien Japan
JimysCo$6.184.7★
Tulip Long Sashiko Needles Assorted Tube of 6
Sewline$11.004.8★
What buyers say about sashiko needles
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Easy to use”
“Really happy with this sewing needle set”
“Good Value”
“These are sturdy”
“As advertised”
“The size of them was good”
“Handy storage tin”
“Durable”
“This will be a gift”
What buyers complain about
“I needed to get through thick material”
“Too large”
“Bent on first use”
“the quality of needles wasn't great”
“None worked”
“I was fooled by the advertising pitch”
“Needle broke on first stitch”
“Like they were rusted”
“No, they aren't strong and sturdy”
“did not go through easily”
Top return reasons
Common questions
- Is sashiko needles profitable to sell on Amazon United States?
- The niche generates $72K/yr across 11 tracked products. 90-day search growth is -9.2%. Flapen's verdict: Skip it (38/100).
- How competitive is the sashiko needles niche?
- 10 brands and 68 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in sashiko needles?
- Top complaints mined from reviews: Thickness, Size-Overall, Durability. The return rate is 0.6%.
- What does it cost to enter the sashiko needles niche?
- Listings span $4.99–$14.00; the average listing price is $8.04 (sweet spot $15–$100). The average incumbent carries 1,081 reviews — the moat a new listing must climb.