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Sashiko Needles

Fail

Prices span $4.99–$14.00, mostly outside the sweet spot, so Sashiko Needles is a Fail.

Flapen Score
38
38 / 100
Ranks 3,823 of 4,656 Arts, Crafts & Sewing niches · −8 vs the category median of 46
Market size
$72K/yr59K searches / yr
90-day growth
-9.2%search demand this quarter
Competition
84%top-5 click share · 10 brands · 68 sellers

Flapen Score

Sashiko Needles against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Sashiko Needles is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sashiko Needles market on Amazon at a glance

Shoppers on Amazon United States searched for Sashiko Needles 59K times last year and spent an estimated $72K. The top 5 brands take 86% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 15.2% of those searches ended in a purchase.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-9.2%
Conversion, latest week
15.2%
Market size, estimated
$72Ka year
Top search term
sashiko needles49K searches a year

02 · Price

A sale here is worth $8.04.

Listings sell for $8.04 on average, from $4.99 to $14.00. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $8.04 that is $4K to $6K a year per listing.

Average price
$8.04under the $15 to $100 sweet spot
Price range
$4.99–$14.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$4K–$6K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #105 within Needlework. It carries 1,081 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#105in Needlework
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
1,081per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Sashiko Needles products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.

$0$11K$22K$32K$43K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

68

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

84%

Top 20: 100%

Open market

10%

  • JimysCo45%
  • Sewline20%
  • Clover8%
  • Emma Creations7%
  • Shibori Dragon5%
  • Asrnten4%
  • Open — no brand owns it (4 brands, 10%)

Demand

Sashiko Needles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26JanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4× · 6 of 12 months tracked

Search terms

Top Sashiko Needles search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sashiko needles49K/yr
  • sashiko needle5K/yr
  • sashiko needles for hand sewing4K/yr

Reviews and returns

What reviews say buyers love and hate about Sashiko Needles

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Thickness”
0.6%of orders come back
“I needed to get through thick material”
A buyer, on “Thickness”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sashiko Needles questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data