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Sashiko Kit

Maybe

An estimated 0.9% of orders come back. But the products selling today already average 4.7★, so Sashiko Kit is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 4,656 Arts, Crafts & Sewing niches · +5 vs the category median of 46
Market size
$140K/yr168K searches / yr
90-day growth
+1.5%search demand this quarter
Competition
42%top-5 click share · 16 brands · 62 sellers

Flapen Score

Sashiko Kit against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Sashiko Kit is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sashiko Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Sashiko Kit 168K times last year and spent an estimated $140K. The top 5 brands take 81% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $140K a year.

Searches, last 12 months
168K
Growth, 90 days vs prior 90
+1.5%
Conversion, latest week
6.3%
Market size, estimated
$140Ka year
Peak month
January1.6× the quietest month
Top search term
sashiko thread152K searches a year

02 · Price

A sale here is worth $13.20.

Listings sell for $13.20 on average, from $5.04 to $24.20. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $13.20 that is $1K to $3K a year per listing.

Average price
$13.20under the $15 to $100 sweet spot
Price range
$5.04–$24.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #302 within Thread & Floss. It carries 502 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#302in Thread & Floss
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
502per listing
Listings tracked
40

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Sashiko Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

62

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

42%

Top 20: 78%

Open market

15%

  • Brand 138%
  • Brand 221%
  • Brand 312%
  • Brand 46%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (10 brands, 15%)

Demand

Sashiko Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Sashiko Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sashiko thread152K/yr
  • olympus sashiko thread13K/yr
  • sashiko thread and needles3K/yr

Reviews and returns

What reviews say buyers love and hate about Sashiko Kit

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Color”
13%of negative reviews mention “Color”
0.9%of orders come back
“not one was gray”
A buyer, on “Color”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Sashiko Kit questions

Answered from the same tracked data.