sashiko kit
Worth a lookShows low returns (0.9%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Review moat
Good502.3avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.20avg listing price — sweet spot $15–$100
Price range
Okay$5.04–$24.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay$140K$140K/yr · 168K searches
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, sashiko kit is a $140K/yr Amazon United States market (168K searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
sashiko kit market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $132K–$165K
- units × avg price
- Conversion rate
- 6.3%
- Avg BSR
- #302
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 55%
- Out of stock
- 1.9%
- Avg brand age
- 54 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
62
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
42%
Top 20: 78%
Open market
15%
- Daruma38%
- olympus21%
- Yokota12%
- JimysCo6%
- TASOMUTY4%
- FREEBLOSS4%
- Open — no brand owns it (10 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top sashiko kit search terms
- sashiko thread152K/yr
- olympus sashiko thread13K/yr
- sashiko thread and needles3K/yr
Top sashiko kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Olympus Sashiko Thread 20m(21.8yds) 4skeins Color Bundles 100% Cotton (#01 #10 #18 #52)
olympus$8.604.8★230 rev
Variegated Sashiko Thread - Paper Balloon by Daruma
Daruma$6.044.8★1,309 rev
Sashiko thread 40m col.1 5x1
Yokota$9.194.7★593 rev
Sashiko Needles - by Lecien Japan
JimysCo$6.184.7★1,063 rev
DARUMA Sashiko Thread 100% Cotton Card Type (32.8 yd) x 5 Colors with English Manual Sewing & Embroidery Value Set with Gift Package(Thick Amaoto)
Daruma$15.564.9★688 rev
Newest
by launch date
32 Skeins Sashiko Thread 18Pcs sashiko Needles 100% Cotton 16 Colors Each Bundle Measuring 8 Meters/8.75 Yards Suitable for Sewing and Embroidery.
TASOMUTY$15.5023 rev
FREEBLOSS 4Pcs Sashiko Thread 110 Yards*4 Colors Natural Dyeing Cotton Embroidery Thread Japanese Quilting & Embroidery Sashiko Kit Supplies
FREEBLOSS$16.7289 rev
Zeyune 12 Pcs Blue Sashiko Thread Kit with Sashiko Needles 100% Cotton Each 20m/ 21.9yds Japanese Embroidery Thread for Visible Mending Hand Quilting Boro Stitching Denim Repair
Zeyune$17.1638 rev
Olympus Sashiko Thread 20m(21.8yds) Bundles 100% Cotton (White and Blue 9Colors) OS-20M
olympus$15.8972 rev
DARUMA Sashiko Thread Card Rolls Set of 3 (32.8 Yards x3) - Sewing & Embroidery Includes Instruction Manual and Gift Packaging (Thick Ecru)
Daruma$11.75106 rev
Trending
90-day click momentum32 Skeins Sashiko Thread 18Pcs sashiko Needles 100% Cotton 16 Colors Each Bundle Measuring 8 Meters/8.75 Yards Suitable for Sewing and Embroidery.
TASOMUTY$15.504.8★
Sashiko Thread Thinner Weight 40m Col. 219 -Black- Japanese Embroidery & Quilting by Yokota
Daruma$6.714.8★
Sashiko Thread Thinner Weight 40m Col. 213 -Red- Japanese Embroidery & Quilting by Yokota
Daruma$6.394.8★
DARUMA Sashiko Thread 100% Cotton Card Type (32.8 yd) x 5 Colors with English Manual Sewing & Embroidery Value Set with Gift Package(Thick Yukidoke)
Daruma$15.614.9★
Sashiko Thread Large Skein 111yds
Olympus$7.894.5★
What buyers say about sashiko kit
What buyers praise and complain about, mined from review topics.What buyers love
“Great variety of colors”
“Great variety”
“Good price”
“Very easy to use”
“Looks good I havent stitched yet”
“As described”
“Pink pack threads are shiny and soft”
“How nice to work with authentic materials”
“great for embroidery that Im doing on clothes”
“Solid set”
What buyers complain about
“not one was gray”
“Very Poor Quality”
“misleading picture”
“too thin to separate threads”
“Some instructions would have been nice”
“Be aware, the rust colored thread is NOT colorfast”
“However, I took the comments regarding the durability to heart, and ended up breaking the needle”
“These threads are circular wound and tied”
“Might be expensive”
“small”
Top return reasons
Common questions
- Is sashiko kit profitable to sell on Amazon United States?
- The niche generates $140K/yr across 40 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Worth a look (51/100).
- How competitive is the sashiko kit niche?
- 16 brands and 62 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in sashiko kit?
- Top complaints mined from reviews: Color, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.9%.
- When does demand for sashiko kit peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the sashiko kit niche?
- Listings span $5.04–$24.20; the average listing price is $13.20 (sweet spot $15–$100). The average incumbent carries 502 reviews — the moat a new listing must climb.