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Santas Button

Fail

The top 5 products take 100% of clicks, so Santas Button is a Fail.

Flapen Score
26
26 / 100
Ranks 4,548 of 4,656 Arts, Crafts & Sewing niches · −20 vs the category median of 46
Market size
$5K/yr18K searches / yr
90-day growth
+17.5%search demand this quarter
Competition
100%top-5 click share · 4 brands · 5 sellers

Flapen Score

Santas Button against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Santas Button is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Santas Button market on Amazon at a glance

Shoppers on Amazon United States searched for Santas Button 18K times last year and spent an estimated $5K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
+17.5%
Conversion, latest week
2.6%
Market size, estimated
$5Ka year
Peak month
December145.6× the quietest month
Top search term
santa buttons4K searches a year

02 · Price

A sale here is worth $11.84.

Listings sell for $11.84 on average, from $9.19 to $14.74. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $11.84 that is $0 to $1K a year per listing.

Average price
$11.84under the $15 to $100 sweet spot
Price range
$9.19–$14.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #28,440 within Sewing Notions & Supplies. It carries 888 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
15.4%
Average rank
#28,440in Sewing Notions & Supplies
Average rating
4.78 starsAmazon United States average 4.42 stars
Average reviews
888per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Santas Button products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 135%
  • Brand 225%
  • Brand 325%
  • Brand 415%

Demand

Santas Button search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26AugSepOctNovDecJanFebMarMayJunJulAugSepOctNovDecJanFeb

Peak months: Dec · busiest ÷ quietest = 145.6×

Search terms

Top Santas Button search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • santa buttons4K/yr
  • santa button7K/yr
  • santas button3K/yr
  • santas lost button1K/yr
  • santa lost button852/yr
  • santa claus button2K/yr

Reviews and returns

What reviews say buyers love and hate about Santas Button

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Durability”
50%of negative reviews mention “Thickness”
1.5%of orders come back
“Thin metal”
A buyer, on “Thickness”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

FAQ

Common Santas Button questions

Answered from the same tracked data.