Sanrio Pencil Case

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months

112K

Growth, 90 days vs prior 90

+11.0%

Conversion, latest week

1.0%

Market size, estimated

$19Ka year

Peak month

August6.2× the quietest month

Top search term

cinnamoroll pencil case39K searches a year

Listings sell for $16.86 on average, from $6.41 to $43.69. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $16.86 that is $0 to $2K a year per listing.

Average price

$16.86inside the $15 to $100 sweet spot

Price range

$6.41–$43.69

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.6%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #1,301 within Organization, Storage & Transport. It carries 276 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

90%

Out of stock, average day

7.5%

Average rank

#1,301in Organization, Storage & Transport

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

276per listing

Listings tracked

40

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

1Amazon's first-year sales bar

Average brand age

28 months