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Sakura

Maybe

An estimated 0.8% of orders come back. But shoppers spend an estimated $60K a year here, so Sakura is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 4,656 Arts, Crafts & Sewing niches · +6 vs the category median of 46
Market size
$60K/yr235K searches / yr
90-day growth
-12.5%search demand this quarter
Competition
24%top-5 click share · 47 brands · 203 sellers

Flapen Score

Sakura against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Sakura is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sakura market on Amazon at a glance

Shoppers on Amazon United States searched for Sakura 235K times last year and spent an estimated $60K. The top 5 brands take 57% of clicks. Demand peaks in Aug–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
235K
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
1.4%
Market size, estimated
$60Ka year
Peak month
August4.1× the quietest month
Top search term
sakura207K searches a year

02 · Price

A sale here is worth $18.14.

Listings sell for $18.14 on average, from $4.90 to $69.92. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $18.14 that is $0 to $2K a year per listing.

Average price
$18.14inside the $15 to $100 sweet spot
Price range
$4.90–$69.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #1,475 within Drawing. It carries 3,921 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
97%
Out of stock, average day
2.2%
Average rank
#1,475in Drawing
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
3,921per listing
Listings tracked
76

04 · Newcomers

6 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
6Amazon's first-year sales bar
Average brand age
34 months

Products

Top Sakura products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

47 rising

Sellers

203

Top-5 brand share

57%

Top 20: 84%

Top-5 click share

24%

Top 20: 59%

Open market

39%

  • Brand 139%
  • Brand 25%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Sakura search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Sakura search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sakura207K/yr
  • micron colored pens10K/yr
  • sakura blossom5K/yr
  • sakura cherry blossom5K/yr
  • colored micron pens5K/yr
  • micron pens colored3K/yr

Reviews and returns

What reviews say buyers love and hate about Sakura

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Color”
6%of negative reviews mention “Color”
0.8%of orders come back
“Colors different”
A buyer, on “Color”6% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Sakura questions

Answered from the same tracked data.