saint seiya
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible65.29avg incumbent reviews — the moat a new listing must climb
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Avg price
Good$119.63avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$211K$211K/yr · 491K searches
Price range
Bad$19.54–$439.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-15.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, saint seiya is a $211K/yr Amazon United States market (491K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 44/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
saint seiya market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $150K–$179K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #8,013
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 21%
- Out of stock
- 1.6%
- Avg brand age
- 38 months
- Avg seller age
- 146 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
5 falling
Sellers
93
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
38%
Top 20: 85%
Open market
0%
- BLOKEES70%
- TAMASHII NATIONS25%
- BANDAI2%
- ANIME HEROES2%
- BANDAI SPIRITS2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.2% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.6×
Top saint seiya search terms
- saint seiya135K/yr
- caballeros del zodiaco figuras61K/yr
- blokees saint seiya35K/yr
- caballeros del zodiaco58K/yr
- saint seiya myth cloth ex44K/yr
- saint seiya figure41K/yr
- myth cloth ex28K/yr
- saint seiya blokees11K/yr
- los caballeros del zodiaco13K/yr
- saint seiya myth cloth16K/yr
Top saint seiya products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Blokees Saint Seiya Champion DC Sagittarius Aiolos Collectible Figure Model Kit
BLOKEES$32.054.7★80 rev
BLOKEES Saint Seiya ChampionClass-Aries Mu
BLOKEES$21.164.6★142 rev
BLOKEES Saint Seiya Galaxy Version 01 The Legacy of Sagittarius
BLOKEES$74.303.5★62 rev
TAMASHII NATIONS - Saint Seiya - Andromeda Shun (God Cloth) Saint Cloth Myth EX Action Figure
TAMASHII NATIONS$251.864.9★24 rev
Blokees - Saint Seiya Champion Class 09 Dragon Shiryu Model Kit
BLOKEES$30.755.0★14 rev
Newest
by launch date
BLOKEES Saint Seiya Champion Class Pegasus Seiya EX CC04-EX Articulated Joints Assembly Required 14+ Saint Seiya CC04-EX Pegasus Seiya EX
BLOKEES$33.482 rev
BLOKEES Saint Seiya Galaxy Version GV03 Gold Zodiac 9 Model Kit Myster Boxes Assembly Required 10+
BLOKEES$88.504 rev
Blokees - Saint Seiya Champion Class 09 Dragon Shiryu Model Kit
BLOKEES$30.7514 rev
Blokees - Saint Seiya Champion Class 10 Capricorn Shura Model Kit
BLOKEES$37.0910 rev
Blokees - Saint Seiya Champion Class 11 Cancer Deathmask Action Figure Model Kit
BLOKEES$36.859 rev
Trending
90-day click momentum
Saint Seiya Saint Cloth Myth Ex Action Figure Leo Ikki Inheritor of The Gold Myth 17 cm
BANDAI$216.605.0★
BLOKEES Saint Seiya Galaxy Version GV03 Gold Zodiac 9 Model Kit Myster Boxes Assembly Required 10+
BLOKEES$88.503.7★
Blokees - Saint Seiya Champion Class 09 Dragon Shiryu Model Kit
BLOKEES$30.755.0★
BLOKEES Saint Seiya Champion Class Pegasus Seiya EX CC04-EX Articulated Joints Assembly Required 14+ Saint Seiya CC04-EX Pegasus Seiya EX
BLOKEES$33.485.0★
Blokees - Saint Seiya Champion Class 11 Cancer Deathmask Action Figure Model Kit
BLOKEES$36.853.8★
What buyers say about saint seiya
What buyers praise and complain about, mined from review topics.What buyers love
“Great build, good quality joints looks great for a very reasonable price”
“Nice kit for the price”
“The best gift so far”
“easy to assemble”
“Buen acabado”
“very fun to build”
“It's well crafted and very detailed”
“Got all 9 boxes”
“a great addition to my collection”
“All pieces fit perfect”
What buyers complain about
“it had like a lot of discernment between parts that I was not able to assemble”
“the color is a little more orange than the original release”
“Figure parts not fitting”
Top return reasons
Common questions
- Is saint seiya profitable to sell on Amazon United States?
- The niche generates $211K/yr across 34 tracked products. 8 of 14 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Skip it (44/100).
- How competitive is the saint seiya niche?
- 5 brands and 93 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in saint seiya?
- Top complaints mined from reviews: Assembly/Installation, Color, Size-Overall. The return rate is 1.3%.
- When does demand for saint seiya peak?
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the saint seiya niche?
- Listings span $19.54–$439.53; the average listing price is $119.63 (sweet spot $15–$100). The average incumbent carries 65 reviews — the moat a new listing must climb.