Is safety pins profitable to sell on Amazon United States?

The niche generates $2.7M/yr across 8 tracked products. 90-day search growth is +11.2%. Flapen's verdict: Worth a look (51/100).

How competitive is the safety pins niche?

7 brands and 12 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in safety pins?

Top complaints mined from reviews: Strength, Quality-Overall, Thickness. The return rate is 0.8%.

When does demand for safety pins peak?

Demand peaks in Oct; the busiest month runs 1.7× the quietest.

What does it cost to enter the safety pins niche?

Listings span $3.89–$9.80; the average listing price is $5.97 (sweet spot $15–$100). The average incumbent carries 7,684 reviews — the moat a new listing must climb.

safety pins

Worth a look

Shows searches that convert (18.7% search→purchase), but prices mostly outside the sweet spot ($3.89–$9.80) keeps it on the watch list.

Conversion

Incredible18.7%

search→purchase rate — share of searches ending in a sale

Market size

Incredible$2.7M

$2.7M/yr · 2.4M searches

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+11.2%

90-day search growth — must beat 0% to launch

Brand share

Bad91%

top-5 brand share — brand-locked demand

Review moat

Bad7,684.13

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$5.97

avg listing price — sweet spot $15–$100

Competition

Bad86%

top-5 click share — a locked-up shelf

Price range

Bad$3.89–$9.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, safety pins is a $2.7M/yr Amazon United States market (2.4M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Oct. Verdict: Worth a look — 51/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

safety pins market data

Units sold / yr: 400K–500K; avg 50,000–60,000/product
Revenue / yr: $2.4M–$3.0M; units × avg price
Conversion rate: 18.7%
Avg BSR: #5
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 38 months
Avg seller age: 165 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 flat

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

XKDOUS28%
Huhuhero23%
Luxurecourt19%
Wenrook13%
Mr. Pen8%
OIAOIW7%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.2% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 1.7×

Open Trend

Top safety pins search terms

safety pins1.8M/yr +14.3%16.4% conv.
safety pins for clothes309K/yr +1.9%14.4% conv.
safety pin103K/yr +6.2%10.5% conv.
safety pins assorted sizes84K/yr +7.3%18.1% conv.
salty pin32K/yr +1.4%10.6% conv.
saftey pins28K/yr -12.1%15.4% conv.
seguros para ropa23K/yr +4.2%5.1% conv.
safty pins19K/yr +8.5%11.5% conv.
assorted safety pins15K/yr +17.0%13.9% conv.
safety pens10K/yr +2.1%7.0% conv.

All search terms

Top safety pins products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

XKDOUS 3 Most Universal Safety Pins Assorted Sizes Small & Large Safety Pins for Clothes 150 Pack Silver Sharp Edge Pins for Clothing Sewing & Craft Supplies

XKDOUS$3.984.5★3,765 rev

250 Pack Safety Pins by Luxurecourt 4 Assorted Sizes of Durable Silver Small and Large Safety Pins Bulk Rust-Resistant Nickel Plated Steel Sharp Edge Pins for Clothes Sewing Arts & Craft

Luxurecourt$6.284.3★5,642 rev

Huhuhero 160Pcs Safety Pins Large & Small Safety Pins for Clothes Sewing Craft 5 Assorted Sizes Sharp Edge Pins Bulk Art and Craft Supplies (Sliver)

Huhuhero$3.894.4★10,641 rev

Wenrook 300 Pack Safety Pins Assorted 4 Different Sizes Strong Nickel Plated Steel Safety Pins for Clothes Crafts Pinning and More

Wenrook$5.594.5★9,712 rev

Mr. Pen- Safety Pins 300 Pack Small & Large Sizes Nickel Plated Steel

Mr. Pen$4.974.6★18,994 rev

Newest

by launch date

350 Pack Safety Pins for Clothes 5 Assorted Sizes of Strong Heavy Duty Safety Pin Bulk for Clothing

OIAOIW$6.99445 rev

1y ago

Huhuhero 160Pcs Safety Pins Large & Small Safety Pins for Clothes Sewing Craft 5 Assorted Sizes Sharp Edge Pins Bulk Art and Craft Supplies (Sliver)

Huhuhero$3.8910,641 rev

1y ago

XKDOUS 3 Most Universal Safety Pins Assorted Sizes Small & Large Safety Pins for Clothes 150 Pack Silver Sharp Edge Pins for Clothing Sewing & Craft Supplies

XKDOUS$3.983,765 rev

2y ago

Huhuhero 340 Pack Safety Pins Assorted Small & Large Heavy Duty Safety Pins for Clothes Costume Sewing 5 Different Sizes Nickel Plated Steel Pin Bulk Crafts Art Supplies Silver

Huhuhero$6.2610,641 rev

4y ago

250 Pack Safety Pins by Luxurecourt 4 Assorted Sizes of Durable Silver Small and Large Safety Pins Bulk Rust-Resistant Nickel Plated Steel Sharp Edge Pins for Clothes Sewing Arts & Craft

Luxurecourt$6.285,642 rev

4y ago

What buyers say about safety pins

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Excellent Product”

Size-Overall18%

“Very good assortment of sizes as well”

Advertised Vs Actual Product14%

“As described”

Value For Money8%

“value for money”

Ease Of Use6%

“Very easy to use”

Security4%

“Very safe Safety Pins”

Locking Mechanism4%

“Easy to unlock and lock”

Safety Standards4%

“So far they have been safe”

Strength3%

“Very sturdy”

Weight Light2%

“Very light duty safety pins”

What buyers complain about

Strength37%

“Not Sturdy”

Quality-Overall19%

“Bad Quality”

Thickness7%

“Most are made with thin material”

Weight Heavy5%

“Heavy-duty, they absolutely are not”

Material Quality4%

“Not for thick material”

Durability3%

“wont last”

Size-Overall3%

“Very small”

Ease Of Use3%

“hard to push through”

Thin2%

“To thin and bend easily”

Value For Money2%

“Cheap”

Top return reasons

Size-Overall32%

Strength18%

Value For Money11%

Quality-Overall8%

Advertised Vs Actual Product5%

Defective Material/Parts3%

Safety Standards3%

Mechanism Issues3%

Thin3%

Functionality-Overall3%

Common questions

Is safety pins profitable to sell on Amazon United States?: The niche generates $2.7M/yr across 8 tracked products. 90-day search growth is +11.2%. Flapen's verdict: Worth a look (51/100).
How competitive is the safety pins niche?: 7 brands and 12 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in safety pins?: Top complaints mined from reviews: Strength, Quality-Overall, Thickness. The return rate is 0.8%.
When does demand for safety pins peak?: Demand peaks in Oct; the busiest month runs 1.7× the quietest.
What does it cost to enter the safety pins niche?: Listings span $3.89–$9.80; the average listing price is $5.97 (sweet spot $15–$100). The average incumbent carries 7,684 reviews — the moat a new listing must climb.