Safety Pins
MaybeBuyers convert on 18.7% of searches. But prices span $3.89–$9.80, mostly outside the sweet spot, so Safety Pins is a Maybe.
- Flapen Score
- 51 / 100Top 26% of 4,656 Arts, Crafts & Sewing niches · +5 vs the category median of 4651
- Market size
- $2.7M/yr2.4M searches / yr
- 90-day growth
- +11.2%search demand this quarter
- Competition
- 86%top-5 click share · 7 brands · 12 sellers
Flapen Score
Safety Pins against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Safety Pins is stronger. Inside it, weaker.
Market
The Safety Pins market on Amazon at a glance
Shoppers on Amazon United States searched for Safety Pins 2.4M times last year and spent an estimated $2.7M. The top 5 brands take 91% of clicks. Demand peaks in Oct. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 18.7% of those searches ended in a purchase.
Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.7M a year.
- Searches, last 12 months
- 2.4M
- Growth, 90 days vs prior 90
- +11.2%
- Conversion, latest week
- 18.7%
- Market size, estimated
- $2.7Ma year
- Peak month
- October1.7× the quietest month
- Top search term
- safety pins1.8M searches a year
02 · Price
A sale here is worth $5.97.
Listings sell for $5.97 on average, from $3.89 to $9.80. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 50,000 to 60,000 of them. At $5.97 that is $299K to $358K a year per listing.
- Average price
- $5.97under the $15 to $100 sweet spot
- Price range
- $3.89–$9.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 400K–500K
- Units per listing a year
- 50,000–60,000
- Revenue per listing a year
- $299K–$358K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5 within Sewing Notions & Supplies. It carries 7,684 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #5in Sewing Notions & Supplies
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 7,684per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Safety Pins products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
12
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
2%
- Brand 128%
- Brand 223%
- Brand 319%
- Brand 413%
- Brand 58%
- Brand 67%
- Open — no brand owns it (1 brand, 2%)
Demand
Safety Pins search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.7×
Search terms
Top Safety Pins search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- safety pins1.8M/yr
- safety pins for clothes309K/yr
- safety pin103K/yr
- safety pins assorted sizes84K/yr
- salty pin32K/yr
- saftey pins28K/yr
- seguros para ropa23K/yr
- safty pins19K/yr
- assorted safety pins15K/yr
- safety pens10K/yr
Reviews and returns
What reviews say buyers love and hate about Safety Pins
We read the reviews and the return reasons for every product selling here.
“Not Sturdy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Safety Pins questions
Answered from the same tracked data.