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Safety Eyes

Fail

The top 5 products take 100% of clicks, so Safety Eyes is a Fail.

Flapen Score
34
34 / 100
Ranks 4,242 of 4,656 Arts, Crafts & Sewing niches · −12 vs the category median of 46
Market size
$740K/yr1.7M searches / yr
90-day growth
-20.6%search demand this quarter
Competition
100%top-5 click share · 4 brands · 6 sellers

Flapen Score

Safety Eyes against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Safety Eyes is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Safety Eyes market on Amazon at a glance

Shoppers on Amazon United States searched for Safety Eyes 1.7M times last year and spent an estimated $740K. All 4 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $740K a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-20.6%
Conversion, latest week
6.3%
Market size, estimated
$740Ka year
Peak month
March1.4× the quietest month
Top search term
safety eyes391K searches a year

02 · Price

A sale here is worth $7.06.

Listings sell for $7.06 on average, from $5.16 to $10.24. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 15,000 to 20,000 of them. At $7.06 that is $106K to $141K a year per listing.

Average price
$7.06under the $15 to $100 sweet spot
Price range
$5.16–$10.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
15,000–20,000
Revenue per listing a year
$106K–$141K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #6 within Doll Making. It carries 3,573 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
12.5%
Average rank
#6in Doll Making
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
3,573per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Safety Eyes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 179%
  • Brand 29%
  • Brand 37%
  • Brand 45%
  • Open — no brand owns it (0%)

Demand

Safety Eyes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KPrime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Safety Eyes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • safety eyes391K/yr
  • safety eyes for crocheting311K/yr
  • crochet eyes139K/yr
  • safety eyes for amigurumi124K/yr
  • eyes for crochet animals115K/yr
  • amigurumi eyes100K/yr
  • doll eyes59K/yr
  • crochet eyes amigurumi48K/yr
  • craft eyes54K/yr
  • eyes for crafts53K/yr

Reviews and returns

What reviews say buyers love and hate about Safety Eyes

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
42%of negative reviews mention “Size-Overall”
0.8%of orders come back
“Too small”
A buyer, on “Size-Overall”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Safety Eyes questions

Answered from the same tracked data.