Is safety eyes profitable to sell on Amazon United States?

The niche generates $740K/yr across 4 tracked products. 90-day search growth is -20.6%. Flapen's verdict: Skip it (34/100).

How competitive is the safety eyes niche?

4 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in safety eyes?

Top complaints mined from reviews: Size-Overall, Ease Of Use, Quality-Overall. The return rate is 0.8%.

When does demand for safety eyes peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the safety eyes niche?

Listings span $5.16–$10.24; the average listing price is $7.06 (sweet spot $15–$100). The average incumbent carries 3,573 reviews — the moat a new listing must climb.

safety eyes

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Market size

Good$740K

$740K/yr · 1.7M searches

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,572.75

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Avg price

Bad$7.06

avg listing price — sweet spot $15–$100

Growth

Bad-20.6%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$5.16–$10.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, safety eyes is a $740K/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

safety eyes market data

Units sold / yr: 100K–125K; avg 15,000–20,000/product
Revenue / yr: $706K–$883K; units × avg price
Conversion rate: 6.3%
Avg BSR: #6
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 12.5%
Avg brand age: 42 months
Avg seller age: 188 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

XKDOUS79%
Yexixsr9%
fulasiteu7%
Cumkluu5%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top safety eyes search terms

safety eyes391K/yr -14.7%3.2% conv.
safety eyes for crocheting311K/yr -31.2%4.2% conv.
crochet eyes139K/yr -18.5%4.3% conv.
safety eyes for amigurumi124K/yr -18.3%2.8% conv.
eyes for crochet animals115K/yr -21.4%3.5% conv.
amigurumi eyes100K/yr -19.5%2.9% conv.
doll eyes59K/yr -10.8%1.0% conv.
crochet eyes amigurumi48K/yr -14.8%4.3% conv.
craft eyes54K/yr -15.3%1.3% conv.
eyes for crafts53K/yr -24.3%0.4% conv.

All search terms

Top safety eyes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts

XKDOUS$5.164.7★1,725 rev

Yexixsr 566PCS Safety Eyes for Amigurumi Various Sizes Crocheting Safety Eyes and Noses with Washers for Teddy Bear Stuffed Doll Crochet Toy and Plush Animal

Yexixsr$7.164.6★9,372 rev

Fulasiteu 1100PCS Safety Eyes and Noses Amigurumi Safety Eyes for Crocheting Colorful Doll Crochet Eyes with Washers for Plush Animal Crochet Toy Stuffed Doll and Teddy Bear (Various Sizes)

fulasiteu$10.244.6★1,196 rev

350 Pcs 6-14mm Safety Eyes for Crocheting with Washers and Size Tools Black Plastic Craft Safety Eyes for Amigurumi Doll Eyes for Stuffed Animals DIY Making Toy Crafts Decorations with Instructions

Cumkluu$5.684.7★1,998 rev

Newest

by launch date

Fulasiteu 1100PCS Safety Eyes and Noses Amigurumi Safety Eyes for Crocheting Colorful Doll Crochet Eyes with Washers for Plush Animal Crochet Toy Stuffed Doll and Teddy Bear (Various Sizes)

fulasiteu$10.241,196 rev

2y ago

XKDOUS 6-18 mm 8 Sizes Safety Eyes for Crocheting Crochet Eyes for Amigurumi Stuffed Animal Doll Eyes for DIY Crafts

XKDOUS$5.161,725 rev

2y ago

350 Pcs 6-14mm Safety Eyes for Crocheting with Washers and Size Tools Black Plastic Craft Safety Eyes for Amigurumi Doll Eyes for Stuffed Animals DIY Making Toy Crafts Decorations with Instructions

Cumkluu$5.681,998 rev

4y ago

Yexixsr 566PCS Safety Eyes for Amigurumi Various Sizes Crocheting Safety Eyes and Noses with Washers for Teddy Bear Stuffed Doll Crochet Toy and Plush Animal

Yexixsr$7.169,372 rev

5y ago

What buyers say about safety eyes

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall17%

“Nice assortment of sizes”

Value For Money16%

“Great Value”

Advertised Vs Actual Product14%

“Exactly what I wanted”

Quality-Overall13%

“Solid product”

Ease Of Use8%

“Easy to use”

Durability4%

“They hold good and don't break”

Design-Overall3%

“i was able to add adorable eyes to my projects”

Material Quality3%

“the material is sturdy”

Assembly/Installation3%

“Super easy to assemble”

Fun/Entertainment Experience2%

“Fun to crochet with”

What buyers complain about

Size-Overall42%

“Too small”

Ease Of Use7%

“When you open the lid you cant close it again”

Quality-Overall6%

“However, the quality feels somewhat inconsistent, and some pieces do not secure as firmly as expected”

Functionality-Overall6%

“Don't work”

Instructions/User Manual/Troubleshooting4%

“As first time user didnt have any idea how to use them”

Value For Money3%

“a wate of money”

Grip3%

“I am afraid to use these due to the backs sliding off”

Durability2%

“ALL THEY DO IS FALL APART after I've already sewn the whole thing up”

Assembly/Installation2%

“This is going to take me a couple hours to sort out”

Stitch/Finish/Polish1%

“ALL THEY DO IS FALL APART after I've already sewn the whole thing up”

Top return reasons

Size-Overall52%

Advertised Vs Actual Product7%

Defective Material/Parts6%

Safety Standards5%

Quality-Overall5%

Value For Money4%

Functionality-Overall4%

Scratch Resistance2%

Material Quality2%

Color1%

Common questions

Is safety eyes profitable to sell on Amazon United States?: The niche generates $740K/yr across 4 tracked products. 90-day search growth is -20.6%. Flapen's verdict: Skip it (34/100).
How competitive is the safety eyes niche?: 4 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in safety eyes?: Top complaints mined from reviews: Size-Overall, Ease Of Use, Quality-Overall. The return rate is 0.8%.
When does demand for safety eyes peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the safety eyes niche?: Listings span $5.16–$10.24; the average listing price is $7.06 (sweet spot $15–$100). The average incumbent carries 3,573 reviews — the moat a new listing must climb.