rusty bells
Skip itA small market ($25K/yr) — this niche doesn't clear our bar today.
Review moat
Great345.25avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Growth
Good+32.5%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.81avg listing price — sweet spot $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.7%return rate — above 5% kills the launch gate
Price range
Bad$5.85–$17.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$25K$25K/yr · 38K searches
According to Flapen's Amazon United States niche tracking, rusty bells is a $25K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 64% of demand. Verdict: Skip it — 48/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
rusty bells market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $26K–$32K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #227
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 7.5%
- Avg brand age
- 43 months
- Avg seller age
- 237 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
22 rising
Sellers
24
Top-5 brand share
64%
Top 20: 99%
Top-5 click share
53%
Top 20: 92%
Open market
32%
- LIGHOON22%
- vibnumom18%
- Tahonuss9%
- MCPINKY8%
- Augshy7%
- Zhanmai5%
Demand
Weekly Amazon search volume, last 34 weeks — +32.5% search growth over the last 90 days.Top rusty bells search terms
- rusty bells for crafts19K/yr
- rusty bells11K/yr
- rustic bells for crafts8K/yr
Top rusty bells products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rusty Metal Jingle Bells Kit Supplies Includes 75 Mixed Size Vintage Rusty Bells 20 Rustic Metal Star and Jute Rope Ribbon for Primitive Crafts Christmas Wreath Holiday Home Decoration (Pack of 95)
vibnumom$14.054.6★193 rev
50 PCS Rustic Christmas Jingle Bells 1 inch Craft Mini Metal Bells Decoration Bells for Christmas Home Party Supplies
LIGHOON$6.943.7★12 rev
75pcs Rusty Jingle Bells Kit Includes Retro Rusty Bells Rustic Metal Star Safety Pins and Jute Rope Country Primitive Craft Vintage Bells for Christmas Home Ornaments Decor
Tahonuss$11.404.3★80 rev
MCPINKY Rusty Craft Bells 34PCS Rusted Vintage Bells 1.7Inch Small Bells Bulk with Spring Hooks for Antique House Wind Chimes Halloween Decorations
MCPINKY$10.864.5★793 rev
120 PCS Rustic Christmas Jingle Bells 0.6 inch Craft Mini Metal Bells Decoration Bells for Christmas Home Party Supplies
LIGHOON$6.943.7★12 rev
Newest
by launch date
30 Pcs 1 Inch Metal Rusty Barn Star for Crafts with Holes + 60 Pcs 2/5 Inch Rustic Jingle Bells Vintage Antique Primitives Country Star Craft Ornaments 3D for Christmas Tree Home Decor DIY Craft
AIJOJUMY$5.856 rev
50 PCS Rustic Christmas Jingle Bells 1 inch Craft Mini Metal Bells Decoration Bells for Christmas Home Party Supplies
LIGHOON$6.9412 rev
120 PCS Rustic Christmas Jingle Bells 0.6 inch Craft Mini Metal Bells Decoration Bells for Christmas Home Party Supplies
LIGHOON$6.9412 rev
240 PCS Rustic Christmas Jingle Bells 0.4 inch Craft Mini Metal Bells Decoration Bells for Christmas Home Party Supplies
LIGHOON$7.8512 rev
Vertintong 165 Pcs Christmas Rusty Metal Jingle Bells Kit Includes 80 Mixed Size Vintage Rusty Bells 80 Rustic Metal Star with Jute Rope Ribbon for Christmas Tree Decor 3 Size 1 1.18 1.57
Vertintong$16.7113 rev
Trending
90-day click momentum240 PCS Rustic Christmas Jingle Bells 0.4 inch Craft Mini Metal Bells Decoration Bells for Christmas Home Party Supplies
LIGHOON$7.853.7★
50 PCS Rustic Christmas Jingle Bells 1 inch Craft Mini Metal Bells Decoration Bells for Christmas Home Party Supplies
LIGHOON$6.943.7★
120 PCS Rustic Christmas Jingle Bells 0.6 inch Craft Mini Metal Bells Decoration Bells for Christmas Home Party Supplies
LIGHOON$6.943.7★
Vivanta Gold Cow Bells 20 Small Bells Rustic Metal Hanging Bells for Crafts Vintage Jingle Bells for Crafting Christmas Bells Decorations Farmhouse Wreaths Witch Bells Holiday Garland DIY
Vivanta$16.664.6★
30 Pieces Craft Small Brass Bells for Crafts Mini Vintage Bells with Spring Hooks Tiny for Hanging Wind Chimes Making Dog Training Doorbell Wedding Decor 1.65 x 1.5 Inch(Rusty Color)
Gejoy$11.764.6★
What buyers say about rusty bells
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect size”
“Excellent quality”
“As described”
“The value for the money is great”
“Another fun set of accessories to add to my extensive crafting collection”
“At least I wont have to worry about rusting”
“Nice antique brass color”
“Just the right touch”
“These are beautifully very primitive and quite sturdy”
“High-quality for my woodworking”
What buyers complain about
“Very rusty”
“who knew 1 inch was so big”
“the product description gives no clues about what it could be”
“Not worth it”
“I will probably look for a better quality next time”
“Horrendous Smell”
“almost dirty like”
“Not a fan of the how these feel”
“A dusty mess that you probably shouldn't breathe”
“they shed a rust colored powered over everything”
Top return reasons
Common questions
- Is rusty bells profitable to sell on Amazon United States?
- The niche generates $25K/yr across 28 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +32.5%. Flapen's verdict: Skip it (48/100).
- How competitive is the rusty bells niche?
- 22 brands and 24 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in rusty bells?
- Top complaints mined from reviews: Rusts/Corrodes, Size-Overall, Advertised Vs Actual Product. The return rate is 3.7%.
- What does it cost to enter the rusty bells niche?
- Listings span $5.85–$17.48; the average listing price is $12.81 (sweet spot $15–$100). The average incumbent carries 345 reviews — the moat a new listing must climb.