Ruler Ribbon
FailPrices span $3.82–$12.63, mostly outside the sweet spot, so Ruler Ribbon is a Fail.
- Flapen Score
- 45 / 100Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 4645
- Market size
- $26K/yr57K searches / yr
- 90-day growth
- +328.0%search demand this quarter
- Competition
- 63%top-5 click share · 14 brands · 18 sellers
Flapen Score
Ruler Ribbon against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Ruler Ribbon is stronger. Inside it, weaker.
Market
The Ruler Ribbon market on Amazon at a glance
Shoppers on Amazon United States searched for Ruler Ribbon 57K times last year and spent an estimated $26K. The top 5 brands take 84% of clicks. Demand peaks in Apr–May–Jul–Aug. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 5.2% of those searches ended in a purchase.
Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +328.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.
- Searches, last 12 months
- 57K
- Growth, 90 days vs prior 90
- +328.0%
- Conversion, latest week
- 5.2%
- Market size, estimated
- $26Ka year
- Peak month
- May22.3× the quietest month
- Top search term
- ruler ribbon36K searches a year
02 · Price
A sale here is worth $8.80.
Listings sell for $8.80 on average, from $3.82 to $12.63. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $8.80 that is $880 to $2K a year per listing.
- Average price
- $8.80under the $15 to $100 sweet spot
- Price range
- $3.82–$12.63
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $880–$2K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #3,474 within Trim & Embellishments. It carries 3,284 reviews at 4.75 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 6.0%
- Average rank
- #3,474in Trim & Embellishments
- Average rating
- 4.75 starsAmazon United States average 4.42 stars
- Average reviews
- 3,284per listing
- Listings tracked
- 21
04 · Newcomers
0 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Ruler Ribbon products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
18
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
63%
Top 20: 99%
Open market
12%
- Brand 147%
- Brand 216%
- Brand 311%
- Brand 46%
- Brand 54%
- Brand 64%
- Open — no brand owns it (8 brands, 12%)
Demand
Ruler Ribbon search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jul, Aug · busiest ÷ quietest = 22.3×
Search terms
Top Ruler Ribbon search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ruler ribbon36K/yr
- ruler ribbon teacher themed9K/yr
- measuring tape ribbon8K/yr
- tape measure ribbon4K/yr
Reviews and returns
What reviews say buyers love and hate about Ruler Ribbon
We read the reviews and the return reasons for every product selling here.
“Inaccurate and Poor Quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ruler Ribbon questions
Answered from the same tracked data.









