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Rug Backing Non-slip

Fail

Shoppers spend an estimated $72K a year here, so Rug Backing Non-slip is a Fail.

Flapen Score
47
47 / 100
Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 46
Market size
$72K/yr84K searches / yr
90-day growth
-8.9%search demand this quarter
Competition
55%top-5 click share · 19 brands · 32 sellers

Flapen Score

Rug Backing Non-slip against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Rug Backing Non-slip is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rug Backing Non-slip market on Amazon at a glance

Shoppers on Amazon United States searched for Rug Backing Non-slip 84K times last year and spent an estimated $72K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-8.9%
Conversion, latest week
5.0%
Market size, estimated
$72Ka year
Peak month
December3.2× the quietest month
Top search term
rug backing22K searches a year

02 · Price

A sale here is worth $17.16.

Listings sell for $17.16 on average, from $6.00 to $39.40. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $17.16 that is $2K to $4K a year per listing.

Average price
$17.16inside the $15 to $100 sweet spot
Price range
$6.00–$39.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #470 within Needlework. It carries 11,106 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#470in Needlework
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
11,106per listing
Listings tracked
27

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Rug Backing Non-slip products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

32

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

55%

Top 20: 93%

Open market

27%

  • Brand 118%
  • Brand 214%
  • Brand 313%
  • Brand 411%
  • Brand 58%
  • Brand 68%

Demand

Rug Backing Non-slip search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Rug Backing Non-slip search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rug backing22K/yr
  • rug backing non-slip15K/yr
  • rubber backing for rugs9K/yr
  • rug backing fabric8K/yr
  • non slip backing for rugs6K/yr
  • carpet backing6K/yr
  • non slip rug backing6K/yr
  • carpet backing non slip4K/yr
  • non skid rug backing4K/yr
  • tufting backing4K/yr

Reviews and returns

What reviews say buyers love and hate about Rug Backing Non-slip

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Grip”
30%of negative reviews mention “Adhesion/Stickiness”
1.5%of orders come back
“DOES NOT STICK”
A buyer, on “Adhesion/Stickiness”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Rug Backing Non-slip questions

Answered from the same tracked data.