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Ruffle Ribbon

Fail

Shoppers spend an estimated $62K a year here, so Ruffle Ribbon is a Fail.

Flapen Score
48
48 / 100
Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 46
Market size
$62K/yr289K searches / yr
90-day growth
+4.5%search demand this quarter
Competition
29%top-5 click share · 40 brands · 54 sellers

Flapen Score

Ruffle Ribbon against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Ruffle Ribbon is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ruffle Ribbon market on Amazon at a glance

Shoppers on Amazon United States searched for Ruffle Ribbon 289K times last year and spent an estimated $62K. The top 5 brands take 41% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 289K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months
289K
Growth, 90 days vs prior 90
+4.5%
Conversion, latest week
1.8%
Market size, estimated
$62Ka year
Top search term
ruffle ribbon61K searches a year

02 · Price

A sale here is worth $11.58.

Listings sell for $11.58 on average, from $5.81 to $28.88. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $11.58 that is $0 to $1K a year per listing.

Average price
$11.58under the $15 to $100 sweet spot
Price range
$5.81–$28.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #625 within Trim & Embellishments. It carries 79 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
99%
Out of stock, average day
4.3%
Average rank
#625in Trim & Embellishments
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
79per listing
Listings tracked
69

04 · Newcomers

3 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
22
Successful launches
3Amazon's first-year sales bar
Average brand age
26 months

Products

Top Ruffle Ribbon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

40 falling

Sellers

54

Top-5 brand share

41%

Top 20: 86%

Top-5 click share

29%

Top 20: 63%

Open market

54%

  • Brand 113%
  • Brand 211%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Ruffle Ribbon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '26NovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 2.1× · 9 of 12 months tracked

Search terms

Top Ruffle Ribbon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ruffle ribbon61K/yr
  • ruffle trim57K/yr
  • ruffle trim for sewing16K/yr
  • ruffled ribbon17K/yr
  • ruffle lace trim13K/yr
  • ruffled lace trim13K/yr
  • white ruffle ribbon11K/yr
  • ruffle ribbon trim11K/yr
  • pleated ribbon11K/yr
  • lace ruffle trim9K/yr

Reviews and returns

What reviews say buyers love and hate about Ruffle Ribbon

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Quality-Overall”
4.9%of orders come back
“Trash”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Ruffle Ribbon questions

Answered from the same tracked data.