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Rubber Band Bracket Kit

Fail

Shoppers spend an estimated $5K a year here, so Rubber Band Bracket Kit is a Fail.

Flapen Score
35
35 / 100
Ranks 4,156 of 4,656 Arts, Crafts & Sewing niches · −11 vs the category median of 46
Market size
$5K/yr4K searches / yr
90-day growth
-27.7%search demand this quarter
Competition
73%top-5 click share · 9 brands · 20 sellers

Flapen Score

Rubber Band Bracket Kit against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Rubber Band Bracket Kit is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rubber Band Bracket Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Rubber Band Bracket Kit 4K times last year and spent an estimated $5K. The top 5 brands take 79% of clicks. Demand peaks in Jul–Aug. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.

Searches, last 12 months
4K
Growth, 90 days vs prior 90
-27.7%
Conversion, latest week
8.3%
Market size, estimated
$5Ka year
Peak month
July2.1× the quietest month
Top search term
elastic bands for bracelets3K searches a year

02 · Price

A sale here is worth $12.96.

Listings sell for $12.96 on average, from $5.62 to $27.34. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $12.96 that is $0 to $1K a year per listing.

Average price
$12.96under the $15 to $100 sweet spot
Price range
$5.62–$27.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #76 within Beading Supplies. It carries 6,096 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
11.5%
Average rank
#76in Beading Supplies
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
6,096per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Rubber Band Bracket Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

9 flat

Sellers

20

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

15%

  • Brand 137%
  • Brand 214%
  • Brand 312%
  • Brand 410%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (3 brands, 15%)

Demand

Rubber Band Bracket Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175125Prime Day '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.1×

Reviews and returns

What reviews say buyers love and hate about Rubber Band Bracket Kit

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Quality-Overall”
1.2%of orders come back
“the quality seems to be less than the rainbow loom band”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Rubber Band Bracket Kit questions

Answered from the same tracked data.