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Royal Blue Paint

Fail

The top 5 brands take 100% of clicks, so Royal Blue Paint is a Fail.

Flapen Score
38
38 / 100
Ranks 3,823 of 4,656 Arts, Crafts & Sewing niches · −8 vs the category median of 46
Market size
$156K/yr333K searches / yr
90-day growth
+22.0%search demand this quarter
Competition
72%top-5 click share · 5 brands · 18 sellers

Flapen Score

Royal Blue Paint against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Royal Blue Paint is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Royal Blue Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Royal Blue Paint 333K times last year and spent an estimated $156K. All 5 brands take every click. Demand peaks in May. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 13.3% of those searches ended in a purchase.

Shoppers searched for this 333K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved +22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $156K a year.

Searches, last 12 months
333K
Growth, 90 days vs prior 90
+22.0%
Conversion, latest week
13.3%
Market size, estimated
$156Ka year
Peak month
May1.6× the quietest month
Top search term
blue paint111K searches a year

02 · Price

A sale here is worth $3.53.

Listings sell for $3.53 on average, from $0.59 to $8.54. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $3.53 that is $7K to $9K a year per listing.

Average price
$3.53under the $15 to $100 sweet spot
Price range
$0.59–$8.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
$7K–$9K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

20% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Painting. It carries 20,448 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#24in Painting
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
20,448per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Royal Blue Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Brand 188%
  • Brand 25%
  • Brand 33%
  • Brand 43%
  • Brand 51%

Demand

Royal Blue Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.6×

Search terms

Top Royal Blue Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue paint111K/yr
  • blue acrylic paint73K/yr
  • light blue paint28K/yr
  • acrylic paint blue20K/yr
  • light blue acrylic paint19K/yr
  • royal blue paint11K/yr
  • baby blue paint9K/yr
  • blue craft paint7K/yr
  • apple barrel acrylic paint blue6K/yr
  • royal blue acrylic paint8K/yr

Reviews and returns

What reviews say buyers love and hate about Royal Blue Paint

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Color”
19%of negative reviews mention “Paint Quality”
1.3%of orders come back
“there were big dried paint clumps all throughout”
A buyer, on “Paint Quality”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Royal Blue Paint questions

Answered from the same tracked data.