Skip to content

Rotating Cutting Mats for Quilting

Fail

Demand is soft, at -8.6% this quarter, so Rotating Cutting Mats for Quilting is a Fail.

Flapen Score
48
48 / 100
Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 46
Market size
$178K/yr130K searches / yr
90-day growth
-8.6%search demand this quarter
Competition
56%top-5 click share · 12 brands · 44 sellers

Flapen Score

Rotating Cutting Mats for Quilting against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Rotating Cutting Mats for Quilting is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rotating Cutting Mats for Quilting market on Amazon at a glance

Shoppers on Amazon United States searched for Rotating Cutting Mats for Quilting 130K times last year and spent an estimated $178K. The top 5 brands take 81% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $178K a year.

Searches, last 12 months
130K
Growth, 90 days vs prior 90
-8.6%
Conversion, latest week
4.3%
Market size, estimated
$178Ka year
Peak month
November1.3× the quietest month
Top search term
rotating cutting mat51K searches a year

02 · Price

A sale here is worth $31.65.

Listings sell for $31.65 on average, from $16.36 to $58.43. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $31.65 that is $8K to $16K a year per listing.

Average price
$31.65inside the $15 to $100 sweet spot
Price range
$16.36–$58.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$8K–$16K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #103 within Quilting. It carries 1,160 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#103in Quilting
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
1,160per listing
Listings tracked
21

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
59 months

Products

Top Rotating Cutting Mats for Quilting products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

44

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

14%

  • Brand 127%
  • Brand 224%
  • Brand 315%
  • Brand 48%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (6 brands, 14%)

Demand

Rotating Cutting Mats for Quilting search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Rotating Cutting Mats for Quilting search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rotating cutting mat51K/yr
  • rotating cutting mats for quilting53K/yr
  • rotating quilting cutting mat3K/yr
  • rotating cutting mat for quilting4K/yr
  • rotating self healing cutting mat3K/yr
  • rotating mat for quilting3K/yr
  • fiskars rotating cutting mat4K/yr
  • spinning cutting mat for quilting3K/yr
  • rotating cutting mats for quilting 14x144K/yr
  • omnigrid rotating cutting mat2K/yr

Reviews and returns

What reviews say buyers love and hate about Rotating Cutting Mats for Quilting

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Ease Of Use”
8%of negative reviews mention “Size-Overall”
1.9%of orders come back
“then warping so they didn't really fit”
A buyer, on “Size-Overall”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Rotating Cutting Mats for Quilting questions

Answered from the same tracked data.