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Rotary Cutter Blades

Maybe

An estimated 0.5% of orders come back. But demand is soft, at -10.8% this quarter, so Rotary Cutter Blades is a Maybe.

Flapen Score
55
55 / 100
Top 13% of 4,656 Arts, Crafts & Sewing niches · +9 vs the category median of 46
Market size
$840K/yr421K searches / yr
90-day growth
-10.8%search demand this quarter
Competition
57%top-5 click share · 13 brands · 71 sellers

Flapen Score

Rotary Cutter Blades against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Rotary Cutter Blades is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rotary Cutter Blades market on Amazon at a glance

Shoppers on Amazon United States searched for Rotary Cutter Blades 421K times last year and spent an estimated $840K. The top 5 brands take 86% of clicks. Demand peaks in Feb. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 12.7% of those searches ended in a purchase.

Shoppers searched for this 421K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $840K a year.

Searches, last 12 months
421K
Growth, 90 days vs prior 90
-10.8%
Conversion, latest week
12.7%
Market size, estimated
$840Ka year
Peak month
February1.7× the quietest month
Top search term
rotary cutter blades85K searches a year

02 · Price

A sale here is worth $15.70.

Listings sell for $15.70 on average, from $4.43 to $40.28. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At $15.70 that is $39K to $47K a year per listing.

Average price
$15.70inside the $15 to $100 sweet spot
Price range
$4.43–$40.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
2,500–3,000
Revenue per listing a year
$39K–$47K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #115 within Quilting. It carries 3,636 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#115in Quilting
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
3,636per listing
Listings tracked
24

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Rotary Cutter Blades products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

71

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

11%

  • Brand 135%
  • Brand 220%
  • Brand 316%
  • Brand 411%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (7 brands, 11%)

Demand

Rotary Cutter Blades search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.7×

Search terms

Top Rotary Cutter Blades search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rotary cutter blades85K/yr
  • fiskars rotary cutter blades62K/yr
  • rotary cutter blades 45mm53K/yr
  • 45mm rotary cutter blades34K/yr
  • olfa 45mm rotary cutter blades33K/yr
  • rotary blades28K/yr
  • rotary blades 45mm16K/yr
  • olfa rotary cutter blades17K/yr
  • rotary blade15K/yr
  • 45 mm rotary cutter blades15K/yr

Reviews and returns

What reviews say buyers love and hate about Rotary Cutter Blades

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Value For Money”
19%of negative reviews mention “Quality-Overall”
0.5%of orders come back
“NOT GOOD QUALITY”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Rotary Cutter Blades questions

Answered from the same tracked data.