Is rosemary essential oils profitable to sell on Amazon United States?

The niche generates $124K/yr across 21 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +41.5%. Flapen's verdict: Worth a look (58/100).

How competitive is the rosemary essential oils niche?

13 brands and 42 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in rosemary essential oils?

Top complaints mined from reviews: Smell, Oily/Greasy, Allergies. The return rate is 0.7%.

When does demand for rosemary essential oils peak?

Demand peaks in Aug; the busiest month runs 1.8× the quietest.

What does it cost to enter the rosemary essential oils niche?

Listings span $4.93–$43.82; the average listing price is $11.87 (sweet spot $15–$100). The average incumbent carries 3,924 reviews — the moat a new listing must climb.

rosemary essential oils

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Incredible13.7%

search→purchase rate — share of searches ending in a sale

Price range

Good$4.93–$43.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Growth

Good+41.5%

90-day search growth — must beat 0% to launch

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$11.87

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay$124K

$124K/yr · 76K searches

Review moat

Okay3,924.43

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, rosemary essential oils is a $124K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Aug. Verdict: Worth a look — 58/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

rosemary essential oils market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $119K–$148K; units × avg price
Conversion rate: 13.7%
Avg BSR: #425
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 3.0%
Avg brand age: 60 months
Avg seller age: 174 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

64%

Top 20: 93%

Top-5 click share

54%

Top 20: 99%

Open market

29%

Handcraft Blends24%
NOW Foods14%
Majestic Pure13%
Cliganic9%
--7%
Wuvezrub5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +41.5% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 1.8×

Open Trend

Top rosemary essential oils search terms

rosemary essential oil for diffuser10K/yr +621.1%13.7% conv.
rosemary essential oil pure10K/yr +53.0%11.1% conv.
essential oils rosemary11K/yr +8.1%12.9% conv.
now rosemary essential oil12K/yr -8.6%4.6% conv.
essential oil rosemary7K/yr +18.0%9.8% conv.
pure rosemary essential oil6K/yr +34.7%7.5% conv.
rosemary essential oils6K/yr +52.9%10.3% conv.
now rosemary oil4K/yr -6.7%4.2% conv.
rosemary oil essential5K/yr -43.8%10.2% conv.
rosemary oil now3K/yr -21.1%3.8% conv.

All search terms

Top rosemary essential oils products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Handcraft Blends Rosemary Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance

Handcraft Blends$11.464.6★10,303 rev

Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Rosemary Essential Oil Rosemary Oil 4 Fl Oz

Majestic Pure$10.444.6★6,049 rev

Siva Rosemary Essential Oil 4 Fl Oz for Diffuser Skin & Hair Care Ideal for Massage & DIY Blends- with Dropper

--$9.304.6★474 rev

Cliganic Organic Rosemary Essential Oil 100% Pure Natural for Hair Skin Aromatherapy | Non-GMO Verified

Cliganic$7.984.6★6,955 rev

Wuvezrub Rosemary Essential Oil 30 mL (1 fl oz) for Diffuser & DIY

Wuvezrub$4.934.5★184 rev

Newest

by launch date

NOW Solutions Rosemary Scalp and Hair Oil with Biotin Pumpkin Seed and Argan Oils Pre-Wash or Leave-In Scalp Treatment 2 fl. oz.

NOW Foods$18.6124 rev

6mo ago

MUNUSNA Rosemary Essential Oil 100ML 100% Pure Rosemary Oil for Hair Growth Premium Grade Aromatherapy Oils for Skin Care Body Massage Diffuser Soap and Candle Making

MUNUSNA$7.762,429 rev

8mo ago

SU JUABA 4 Fl Oz Rosemary Essential Oil Aromatherapy Oil for Hair Growth Skin Nourish Scalp - 118ML

SU JUABA$9.51230 rev

1y ago

Wuvezrub Rosemary Essential Oil 30 mL (1 fl oz) for Diffuser & DIY

Wuvezrub$4.93184 rev

2y ago

100% Pure Rosemary Essential Oil - 4 Fl Oz - Rosemary Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent

Gya Labs$10.5211,354 rev

2y ago

What buyers say about rosemary essential oils

What buyers praise and complain about, mined from review topics.

What buyers love

Smell33%

“It doesnt smell terrible or anything”

Quality-Overall18%

“The bottle is great quality”

Hair Growth7%

“It really promoting hair growth”

Value For Money6%

“Great deal”

Advertised Vs Actual Product4%

“Exactly as advertised”

Soft Feel2%

“Softens skin”

Ingredients-Overall2%

“Like the ingredients”

Efficiency2%

“It is effective”

Strength1%

“Nice and strong”

Natural Ingredients1%

“Pure, natural, best smell”

What buyers complain about

Smell39%

“No scent”

Oily/Greasy5%

“I thought it might leave my hair looking greasy”

Allergies4%

“for people that are allergic to other hair products”

Size-Overall4%

“The dropper is too long for the bottle”

Ease Of Use4%

“Hard to use”

Advertised Vs Actual Product3%

“It's deceptive to advertised 100 percent pure and natural and not be it”

Quality-Overall2%

“Disappointed in the quality”

Strength2%

“This makes me think its not strong enough”

Thickness2%

“Queen of Thrones seems to be thicker”

Hair Growth1%

“Made my hair fall out first use”

Top return reasons

Smell49%

Advertised Vs Actual Product12%

Leak-Proof6%

Size-Overall5%

Value For Money4%

Dilute/Watery4%

Oily/Greasy3%

Functionality-Overall2%