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Roller Rabbit Pencil Case

Fail

Shoppers spend an estimated $7K a year here, so Roller Rabbit Pencil Case is a Fail.

Flapen Score
38
38 / 100
Ranks 3,823 of 4,656 Arts, Crafts & Sewing niches · −8 vs the category median of 46
Market size
$7K/yr99K searches / yr
90-day growth
+51.1%search demand this quarter
Competition
69%top-5 click share · 6 brands · 10 sellers

Flapen Score

Roller Rabbit Pencil Case against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Roller Rabbit Pencil Case is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roller Rabbit Pencil Case market on Amazon at a glance

Shoppers on Amazon United States searched for Roller Rabbit Pencil Case 99K times last year and spent an estimated $7K. The top 5 brands take 98% of clicks. Demand peaks in Jul–Aug. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +51.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
+51.1%
Conversion, latest week
0.3%
Market size, estimated
$7Ka year
Peak month
August8.2× the quietest month
Top search term
lilly pulitzer pencil case29K searches a year

02 · Price

A sale here is worth $23.61.

Listings sell for $23.61 on average, from $9.62 to $61.05. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $23.61 that is $0 to $2K a year per listing.

Average price
$23.61inside the $15 to $100 sweet spot
Price range
$9.62–$61.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #1,840 within Organization, Storage & Transport. It carries 670 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
11.9%
Average rank
#1,840in Organization, Storage & Transport
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
670per listing
Listings tracked
17

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Roller Rabbit Pencil Case products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

$0$748$1K$2K$3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

10

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

0%

  • Lilly Pulitzer87%
  • Lurrose4%
  • kate spade new york3%
  • Lestikave2%
  • HFHungkeong2%
  • sweet lion2%
  • Open — no brand owns it (0%)

Demand

Roller Rabbit Pencil Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug · busiest ÷ quietest = 8.2×

Search terms

Top Roller Rabbit Pencil Case search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lilly pulitzer pencil case29K/yr
  • roller rabbit pencil case30K/yr
  • roller rabbit makeup bag14K/yr
  • lily pulitzer pencil bag3K/yr
  • lily pulitzer pencil case5K/yr
  • roller rabbit bag8K/yr
  • lilly pulitzer pencil pouch5K/yr
  • roller rabbit pencil pouch4K/yr
  • pencil case lilly pulitzer2K/yr
  • lilly pulitzer pencil bag590/yr

Reviews and returns

What reviews say buyers love and hate about Roller Rabbit Pencil Case

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Quality-Overall”
1.8%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Roller Rabbit Pencil Case questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data