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Roll of Paper for Kids Art

Fail

The top 5 brands take 94% of clicks, so Roll of Paper for Kids Art is a Fail.

Flapen Score
43
43 / 100
Ranks 2,976 of 4,656 Arts, Crafts & Sewing niches · −3 vs the category median of 46
Market size
$431K/yr301K searches / yr
90-day growth
-10.1%search demand this quarter
Competition
68%top-5 click share · 8 brands · 14 sellers

Flapen Score

Roll of Paper for Kids Art against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Roll of Paper for Kids Art is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roll of Paper for Kids Art market on Amazon at a glance

Shoppers on Amazon United States searched for Roll of Paper for Kids Art 301K times last year and spent an estimated $431K. The top 5 brands take 94% of clicks. Demand peaks in Jan. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 11.6% of those searches ended in a purchase.

Shoppers searched for this 301K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $431K a year.

Searches, last 12 months
301K
Growth, 90 days vs prior 90
-10.1%
Conversion, latest week
11.6%
Market size, estimated
$431Ka year
Peak month
January1.8× the quietest month
Top search term
paper roll for kids53K searches a year

02 · Price

A sale here is worth $12.33.

Listings sell for $12.33 on average, from $6.01 to $29.54. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $12.33 that is $18K to $25K a year per listing.

Average price
$12.33under the $15 to $100 sweet spot
Price range
$6.01–$29.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
$18K–$25K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #75 within Paper & Paper Crafts. It carries 6,252 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
4.4%
Average rank
#75in Paper & Paper Crafts
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
6,252per listing
Listings tracked
17

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Roll of Paper for Kids Art products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

14

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

3%

  • Brand 137%
  • Brand 219%
  • Brand 318%
  • Brand 413%
  • Brand 57%
  • Brand 63%
  • Open — no brand owns it (2 brands, 3%)

Demand

Roll of Paper for Kids Art search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KBlack Friday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Roll of Paper for Kids Art search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paper roll for kids53K/yr
  • roll of paper for kids art46K/yr
  • easel paper roll45K/yr
  • drawing paper roll25K/yr
  • art paper roll24K/yr
  • paper roll for kids easel29K/yr
  • art easel paper roll13K/yr
  • roll of white paper for kids art6K/yr
  • rollo de papel para pintar nios6K/yr
  • roll paper for kids7K/yr

Reviews and returns

What reviews say buyers love and hate about Roll of Paper for Kids Art

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Thickness”
1.8%of orders come back
“Definitely not thick as I had hoped”
A buyer, on “Thickness”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Roll of Paper for Kids Art questions

Answered from the same tracked data.