Is roll of paper profitable to sell on Amazon United States?

The niche generates $171K/yr across 26 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.3%. Flapen's verdict: Skip it (48/100).

How competitive is the roll of paper niche?

13 brands and 42 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in roll of paper?

Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 0.5%.

When does demand for roll of paper peak?

Demand peaks in Oct–Nov; the busiest month runs 2.9× the quietest.

What does it cost to enter the roll of paper niche?

Listings span $6.02–$35.56; the average listing price is $18.57 (sweet spot $15–$100). The average incumbent carries 7,287 reviews — the moat a new listing must climb.

roll of paper

Skip it

Strong incumbent ratings (4.6★) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great$18.57

avg listing price — sweet spot $15–$100

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Price range

Good$6.02–$35.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$171K

$171K/yr · 130K searches

Growth

Okay+4.3%

90-day search growth — must beat 0% to launch

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,286.65

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, roll of paper is a $171K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 48/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

roll of paper market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $149K–$186K; units × avg price
Conversion rate: 7.1%
Avg BSR: #17
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 0.0%
Avg brand age: 66 months
Avg seller age: 157 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

58%

Top 20: 93%

Open market

10%

PH PERKHOMY48%
SMART&CASUAL17%
Vanhench12%
Bryco Goods6%
Donyang3%
Creative Paper Co3%
Open — no brand owns it (7 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 62 weeks — +4.3% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 2.9×

Open Trend

Top roll of paper search terms

paper rolls30K/yr +4.8%2.4% conv.
poster paper roll20K/yr +12.7%4.2% conv.
large paper roll15K/yr +14.3%6.9% conv.
frame backing paper13K/yr +2.4%2.3% conv.
large roll of paper10K/yr +19.4%5.6% conv.
36 inch paper roll4K/yr -1.8%3.0% conv.
butcher paper roll for classroom13K/yr -41.3%2.9% conv.
sign paper4K/yr +4.8%2.1% conv.
large paper rolls5K/yr -19.0%2.6% conv.
large rolls of paper3K/yr +12.4%3.4% conv.

All search terms

Top roll of paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PerkHomy 36 x 2 400 (200) Brown Kraft Paper Roll for Craft Bulletin Board Paper Art Table Covering Crafting Gift Wrapping Bouquet Packing Parcel 70GSM 50LB (Brown 36 x 200)

PH PERKHOMY$29.544.7★1,424 rev

PerkHomy Craft Paper Roll 17.5 x 1 200 (100) White Kraft Easel Paper for Gift Wrapping Bulletin Board Art Bouquet Flower Packing Moving Shipping Floor Covering Table (White 17.5 x 100)

PH PERKHOMY$8.494.7★5,280 rev

SMART&CASUAL 36 x 2 520 (210) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 210)

SMART&CASUAL$27.074.7★119 rev

Vanhench White Wrapping Paper 17.5x1200(100) Bulletin Board Easel Painting Drawing Banner Craft Kraft Paper Roll Kids Art Supplies Chart Poster Floor Covering Wedding Gift Wrap 80GSM 55LB

Vanhench$9.204.7★5,921 rev

PerkHomy Brown Kraft Paper Roll 17.5 x 1 200 (100) for Gift Wrapping Bulletin Board Craft Art Bouquet Flower Packing Valentines Easel Moving Shipping Floor Poster Covering Table 70GSM 50LB

PH PERKHOMY$7.324.7★5,280 rev

Newest

by launch date

SMART&CASUAL Brown Kraft Paper Roll 36 x 2 160 (180) for Gift Wrapping Bouquet Flower Art Painting Craft Writing Packaging Shipping 70GSM 50LB (Brown 36 x 180)

SMART&CASUAL$25.7639 rev

4mo ago

SMART&CASUAL 36 x 1 500 (125) Brown Kraft Craft Paper Roll for Gift Wrapping Bulletin Board Bouquet Flower Kids Art Packing Parcel Table Covering 70GSM 50LB (Brown 36 x 125)

SMART&CASUAL$23.511,614 rev

6mo ago

Moretoes 36 x 1 200(100) Brown Kraft Paper Roll for Bulletin Board Wrapping Craft Paper Roll for Gift Packing Banner Art Table Covering Bouquet Flower Packing Moving Shipping 75GSM

Moretoes$21.07153 rev

10mo ago

Scott Paper Towels Choose-A-Sheet 6 Double Rolls = 12 Regular Rolls (108 Sheets Per Roll)

Scott$6.8943,723 rev

1y ago

PerkHomy Craft Paper Roll 17.5 x 1 200 (100) White Kraft Easel Paper for Gift Wrapping Bulletin Board Art Bouquet Flower Packing Moving Shipping Floor Covering Table (White 17.5 x 100)

PH PERKHOMY$8.495,280 rev

1y ago

What buyers say about roll of paper

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money23%

“fair price”

Quality-Overall20%

“Good Quality”

Advertised Vs Actual Product7%

“As advertised”

Absorbency5%

“Very absorbent”

Ease Of Use4%

“Easy to work with”

Thickness4%

“Nice thickness”

Ease Of Cleaning4%

“Easy to clean”

Durability4%

“Soft and durable”

Size-Overall3%

“The size is manageable”

Soft Feel2%

“They are soft and very absorbent”

What buyers complain about

Thickness30%

“Thick paper”

Quality-Overall13%

“cheap quality”

Size-Overall8%

“Way Too large”

Absorbency6%

“No absorbency”

Value For Money5%

“Waste of money”

Thin4%

“To thin”

Strength3%

“Not heavy duty”

Durability3%

“rips very easy”

Hard Feel2%

“Not Soft”

Advertised Vs Actual Product2%

“misleading description”

Top return reasons

Size-Overall55%

Value For Money12%

Advertised Vs Actual Product7%

Color6%

Thin5%

Thickness3%

Functionality-Overall2%

Quality-Overall2%

Material Quality1%

Paper Quality1%

Common questions

Is roll of paper profitable to sell on Amazon United States?: The niche generates $171K/yr across 26 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.3%. Flapen's verdict: Skip it (48/100).
How competitive is the roll of paper niche?: 13 brands and 42 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in roll of paper?: Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 0.5%.
When does demand for roll of paper peak?: Demand peaks in Oct–Nov; the busiest month runs 2.9× the quietest.
What does it cost to enter the roll of paper niche?: Listings span $6.02–$35.56; the average listing price is $18.57 (sweet spot $15–$100). The average incumbent carries 7,287 reviews — the moat a new listing must climb.