Rockwool Insulation

Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months

215K

Growth, 90 days vs prior 90

-16.0%

Conversion, latest week

0.3%

Market size, estimated

$66Ka year

Peak month

November1.8× the quietest month

Top search term

rockwool insulation83K searches a year

Listings sell for $92.59 on average, from $9.52 to $231.84. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $92.59 that is $0 to $9K a year per listing.

Average price

$92.59inside the $15 to $100 sweet spot

Price range

$9.52–$231.84

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$9K

Returns

1.9%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #245 within Ceramics & Pottery. It carries 506 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

68%

Out of stock, average day

11.0%

Average rank

#245in Ceramics & Pottery

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

506per listing

Listings tracked

25

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

2Amazon's first-year sales bar

Average brand age

48 months