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Rock Paint

Maybe

Shoppers spend an estimated $13.3M a year here. But the products selling today already average 4.6★, so Rock Paint is a Maybe.

Flapen Score
64
64 / 100
Top 1% of 4,656 Arts, Crafts & Sewing niches · +18 vs the category median of 46
Market size
$13.3M/yr11.3M searches / yr
90-day growth
+8.9%search demand this quarter
Competition
42%top-5 click share · 24 brands · 47 sellers

Flapen Score

Rock Paint against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Rock Paint is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rock Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Rock Paint 11.3M times last year and spent an estimated $13.3M. The top 5 brands take 69% of clicks. Demand peaks in Dec. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 11.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13.3M a year.

Searches, last 12 months
11.3M
Growth, 90 days vs prior 90
+8.9%
Conversion, latest week
5.5%
Market size, estimated
$13.3Ma year
Peak month
December2.9× the quietest month
Top search term
acrylic paint markers3.8M searches a year

02 · Price

A sale here is worth $21.44.

Listings sell for $21.44 on average, from $5.73 to $51.46. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 15,000 to 20,000 of them. At $21.44 that is $322K to $429K a year per listing.

Average price
$21.44inside the $15 to $100 sweet spot
Price range
$5.73–$51.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
600K–800K
Units per listing a year
15,000–20,000
Revenue per listing a year
$322K–$429K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Painting. It carries 5,629 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#42in Painting
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
5,629per listing
Listings tracked
38

04 · Newcomers

8 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
8Amazon's first-year sales bar
Average brand age
47 months

Products

Top Rock Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 rising

Sellers

47

Top-5 brand share

69%

Top 20: 97%

Top-5 click share

42%

Top 20: 82%

Open market

27%

  • Brand 141%
  • Brand 29%
  • Brand 37%
  • Brand 47%
  • Brand 54%
  • Brand 64%

Demand

Rock Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350K250KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.9×

Search terms

Top Rock Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • acrylic paint markers3.8M/yr
  • acrylic markers2.0M/yr
  • paint markers2.0M/yr
  • paint pens1.1M/yr
  • acrylic paint pens577K/yr
  • acrylic markers set319K/yr
  • paint pen303K/yr
  • paint marker205K/yr
  • acrylic pens190K/yr
  • wood paint172K/yr

Reviews and returns

What reviews say buyers love and hate about Rock Paint

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Color”
19%of negative reviews mention “Color”
1.2%of orders come back
“Inconsistent colors”
A buyer, on “Color”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Rock Paint questions

Answered from the same tracked data.