Road Tape
FailShoppers spend an estimated $71K a year here, so Road Tape is a Fail.
- Flapen Score
- 40 / 100Ranks 3,499 of 4,656 Arts, Crafts & Sewing niches · −6 vs the category median of 4640
- Market size
- $71K/yr161K searches / yr
- 90-day growth
- -0.7%search demand this quarter
- Competition
- 76%top-5 click share · 15 brands · 17 sellers
Flapen Score
Road Tape against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Road Tape is stronger. Inside it, weaker.
Market
The Road Tape market on Amazon at a glance
Shoppers on Amazon United States searched for Road Tape 161K times last year and spent an estimated $71K. The top 5 brands take 78% of clicks. Demand peaks in Sep–Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 3.7% of those searches ended in a purchase.
Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.
- Searches, last 12 months
- 161K
- Growth, 90 days vs prior 90
- -0.7%
- Conversion, latest week
- 3.7%
- Market size, estimated
- $71Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- road tape56K searches a year
02 · Price
A sale here is worth $11.77.
Listings sell for $11.77 on average, from $4.52 to $30.96. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $11.77 that is $12K to $15K a year per listing.
- Average price
- $11.77under the $15 to $100 sweet spot
- Price range
- $4.52–$30.96
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $12K–$15K
- Returns
- 3.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #719 within Adhesives. It carries 797 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #719in Adhesives
- Average rating
- 4.22 starsAmazon United States average 4.42 stars
- Average reviews
- 797per listing
- Listings tracked
- 17
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Road Tape products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
15 rising
Sellers
17
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
18%
- Brand 125%
- Brand 223%
- Brand 312%
- Brand 411%
- Brand 57%
- Brand 64%
- Open — no brand owns it (9 brands, 18%)
Demand
Road Tape search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Road Tape search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- road tape56K/yr
- road tape for kids34K/yr
- race track tape19K/yr
- road tape for toy cars16K/yr
- road stickers4K/yr
- track tape5K/yr
- race track stickers4K/yr
- road sticker tape4K/yr
- play tape3K/yr
- race car tape3K/yr
Reviews and returns
What reviews say buyers love and hate about Road Tape
We read the reviews and the return reasons for every product selling here.
“Not sticky enough”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Road Tape questions
Answered from the same tracked data.









