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Road Tape

Fail

Shoppers spend an estimated $71K a year here, so Road Tape is a Fail.

Flapen Score
40
40 / 100
Ranks 3,499 of 4,656 Arts, Crafts & Sewing niches · −6 vs the category median of 46
Market size
$71K/yr161K searches / yr
90-day growth
-0.7%search demand this quarter
Competition
76%top-5 click share · 15 brands · 17 sellers

Flapen Score

Road Tape against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Road Tape is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Road Tape market on Amazon at a glance

Shoppers on Amazon United States searched for Road Tape 161K times last year and spent an estimated $71K. The top 5 brands take 78% of clicks. Demand peaks in Sep–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months
161K
Growth, 90 days vs prior 90
-0.7%
Conversion, latest week
3.7%
Market size, estimated
$71Ka year
Peak month
December2.5× the quietest month
Top search term
road tape56K searches a year

02 · Price

A sale here is worth $11.77.

Listings sell for $11.77 on average, from $4.52 to $30.96. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $11.77 that is $12K to $15K a year per listing.

Average price
$11.77under the $15 to $100 sweet spot
Price range
$4.52–$30.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
$12K–$15K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #719 within Adhesives. It carries 797 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#719in Adhesives
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
797per listing
Listings tracked
17

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Road Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

15 rising

Sellers

17

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

18%

  • Brand 125%
  • Brand 223%
  • Brand 312%
  • Brand 411%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (9 brands, 18%)

Demand

Road Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMayAug

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Road Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • road tape56K/yr
  • road tape for kids34K/yr
  • race track tape19K/yr
  • road tape for toy cars16K/yr
  • road stickers4K/yr
  • track tape5K/yr
  • race track stickers4K/yr
  • road sticker tape4K/yr
  • play tape3K/yr
  • race car tape3K/yr

Reviews and returns

What reviews say buyers love and hate about Road Tape

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Fun/Entertainment Experience”
34%of negative reviews mention “Adhesion/Stickiness”
3.0%of orders come back
“Not sticky enough”
A buyer, on “Adhesion/Stickiness”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Road Tape questions

Answered from the same tracked data.