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Rit Synthetic Dye Black

Fail

The top 5 brands take 100% of clicks, so Rit Synthetic Dye Black is a Fail.

Flapen Score
45
45 / 100
Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 46
Market size
$1.2M/yr2.6M searches / yr
90-day growth
+8.1%search demand this quarter
Competition
74%top-5 click share · 3 brands · 79 sellers

Flapen Score

Rit Synthetic Dye Black against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Rit Synthetic Dye Black is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rit Synthetic Dye Black market on Amazon at a glance

Shoppers on Amazon United States searched for Rit Synthetic Dye Black 2.6M times last year and spent an estimated $1.2M. All 3 brands take every click. Demand peaks in Apr–May–Jun. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
2.6M
Growth, 90 days vs prior 90
+8.1%
Conversion, latest week
5.5%
Market size, estimated
$1.2Ma year
Peak month
May2.4× the quietest month
Top search term
rit dye808K searches a year

02 · Price

A sale here is worth $8.71.

Listings sell for $8.71 on average, from $3.28 to $16.81. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 8,000 to 10,000 of them. At $8.71 that is $70K to $87K a year per listing.

Average price
$8.71under the $15 to $100 sweet spot
Price range
$3.28–$16.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
8,000–10,000
Revenue per listing a year
$70K–$87K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Fabric Decorating. It carries 12,709 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#19in Fabric Decorating
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
12,709per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Rit Synthetic Dye Black products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

79

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 154%
  • Brand 244%
  • Brand 32%

Demand

Rit Synthetic Dye Black search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Black Friday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.4×

Search terms

Top Rit Synthetic Dye Black search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rit dye808K/yr
  • fabric dye329K/yr
  • black fabric dye148K/yr
  • rit140K/yr
  • black dye for clothes107K/yr
  • rit dyemore118K/yr
  • dye103K/yr
  • rit dye black95K/yr
  • clothing dye92K/yr
  • fabric dyes for clothing80K/yr

Reviews and returns

What reviews say buyers love and hate about Rit Synthetic Dye Black

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Color”
42%of negative reviews mention “Color”
1.3%of orders come back
“Definitely darker than expected”
A buyer, on “Color”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Rit Synthetic Dye Black questions

Answered from the same tracked data.