rit dye navy blue
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+17.9%90-day search growth — must beat 0% to launch
Avg price
Okay$10.56avg listing price — sweet spot $15–$100
Price range
Okay$3.28–$22.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$120K$120K/yr · 110K searches
Review moat
Bad6,894.69avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, rit dye navy blue is a $120K/yr Amazon United States market (110K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
rit dye navy blue market data
- Units sold / yr
- 13K–15K
- avg 1,000–1,250/product
- Revenue / yr
- $132K–$158K
- units × avg price
- Conversion rate
- 10.4%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 77%
- Out of stock
- 2.1%
- Avg brand age
- 84 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
78
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Rit48%
- Craft County46%
- Generic6%
Demand
Weekly Amazon search volume, last 23 weeks — +17.9% search growth over the last 90 days.Top rit dye navy blue search terms
- rit dye powder14K/yr
- navy blue fabric dye12K/yr
- rit dye navy blue11K/yr
- rit powder dye8K/yr
- navy blue dye for clothes8K/yr
- navy blue dye7K/yr
- rit navy blue dye6K/yr
- navy fabric dye5K/yr
- navy blue rit dye5K/yr
- dark blue fabric dye5K/yr
Top rit dye navy blue products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Navy Blue (Gloves Included)
Craft County$9.814.3★2,995 rev
Rit Dye 3-30 Powdered Fabric Dye Navy Blue
Rit$5.694.3★16,571 rev
Rit Dye Liquid Fabric Dye - 8 Ounce Navy - 2 Pack
Rit$14.004.4★1,294 rev
Rit All-Purpose Liquid Dye Indigo
Rit$3.284.4★53,494 rev
Navy Blue Fabric Dye for Clothes; All-Purpose Eco-Dye for Cotton Linen Jeans Wool Rayon Silk & More; Earth-Friendly Non-Toxic Clean Dye Formula Enough for 2 lbs of Fabric |
Generic$9.974.0★79 rev
Newest
by launch date
Rit Liquid Dye with ColorStay Fixative Bundle All in One Kit with Gloves to Reduce Color Bleed (Navy Blue)
Craft County$22.0521 rev
Navy Blue Fabric Dye for Clothes; All-Purpose Eco-Dye for Cotton Linen Jeans Wool Rayon Silk & More; Earth-Friendly Non-Toxic Clean Dye Formula Enough for 2 lbs of Fabric |
Generic$9.9779 rev
Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Navy Blue (Gloves Included)
Craft County$9.812,995 rev
All Purpose Concentrated Rit Dye Powder Multi-Packs for Clothing Dcor and Crafts Navy Blue (1 Pack)
Craft County$6.89973 rev
All Purpose Concentrated Rit Dye Powder Multi-Packs for Clothing Dcor and Crafts Navy Blue with ColorStay Fixative
Craft County$14.73973 rev
Trending
90-day click momentumNavy Blue Fabric Dye for Clothes; All-Purpose Eco-Dye for Cotton Linen Jeans Wool Rayon Silk & More; Earth-Friendly Non-Toxic Clean Dye Formula Enough for 2 lbs of Fabric |
Generic$9.974.0★
Rit Liquid Dye with ColorStay Fixative Bundle All in One Kit with Gloves to Reduce Color Bleed (Navy Blue)
Craft County$22.054.1★
All Purpose Concentrated Rit Dye Powder Multi-Packs for Clothing Dcor and Crafts Navy Blue (1 Pack)
Craft County$6.894.2★
Rit All-Purpose Liquid Dye Indigo
Rit$3.284.4★
Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Navy Blue (Gloves Included)
Craft County$9.814.3★
What buyers say about rit dye navy blue
What buyers praise and complain about, mined from review topics.What buyers love
“Colors great”
“Easy to use”
“As advertised”
“Great product”
“Good value for the money”
“Directions are easy to follow”
“This dye may work well for smaller fabric projects”
“Works well,”
“Muy efectivo”
“it hasnt faded at all”
What buyers complain about
“Did not color whatsoever”
“Didn't work”
“unfortunately it did not cover bleach stain on a t-shirt”
“way cheaper at Walmart or Smiths”
“Difficult to get it”
“bad instructions”
“still loose color after one wash”
“The picture is also not what it looks like in person”
“Left splotches or rather it just didnt absorb in some spots as well as others”
“It wasnt my fabric”
Top return reasons
Common questions
- Is rit dye navy blue profitable to sell on Amazon United States?
- The niche generates $120K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +17.9%. Flapen's verdict: Skip it (43/100).
- How competitive is the rit dye navy blue niche?
- 3 brands and 78 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in rit dye navy blue?
- Top complaints mined from reviews: Color, Functionality-Overall, Stain Resistance. The return rate is 1.7%.
- What does it cost to enter the rit dye navy blue niche?
- Listings span $3.28–$22.05; the average listing price is $10.56 (sweet spot $15–$100). The average incumbent carries 6,895 reviews — the moat a new listing must climb.