Skip to content

Rit Dye Navy Blue

Fail

The top 5 brands take 100% of clicks, so Rit Dye Navy Blue is a Fail.

Flapen Score
43
43 / 100
Ranks 2,976 of 4,656 Arts, Crafts & Sewing niches · −3 vs the category median of 46
Market size
$120K/yr110K searches / yr
90-day growth
+17.9%search demand this quarter
Competition
79%top-5 click share · 3 brands · 78 sellers

Flapen Score

Rit Dye Navy Blue against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Rit Dye Navy Blue is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rit Dye Navy Blue market on Amazon at a glance

Shoppers on Amazon United States searched for Rit Dye Navy Blue 110K times last year and spent an estimated $120K. All 3 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $120K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
+17.9%
Conversion, latest week
10.4%
Market size, estimated
$120Ka year
Top search term
rit dye powder14K searches a year

02 · Price

A sale here is worth $10.56.

Listings sell for $10.56 on average, from $3.28 to $22.05. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $10.56 that is $11K to $13K a year per listing.

Average price
$10.56under the $15 to $100 sweet spot
Price range
$3.28–$22.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
$11K–$13K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #34 within Fabric Decorating. It carries 6,895 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#34in Fabric Decorating
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
6,895per listing
Listings tracked
13

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top Rit Dye Navy Blue products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

78

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 148%
  • Brand 246%
  • Brand 36%

Demand

Rit Dye Navy Blue search demand

Weekly searches over the year. Pick a range.

2K2KFeb '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Rit Dye Navy Blue search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rit dye powder14K/yr
  • navy blue fabric dye12K/yr
  • rit dye navy blue11K/yr
  • rit powder dye8K/yr
  • navy blue dye for clothes8K/yr
  • navy blue dye7K/yr
  • rit navy blue dye6K/yr
  • navy fabric dye5K/yr
  • navy blue rit dye5K/yr
  • dark blue fabric dye5K/yr

Reviews and returns

What reviews say buyers love and hate about Rit Dye Navy Blue

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Color”
37%of negative reviews mention “Color”
1.7%of orders come back
“Did not color whatsoever”
A buyer, on “Color”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Rit Dye Navy Blue questions

Answered from the same tracked data.