rit dye gray
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Okay+9.2%90-day search growth — must beat 0% to launch
Avg price
Okay$9.73avg listing price — sweet spot $15–$100
Price range
Bad$3.30–$18.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad10,713.89avg incumbent reviews — the moat a new listing must climb
Market size
Bad$33K$33K/yr · 50K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, rit dye gray is a $33K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Skip it — 39/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
rit dye gray market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $39K–$49K
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #29
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 72%
- Out of stock
- 0.0%
- Avg brand age
- 63 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
85
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
0%
- Craft County70%
- Rit27%
- Adore1%
- S·E·I1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.2% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.6×
Top rit dye gray search terms
- grey fabric dye11K/yr
- rit dye grey6K/yr
- gray fabric dye7K/yr
- rit dye gray5K/yr
- grey dye5K/yr
- gray dye for fabric4K/yr
- gray dye4K/yr
- grey rit dye4K/yr
- grey dye for fabric5K/yr
- rit dye charcoal grey693/yr
Top rit dye gray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Pearl Gray (Gloves Included)
Craft County$11.874.3★2,995 rev
Rit All-Purpose Powder Dye Pearl Gray
Rit$6.074.2★963 rev
Rit DyeMore 7 Oz. Synthetic Liquid Fiber Dye for Clothing Dcor and Crafts Graphite (1 Pack)
Craft County$9.714.4★1,746 rev
Rit Dye Multi-Purpose Liquid 8 OZ. | Great for Clothing Accessories Dcor and Much More | 2-Pack Chacoal Gray
Rit$15.964.3★285 rev
Rit Dye Liquid Wide Selection of Colors 8 Oz. (Pearl Grey)
Craft County$8.724.4★8,719 rev
Newest
by launch date
Rit DyeMore 7 Oz. Synthetic Liquid Fiber Dye Single Pack with Plastic Gloves for Clothing Dcor and Crafts Graphite
Craft County$11.11643 rev
Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Pearl Gray (Gloves Included)
Craft County$11.872,995 rev
Rit DyeMore 7 Oz. Synthetic Liquid Fiber Dye for Clothing Dcor and Crafts Graphite (1 Pack)
Craft County$9.711,746 rev
Rit DyeMore 7 Oz. Synthetic Liquid Fiber Dye for Clothing Dcor and Crafts Frost Gray (1 Pack)
Craft County$9.681,746 rev
Rit Dye 8 Oz. Liquid Fabric Dye for Clothing Dcor and Crafts Charcoal Grey with Color Fixative
Craft County$16.68402 rev
Trending
90-day click momentumRit DyeMore 7 Oz. Synthetic Liquid Fiber Dye for Clothing Dcor and Crafts Graphite (1 Pack)
Craft County$9.714.4★
Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Pearl Gray (Gloves Included)
Craft County$11.874.3★
Rit Liquid Fabric Dye 8-Ounce Dark Green 8 Fl Oz (Pack of 1)
Rit$3.834.4★
Rit Dye More Synthetic 7oz-Graphite
Rit$8.634.5★
RIT Dye Wide Selection of Colors with Color Fixative
Craft County$18.234.4★
What buyers say about rit dye gray
What buyers praise and complain about, mined from review topics.What buyers love
“Great color”
“As advertised”
“Always Good results”
“Works well”
“very easy to use”
“Great deal”
“like new”
“It last”
“Used this to darken up all of my faded black clothes it worked on all sorts of materials like cotton”
“It didnt stink or have that odd dye smell either”
What buyers complain about
“Definitely darker than expected”
“It doesnt work good enough”
“Took out braciness on my grey hair”
“Waste of money”
“Not For Synthetic Fabric”
“I didnt love how faded the color was immediately after rinsing out”
“doesnt run after it its completely washed per instructions”
“Didnt work after following detailed instructions”
“It doesnt spray out of the bottle”
“Will not dye braided fishing line”
Top return reasons
Common questions
- Is rit dye gray profitable to sell on Amazon United States?
- The niche generates $33K/yr across 18 tracked products. 90-day search growth is +9.2%. Flapen's verdict: Skip it (39/100).
- How competitive is the rit dye gray niche?
- 4 brands and 85 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in rit dye gray?
- Top complaints mined from reviews: Color, Functionality-Overall, Suitability Colored Hair. The return rate is 1.8%.
- When does demand for rit dye gray peak?
- Demand peaks in Oct; the busiest month runs 1.6× the quietest.
- What does it cost to enter the rit dye gray niche?
- Listings span $3.30–$18.23; the average listing price is $9.73 (sweet spot $15–$100). The average incumbent carries 10,714 reviews — the moat a new listing must climb.