Rit Dye
FailThe top 5 brands take 100% of clicks, so Rit Dye is a Fail.
- Flapen Score
- 45 / 100Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 4645
- Market size
- $1.1M/yr2.3M searches / yr
- 90-day growth
- +10.9%search demand this quarter
- Competition
- 79%top-5 click share · 3 brands · 80 sellers
Flapen Score
Rit Dye against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Rit Dye is stronger. Inside it, weaker.
Market
The Rit Dye market on Amazon at a glance
Shoppers on Amazon United States searched for Rit Dye 2.3M times last year and spent an estimated $1.1M. All 3 brands take every click. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 5.5% of those searches ended in a purchase.
Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.
- Searches, last 12 months
- 2.3M
- Growth, 90 days vs prior 90
- +10.9%
- Conversion, latest week
- 5.5%
- Market size, estimated
- $1.1Ma year
- Peak month
- October1.4× the quietest month
- Top search term
- rit dye808K searches a year
02 · Price
A sale here is worth $8.81.
Listings sell for $8.81 on average, from $3.28 to $16.81. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 8,000 to 10,000 of them. At $8.81 that is $70K to $88K a year per listing.
- Average price
- $8.81under the $15 to $100 sweet spot
- Price range
- $3.28–$16.81
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $70K–$88K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
46% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Fabric Decorating. It carries 14,205 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #16in Fabric Decorating
- Average rating
- 4.33 starsAmazon United States average 4.42 stars
- Average reviews
- 14,205per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Rit Dye products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Black (Gloves Included)
- Price
- $10.05
- Rating
- 4.3/5
- Reviews
- 2,995
- Age
- 2y ago

Rit Liquid Fabric Dye 8-Ounce Dark Green 8 Fl Oz (Pack of 1)
- Price
- $3.83
- Rating
- 4.4/5
- Reviews
- 53,494
- Age
- 19y ago

Rit All-Purpose Liquid Dye Indigo
- Price
- $3.28
- Rating
- 4.4/5
- Reviews
- 53,494
- Age
- 7y ago

Rit All-Purpose Liquid Dye Black 3-Pack
- Price
- $16.81
- Rating
- 4.6/5
- Reviews
- 446
- Age
- 1y ago

RIT Dye Wide Selection of Colors with Color Fixative
- Price
- $16.39
- Rating
- 4.4/5
- Reviews
- 706
- Age
- 4y ago
Trending
estimated 90-day click momentum
Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Dark Brown (Gloves Included)
- Price
- $9.64
- Rating
- 4.3/5
- Reviews
- 2,995
- Age
- 2y ago

Rit All-Purpose Liquid Dye Indigo
- Price
- $3.28
- Rating
- 4.4/5
- Reviews
- 53,494
- Age
- 7y ago

Rit Dye Liquid Wide Selection of Colors 8 Oz. (Fuchsia)
- Price
- $8.87
- Rating
- 4.4/5
- Reviews
- 8,719
- Age
- 6y ago

Rit Liquid Fabric Dye 8-Ounce Dark Green 8 Fl Oz (Pack of 1)
- Price
- $3.83
- Rating
- 4.4/5
- Reviews
- 53,494
- Age
- 19y ago

Rit DyeMore Liquid Dye Tropical Teal
- Price
- $6.16
- Rating
- 4.6/5
- Reviews
- 1,567
- Age
- 7y ago
Newest
by launch date
Rit All-Purpose Liquid Dye Black 3-Pack
- Price
- $16.81
- Rating
- 4.6/5
- Reviews
- 446
- Age
- 1y ago

All Purpose Concentrated Rit Dye Powder Single Pack with Plastic Gloves for Clothing Dcor and Crafts Black
- Price
- $7.33
- Rating
- 4.1/5
- Reviews
- 945
- Age
- 2y ago

Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Black (Gloves Included)
- Price
- $10.05
- Rating
- 4.3/5
- Reviews
- 2,995
- Age
- 2y ago

Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Dark Brown (Gloves Included)
- Price
- $9.64
- Rating
- 4.3/5
- Reviews
- 2,995
- Age
- 2y ago

Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Navy Blue (Gloves Included)
- Price
- $9.81
- Rating
- 4.3/5
- Reviews
- 2,995
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
80
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
0%
- Craft County55%
- Rit43%
- TULIP2%
Demand
Rit Dye search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Rit Dye search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rit dye808K/yr
- fabric dye329K/yr
- black fabric dye148K/yr
- rit140K/yr
- black dye for clothes107K/yr
- rit dye black95K/yr
- clothing dye92K/yr
- fabric dyes for clothing80K/yr
- black dye87K/yr
- dye for clothes38K/yr
Reviews and returns
What reviews say buyers love and hate about Rit Dye
We read the reviews and the return reasons for every product selling here.
“Definitely darker than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rit Dye questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









