rit dye
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Market size
Great$1.1M$1.1M/yr · 2.3M searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+10.9%90-day search growth — must beat 0% to launch
Avg price
Bad$8.81avg listing price — sweet spot $15–$100
Review moat
Bad14,205.15avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Price range
Bad$3.28–$16.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, rit dye is a $1.1M/yr Amazon United States market (2.3M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
rit dye market data
- Units sold / yr
- 125K–150K
- avg 8,000–10,000/product
- Revenue / yr
- $1.1M–$1.3M
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #16
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 46%
- Out of stock
- 0.0%
- Avg brand age
- 67 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
80
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Craft County55%
- Rit43%
- TULIP2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top rit dye search terms
- rit dye808K/yr
- fabric dye329K/yr
- black fabric dye148K/yr
- rit140K/yr
- black dye for clothes107K/yr
- rit dye black95K/yr
- clothing dye92K/yr
- fabric dyes for clothing80K/yr
- black dye87K/yr
- dye for clothes38K/yr
Top rit dye products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Black (Gloves Included)
Craft County$10.054.3★2,995 rev
Rit Liquid Fabric Dye 8-Ounce Dark Green 8 Fl Oz (Pack of 1)
Rit$3.834.4★53,494 rev
Rit All-Purpose Liquid Dye Indigo
Rit$3.284.4★53,494 rev
Rit All-Purpose Liquid Dye Black 3-Pack
Rit$16.814.6★446 rev
RIT Dye Wide Selection of Colors with Color Fixative
Craft County$16.394.4★706 rev
Newest
by launch dateRit All-Purpose Liquid Dye Black 3-Pack
Rit$16.81446 rev
All Purpose Concentrated Rit Dye Powder Single Pack with Plastic Gloves for Clothing Dcor and Crafts Black
Craft County$7.33945 rev
Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Black (Gloves Included)
Craft County$10.052,995 rev
Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Dark Brown (Gloves Included)
Craft County$9.642,995 rev
Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Navy Blue (Gloves Included)
Craft County$9.812,995 rev
Trending
90-day click momentumRit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Dark Brown (Gloves Included)
Craft County$9.644.3★
Rit All-Purpose Liquid Dye Indigo
Rit$3.284.4★
Rit Dye Liquid Wide Selection of Colors 8 Oz. (Fuchsia)
Craft County$8.874.4★
Rit Liquid Fabric Dye 8-Ounce Dark Green 8 Fl Oz (Pack of 1)
Rit$3.834.4★
Rit DyeMore Liquid Dye Tropical Teal
Rit$6.164.6★
What buyers say about rit dye
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful color”
“the quality is good and black, which is what I wanted”
“Easy to use”
“The instructions are not wrong or bad”
“Really effective”
“As advertised”
“Great Deal”
“Like new”
“Worked to color fabric well color match was perfect”
“This paint work ok”
What buyers complain about
“Definitely darker than expected”
“DID NOT WORK”
“It seemed a bit more cost effective”
“all my clothes got stained”
“Didnt dye very well”
“Garbage product”
“still loose color after one wash”
“Had an awful time cleaning washer afterwards”
“I didnt love how faded the color was immediately after rinsing out”
“Not much to say either dye works or it doesn't”
Top return reasons
Common questions
- Is rit dye profitable to sell on Amazon United States?
- The niche generates $1.1M/yr across 13 tracked products. 90-day search growth is +10.9%. Flapen's verdict: Skip it (45/100).
- How competitive is the rit dye niche?
- 3 brands and 80 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in rit dye?
- Top complaints mined from reviews: Color, Functionality-Overall, Value For Money. The return rate is 1.3%.
- When does demand for rit dye peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the rit dye niche?
- Listings span $3.28–$16.81; the average listing price is $8.81 (sweet spot $15–$100). The average incumbent carries 14,205 reviews — the moat a new listing must climb.