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Rhinestone Applique

Maybe

The top 5 brands take only 40% of clicks. But buyers convert on only 1.0% of searches, so Rhinestone Applique is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 4,656 Arts, Crafts & Sewing niches · +5 vs the category median of 46
Market size
$192K/yr823K searches / yr
90-day growth
-1.6%search demand this quarter
Competition
32%top-5 click share · 38 brands · 45 sellers

Flapen Score

Rhinestone Applique against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Rhinestone Applique is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rhinestone Applique market on Amazon at a glance

Shoppers on Amazon United States searched for Rhinestone Applique 823K times last year and spent an estimated $192K. The top 5 brands take 40% of clicks. Demand peaks in Apr–May. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 823K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $192K a year.

Searches, last 12 months
823K
Growth, 90 days vs prior 90
-1.6%
Conversion, latest week
1.0%
Market size, estimated
$192Ka year
Peak month
April2.5× the quietest month
Top search term
rhinestone applique157K searches a year

02 · Price

A sale here is worth $22.63.

Listings sell for $22.63 on average, from $6.29 to $76.89. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $22.63 that is $0 to $2K a year per listing.

Average price
$22.63inside the $15 to $100 sweet spot
Price range
$6.29–$76.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #132 within Trim & Embellishments. It carries 178 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#132in Trim & Embellishments
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
178per listing
Listings tracked
61

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Rhinestone Applique products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

38 falling

Sellers

45

Top-5 brand share

40%

Top 20: 84%

Top-5 click share

32%

Top 20: 62%

Open market

55%

  • Brand 114%
  • Brand 29%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Rhinestone Applique search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.5×

Search terms

Top Rhinestone Applique search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rhinestone applique157K/yr
  • applique127K/yr
  • silver applique47K/yr
  • lace applique62K/yr
  • flower applique45K/yr
  • applique patches rhinestone17K/yr
  • floral applique39K/yr
  • appliques embellishments55K/yr
  • dress applique23K/yr
  • aplicaciones para vestidos elegantes24K/yr

Reviews and returns

What reviews say buyers love and hate about Rhinestone Applique

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Size-Overall”
4.7%of orders come back
“I imagined the spool to be larger like shown in the picture”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Rhinestone Applique questions

Answered from the same tracked data.