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Rhinestone Applicator

Fail

Demand is soft, at -11.9% this quarter, so Rhinestone Applicator is a Fail.

Flapen Score
47
47 / 100
Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 46
Market size
$196K/yr242K searches / yr
90-day growth
-11.9%search demand this quarter
Competition
63%top-5 click share · 11 brands · 15 sellers

Flapen Score

Rhinestone Applicator against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Rhinestone Applicator is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rhinestone Applicator market on Amazon at a glance

Shoppers on Amazon United States searched for Rhinestone Applicator 242K times last year and spent an estimated $196K. The top 5 brands take 76% of clicks. Demand peaks in Jun–Jul–Aug. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 242K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $196K a year.

Searches, last 12 months
242K
Growth, 90 days vs prior 90
-11.9%
Conversion, latest week
3.9%
Market size, estimated
$196Ka year
Peak month
August2.8× the quietest month
Top search term
bedazzler238K searches a year

02 · Price

A sale here is worth $20.74.

Listings sell for $20.74 on average, from $11.12 to $32.05. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $20.74 that is $5K to $10K a year per listing.

Average price
$20.74inside the $15 to $100 sweet spot
Price range
$11.12–$32.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Trim & Embellishments. It carries 3,280 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#25in Trim & Embellishments
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
3,280per listing
Listings tracked
16

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
17 months

Products

Top Rhinestone Applicator products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

15

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

18%

  • Brand 141%
  • Brand 212%
  • Brand 311%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Rhinestone Applicator search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.8×

Reviews and returns

What reviews say buyers love and hate about Rhinestone Applicator

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Color”
16%of negative reviews mention “Adhesion/Stickiness”
0.6%of orders come back
“Doesn't stick”
A buyer, on “Adhesion/Stickiness”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Rhinestone Applicator questions

Answered from the same tracked data.