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Red Yarn

Fail

Demand is soft, at -53.4% this quarter, so Red Yarn is a Fail.

Flapen Score
33
33 / 100
Ranks 4,314 of 4,656 Arts, Crafts & Sewing niches · −13 vs the category median of 46
Market size
$248K/yr390K searches / yr
90-day growth
-53.4%search demand this quarter
Competition
86%top-5 click share · 5 brands · 28 sellers

Flapen Score

Red Yarn against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Red Yarn is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Yarn market on Amazon at a glance

Shoppers on Amazon United States searched for Red Yarn 390K times last year and spent an estimated $248K. All 5 brands take every click. Demand peaks in Feb–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 390K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -53.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $248K a year.

Searches, last 12 months
390K
Growth, 90 days vs prior 90
-53.4%
Conversion, latest week
8.5%
Market size, estimated
$248Ka year
Peak month
February3.3× the quietest month
Top search term
red yarn213K searches a year

02 · Price

A sale here is worth $7.48.

Listings sell for $7.48 on average, from $3.17 to $18.82. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $7.48 that is $6K to $7K a year per listing.

Average price
$7.48under the $15 to $100 sweet spot
Price range
$3.17–$18.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
$6K–$7K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #98 within Knitting & Crochet. It carries 13,749 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#98in Knitting & Crochet
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
13,749per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Red Yarn products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.

$0$37K$74K$112K$149K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

28

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

86%

Top 20: 100%

Open market

0%

  • Red Heart81%
  • KITHED7%
  • S SENSY5%
  • KECHE4%
  • Caron3%

Demand

Red Yarn search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Black Friday '24Holiday '24Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Red Yarn search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • red yarn213K/yr
  • red yarn for crocheting37K/yr
  • burgundy yarn24K/yr
  • maroon yarn16K/yr
  • dark red yarn12K/yr
  • yarn red14K/yr
  • red heart yarn red8K/yr
  • red heart red yarn8K/yr
  • burgundy yarn for crocheting6K/yr
  • red acrylic yarn6K/yr

Reviews and returns

What reviews say buyers love and hate about Red Yarn

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Color”
20%of negative reviews mention “Hard Feel”
1.5%of orders come back
“Not extremely soft”
A buyer, on “Hard Feel”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Red Yarn questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data