Is red yarn profitable to sell on Amazon United States?

The niche generates $248K/yr across 9 tracked products. 90-day search growth is -53.4%. Flapen's verdict: Skip it (33/100).

How competitive is the red yarn niche?

5 brands and 28 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in red yarn?

Top complaints mined from reviews: Hard Feel, Advertised Vs Actual Product, Material Quality. The return rate is 1.5%.

When does demand for red yarn peak?

Demand peaks in Feb–Nov–Dec; the busiest month runs 3.3× the quietest.

What does it cost to enter the red yarn niche?

Listings span $3.17–$18.82; the average listing price is $7.48 (sweet spot $15–$100). The average incumbent carries 13,749 reviews — the moat a new listing must climb.

red yarn

Skip it

Soft demand (-53.4% this quarter) — this niche doesn't clear our bar today.

Returns

Great1.5%

return rate — above 5% kills the launch gate

Conversion

Great8.5%

search→purchase rate — share of searches ending in a sale

Market size

Okay$248K

$248K/yr · 390K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Bad$3.17–$18.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad$7.48

avg listing price — sweet spot $15–$100

Review moat

Bad13,748.67

avg incumbent reviews — the moat a new listing must climb

Competition

Bad86%

top-5 click share — a locked-up shelf

Growth

Bad-53.4%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, red yarn is a $248K/yr Amazon United States market (390K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 33/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

red yarn market data

Units sold / yr: 30K–40K; avg 750–1,000/product
Revenue / yr: $224K–$299K; units × avg price
Conversion rate: 8.5%
Avg BSR: #98
Page quality: 0%
Prime: 100%
Sponsored: 33%
Out of stock: 3.3%
Avg brand age: 50 months
Avg seller age: 110 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

Red Heart81%
KITHED7%
S SENSY5%
KECHE4%
Caron3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -53.4% search growth over the last 90 days.

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 3.3×

Open Trend

Top red yarn search terms

red yarn213K/yr -56.2%7.2% conv.
red yarn for crocheting37K/yr -53.0%4.3% conv.
burgundy yarn24K/yr -37.2%1.9% conv.
maroon yarn16K/yr -28.1%1.4% conv.
dark red yarn12K/yr -47.9%1.3% conv.
yarn red14K/yr -50.4%4.9% conv.
red heart yarn red8K/yr -26.9%5.8% conv.
red heart red yarn8K/yr -36.1%9.2% conv.
burgundy yarn for crocheting6K/yr -44.1%2.4% conv.
red acrylic yarn6K/yr -45.0%3.9% conv.

All search terms

Top red yarn products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Red Heart E300.0319 Super Saver Economy Yarn Cherry Red

Red Heart$3.904.7★41,281 rev

Red Heart Super Saver Cherry Red Yarn - 3 Pack of 198g/7oz - Acrylic - 4 Medium (Worsted) - 364 Yards - Knitting/Crochet

Red Heart$10.544.7★41,281 rev

RED HEART RED HEART Super Saver Jumbo Yarn Burgundy

Red Heart$7.814.7★32,958 rev

Sensy Calinia Yarn %100 Mercerized Giza Cotton Yarn Amigurumi Yarn 134 Yards Gauge 2 Fine (Red)

S SENSY$7.834.4★239 rev

Red Heart Crochet Thread Yarn 300 Yards Victory Red 1 Count (Pack of 1)

Red Heart$3.174.7★2,342 rev

Newest

by launch date

KITHED Cotton Yarn50% Cotton 50% Polyester-10.5oz526yard3 Pack Soft Yarn for Crocheting and Knitting (05 Red)

KITHED$5.53464 rev

1y ago

KITHED Cupro Yarn 3.52oz/100g 218yds/200m #3 DK(Light) Knitting/Crochet for Bags Amigurumi (11 Red)

KITHED$3.9538 rev

1y ago

Sensy Calinia Yarn %100 Mercerized Giza Cotton Yarn Amigurumi Yarn 134 Yards Gauge 2 Fine (Red)

S SENSY$7.83239 rev

2y ago

Keche Baby Cotton 60% Cotton 40% Acrylic Yarn Soft Cotton Yarn for Crochet and Knitting Amigurumi Yarn 1 Skein/Ball 1.76 Oz (50g) / 180 Yrds (165m) - Red

KECHE$5.77992 rev

3y ago

Red Heart Crochet Thread Yarn 300 Yards Victory Red 1 Count (Pack of 1)

Red Heart$3.172,342 rev

4y ago

What buyers say about red yarn

What buyers praise and complain about, mined from review topics.

What buyers love

Color20%

“Color is nice”

Value For Money18%

“Great price”

Quality-Overall10%

“Good quality”

Ease Of Use8%

“Easy to work”

Upholstery/Fabric Quality7%

“It's much more comfortable than working with 100% cotton yarn”

Material Quality6%

“It's what I expected for acrylic yarn”

Soft Feel5%

“Soft and easy to work with”

Gifting Purpose4%

“A gift for granddaughter”

Thickness4%

“Perfect thickness for making knotted hats”

Strength3%

“A good sturdy sock yarn”

What buyers complain about

Hard Feel20%

“Not extremely soft”

Advertised Vs Actual Product13%

“I guess my bad for trusting the rest of their listing”

Material Quality13%

“Expected 100% cotton”

Size-Overall12%

“Much smaller than I thought”

Quality-Overall10%

“Very cheap save your money”

Ease Of Use4%

“Not pleasant to work with”

Color3%

“this yard does bleed it's color”

Weight Heavy3%

“the heavier weight”

Top return reasons

Color34%

Thin15%

Advertised Vs Actual Product13%

Size-Overall12%

Material Quality8%

Thickness4%

Value For Money3%

Display Colors3%

Quality-Overall2%

Stretchability/Expandability/Elasticity1%

Common questions

Is red yarn profitable to sell on Amazon United States?: The niche generates $248K/yr across 9 tracked products. 90-day search growth is -53.4%. Flapen's verdict: Skip it (33/100).
How competitive is the red yarn niche?: 5 brands and 28 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in red yarn?: Top complaints mined from reviews: Hard Feel, Advertised Vs Actual Product, Material Quality. The return rate is 1.5%.
When does demand for red yarn peak?: Demand peaks in Feb–Nov–Dec; the busiest month runs 3.3× the quietest.
What does it cost to enter the red yarn niche?: Listings span $3.17–$18.82; the average listing price is $7.48 (sweet spot $15–$100). The average incumbent carries 13,749 reviews — the moat a new listing must climb.