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Red Velvet Ribbon 1 Inch

Fail

The top 5 products take 100% of clicks, so Red Velvet Ribbon 1 Inch is a Fail.

Flapen Score
19
19 / 100
Ranks 4,627 of 4,656 Arts, Crafts & Sewing niches · −27 vs the category median of 46
Market size
$25K/yr31K searches / yr
90-day growth
-36.4%search demand this quarter
Competition
100%top-5 click share · 5 brands · 6 sellers

Flapen Score

Red Velvet Ribbon 1 Inch against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Red Velvet Ribbon 1 Inch is stronger. Inside it, weaker.

19Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Velvet Ribbon 1 Inch market on Amazon at a glance

Shoppers on Amazon United States searched for Red Velvet Ribbon 1 Inch 31K times last year and spent an estimated $25K. All 5 brands take every click. Flapen scores it 19 out of 100, a Fail.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -36.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-36.4%
Conversion, latest week
7.5%
Market size, estimated
$25Ka year
Top search term
red velvet ribbon 1 inch19K searches a year

02 · Price

A sale here is worth $10.72.

Listings sell for $10.72 on average, from $6.82 to $17.82. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $10.72 that is $1K to $3K a year per listing.

Average price
$10.72under the $15 to $100 sweet spot
Price range
$6.82–$17.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #520 within Trim & Embellishments. It carries 1,742 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
21.1%
Average rank
#520in Trim & Embellishments
Average rating
4.78 starsAmazon United States average 4.42 stars
Average reviews
1,742per listing
Listings tracked
5

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Red Velvet Ribbon 1 Inch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 131%
  • Brand 223%
  • Brand 316%
  • Brand 416%
  • Brand 515%

Demand

Red Velvet Ribbon 1 Inch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '25Spike '26Prime Day '26NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 158.0× · 9 of 12 months tracked

Search terms

Top Red Velvet Ribbon 1 Inch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red velvet ribbon 1 inch19K/yr
  • 1 inch red velvet ribbon5K/yr
  • 1 red velvet ribbon3K/yr
  • one inch red velvet ribbon4K/yr

Reviews and returns

What reviews say buyers love and hate about Red Velvet Ribbon 1 Inch

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Stretchability/Expandability/Elasticity”
4.9%of orders come back
“It isn't very stretchy, which I actually didn't mind at all it helped create a clean, uniform look”
A buyer, on “Stretchability/Expandability/Elasticity”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Red Velvet Ribbon 1 Inch questions

Answered from the same tracked data.