Red Velvet Ribbon

Shoppers searched for this 906K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -41.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $360K a year.

Searches, last 12 months

906K

Growth, 90 days vs prior 90

-41.1%

Conversion, latest week

4.0%

Market size, estimated

$360Ka year

Peak month

November57.5× the quietest month

Top search term

red velvet ribbon441K searches a year

Listings sell for $9.90 on average, from $3.35 to $18.60. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At $9.90 that is $10K to $12K a year per listing.

Average price

$9.90under the $15 to $100 sweet spot

Price range

$3.35–$18.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

1,000–1,250

Revenue per listing a year

$10K–$12K

Returns

4.3%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #1,578 within Trim & Embellishments. It carries 781 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

4.3%

Average rank

#1,578in Trim & Embellishments

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

781per listing

Listings tracked

128

15 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

1Amazon's first-year sales bar

Average brand age

34 months