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Red Velvet Fabric

Fail

Demand is soft, at -31.2% this quarter, so Red Velvet Fabric is a Fail.

Flapen Score
29
29 / 100
Ranks 4,477 of 4,656 Arts, Crafts & Sewing niches · −17 vs the category median of 46
Market size
$67K/yr109K searches / yr
90-day growth
-31.2%search demand this quarter
Competition
78%top-5 click share · 11 brands · 13 sellers

Flapen Score

Red Velvet Fabric against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Red Velvet Fabric is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Velvet Fabric market on Amazon at a glance

Shoppers on Amazon United States searched for Red Velvet Fabric 109K times last year and spent an estimated $67K. The top 5 brands take 89% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -31.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-31.2%
Conversion, latest week
4.7%
Market size, estimated
$67Ka year
Peak month
November6.5× the quietest month
Top search term
red velvet fabric69K searches a year

02 · Price

A sale here is worth $13.19.

Listings sell for $13.19 on average, from $7.01 to $31.42. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $13.19 that is $1K to $3K a year per listing.

Average price
$13.19under the $15 to $100 sweet spot
Price range
$7.01–$31.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
7.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #562 within Fabric. It carries 758 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#562in Fabric
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
758per listing
Listings tracked
15

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Red Velvet Fabric products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

13

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

8%

  • Brand 134%
  • Brand 231%
  • Brand 311%
  • Brand 411%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (5 brands, 8%)

Demand

Red Velvet Fabric search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '24Spike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.5×

Search terms

Top Red Velvet Fabric search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red velvet fabric69K/yr
  • red velvet fabric by the yard12K/yr
  • red velvet cloth4K/yr
  • red velvet material4K/yr
  • velvet red fabric3K/yr
  • tela de terciopelo rojo8K/yr
  • tela terciopelo rojo4K/yr
  • tela roja de terciopelo4K/yr

Reviews and returns

What reviews say buyers love and hate about Red Velvet Fabric

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Color”
28%of negative reviews mention “Thickness”
7.3%of orders come back
“Thin”
A buyer, on “Thickness”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Red Velvet Fabric questions

Answered from the same tracked data.