Red String
FailShoppers spend an estimated $62K a year here, so Red String is a Fail.
- Flapen Score
- 43 / 100Ranks 2,976 of 4,656 Arts, Crafts & Sewing niches · −3 vs the category median of 4643
- Market size
- $62K/yr94K searches / yr
- 90-day growth
- +0.0%search demand this quarter
- Competition
- 59%top-5 click share · 17 brands · 35 sellers
Flapen Score
Red String against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Red String is stronger. Inside it, weaker.
Market
The Red String market on Amazon at a glance
Shoppers on Amazon United States searched for Red String 94K times last year and spent an estimated $62K. The top 5 brands take 64% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 8.9% of those searches ended in a purchase.
Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.
- Searches, last 12 months
- 94K
- Growth, 90 days vs prior 90
- +0.0%
- Conversion, latest week
- 8.9%
- Market size, estimated
- $62Ka year
- Peak month
- February2.3× the quietest month
- Top search term
- red string91K searches a year
02 · Price
A sale here is worth $7.44.
Listings sell for $7.44 on average, from $3.21 to $20.61. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $7.44 that is $2K to $4K a year per listing.
- Average price
- $7.44under the $15 to $100 sweet spot
- Price range
- $3.21–$20.61
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$4K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #134 within Beading Supplies. It carries 3,189 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 5.0%
- Average rank
- #134in Beading Supplies
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 3,189per listing
- Listings tracked
- 21
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Red String products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
(109 Yards/1.5mm/35 Colors Optional) Macrame Cord Craft Macram Cotton Baker Twine Craft Making Knitting Cord Rope DIY Wedding Decor Supply Christmas Wrapping String Rope (Red&1.5mm)
- Price
- $5.33
- Rating
- 4.6/5
- Reviews
- 3,420
- Age
- 7y ago

KINGLAKE Red Cotton Twine String - 2mm Cotton Bakers Twine 164 Feet Red String Holiday String for Gift Wrapping Crafts Baking Holiday Decoration Mothers Day Christmas
- Price
- $4.94
- Rating
- 4.6/5
- Reviews
- 106
- Age
- 5mo ago

TONIFUL 0.8mm x 70 Yards Red Nylon Cord Satin String for Bracelet Jewelry Making Rattail Macrame Trim Cord Necklace Bulk Beading Thread Kumihimo Chinese Knot Craft
- Price
- $6.83
- Rating
- 4.6/5
- Reviews
- 635
- Age
- 3y ago

Vivifying Red Twine 656 Feet 2mm Christmas Twine String for Gift Wrapping Crafts Packing and Decoration
- Price
- $7.64
- Rating
- 4.6/5
- Reviews
- 6,032
- Age
- 8y ago

12 Skeins Embroidery Floss Red Color Friendship Bracelet String Cross Stitch Embroidery Thread Floss Bracelet Making Yarn Craft FlossRed
- Price
- $4.02
- Rating
- 4.7/5
- Reviews
- 1,389
- Age
- 2y ago
Trending
estimated 90-day click momentum
500 Yards Red Curling Ribbon Balloon String Ribbon 1/5 Inch
- Price
- $5.69
- Rating
- 4.6/5
- Reviews
- 275
- Age
- 10mo ago

jijAcraft 328Ft Red Cotton String - 2MM Christmas String Cooking Bakers Twine Heavy Duty Packing Twine New Year Craft Strings for Gift Wrapping Macrame Decor
- Price
- $4.93
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 5mo ago

G2PLUS Red Cotton String 2mm 164Ft Cotton Twine for Gift Wrapping
- Price
- $5.79
- Rating
- 4.7/5
- Reviews
- 32
- Age
- 5mo ago

Red Heart Super Saver Yarn for Crocheting & Knitting Cherry Red Single
- Price
- $3.92
- Rating
- 4.7/5
- Reviews
- 36,625
- Age
- 18y ago

KINGLAKE Red Jute Twine String - 2mm Red Twine String for Crafts 328 Feet 3 Ply Jute Rope for Gift Wrapping Christmas Packing Arts Decoration Wedding Gardening
- Price
- $4.97
- Rating
- 4.4/5
- Reviews
- 66
- Age
- 5mo ago
Newest
by launch date
jijAcraft 328Ft Red Cotton String - 2MM Christmas String Cooking Bakers Twine Heavy Duty Packing Twine New Year Craft Strings for Gift Wrapping Macrame Decor
- Price
- $4.93
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 5mo ago

KINGLAKE Red Jute Twine String - 2mm Red Twine String for Crafts 328 Feet 3 Ply Jute Rope for Gift Wrapping Christmas Packing Arts Decoration Wedding Gardening
- Price
- $4.97
- Rating
- 4.4/5
- Reviews
- 66
- Age
- 5mo ago

G2PLUS Red Cotton String 2mm 164Ft Cotton Twine for Gift Wrapping
- Price
- $5.79
- Rating
- 4.7/5
- Reviews
- 32
- Age
- 5mo ago

KINGLAKE Red Cotton Twine String - 2mm Cotton Bakers Twine 164 Feet Red String Holiday String for Gift Wrapping Crafts Baking Holiday Decoration Mothers Day Christmas
- Price
- $4.94
- Rating
- 4.6/5
- Reviews
- 106
- Age
- 5mo ago

500 Yards Red Curling Ribbon Balloon String Ribbon 1/5 Inch
- Price
- $5.69
- Rating
- 4.6/5
- Reviews
- 275
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
35
Est. top-5 brand share
64%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 99%
Open market
29%
- FLIPPED22%
- KINGLAKE14%
- TONIFUL10%
- Leecogo10%
- Vivifying8%
- Red Heart7%
Demand
Red String search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.3×
Reviews and returns
What reviews say buyers love and hate about Red String
We read the reviews and the return reasons for every product selling here.
“Very bad quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red String questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









