red string
Skip itSoft demand (-23.3% this quarter) — this niche doesn't clear our bar today.
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Okay1,627.78avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Price range
Okay$3.22–$20.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.71avg listing price — sweet spot $15–$100
Market size
Bad$58K$58K/yr · 93K searches
Growth
Bad-23.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, red string is a $58K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 39/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
red string market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $62K–$77K
- units × avg price
- Conversion rate
- 8.1%
- Avg BSR
- #129
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 4.1%
- Avg brand age
- 41 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
19
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
27%
- FLIPPED21%
- KINGLAKE15%
- TONIFUL11%
- Leecogo9%
- Newkita9%
- Red Heart8%
Demand & seasonality
Weekly Amazon search volume, last 109 weeks — -23.3% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.3×
Top red string products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
(109 Yards/1.5mm/35 Colors Optional) Macrame Cord Craft Macram Cotton Baker Twine Craft Making Knitting Cord Rope DIY Wedding Decor Supply Christmas Wrapping String Rope (Red&1.5mm)
FLIPPED$5.404.6★3,426 rev
KINGLAKE Red Cotton Twine String - 2mm Cotton Bakers Twine 164 Feet Red String Holiday String for Gift Wrapping Crafts Baking Holiday Decoration Mothers Day Christmas
KINGLAKE$4.944.6★103 rev
TONIFUL 0.8mm x 70 Yards Red Nylon Cord Satin String for Bracelet Jewelry Making Rattail Macrame Trim Cord Necklace Bulk Beading Thread Kumihimo Chinese Knot Craft
TONIFUL$6.894.6★608 rev
12 Skeins Embroidery Floss Red Color Friendship Bracelet String Cross Stitch Embroidery Thread Floss Bracelet Making Yarn Craft FlossRed
Newkita$4.034.7★1,342 rev
Red Heart Crochet Thread Yarn 300 Yards Victory Red 1 Count (Pack of 1)
Red Heart$3.224.7★2,362 rev
Newest
by launch date
KINGLAKE Red Jute Twine String - 2mm Red Twine String for Crafts 328 Feet 3 Ply Jute Rope for Gift Wrapping Christmas Packing Arts Decoration Wedding Gardening
KINGLAKE$5.0154 rev
G2PLUS Red Jute Twine - 2mm 328ft Red Jute Twine String Twisted String for Gift Wrapping DIY Arts and Crafts Home Gardening Wedding Christmas Decorations
G2PLUS$5.3043 rev
G2PLUS Red Cotton String: 2mm 164Ft Crafts Cotton Twine for Gift Wrapping DIY Crafts Small Business Packaging Party Favor Christmas Holiday Decorations Mothers Day
G2PLUS$5.7628 rev
KINGLAKE Red Cotton Twine String - 2mm Cotton Bakers Twine 164 Feet Red String Holiday String for Gift Wrapping Crafts Baking Holiday Decoration Mothers Day Christmas
KINGLAKE$4.94103 rev
The Original Kabbalah Red String Handmade and Blessed in The Holy Land 100% Wool Strand 60 Long for up to 7 Evil Eye Bracelets -incl. Prayer Instructions & SOA
SANCTRA$20.63153 rev
Trending
90-day click momentumG2PLUS Red Cotton String: 2mm 164Ft Crafts Cotton Twine for Gift Wrapping DIY Crafts Small Business Packaging Party Favor Christmas Holiday Decorations Mothers Day
G2PLUS$5.764.8★
G2PLUS Red Jute Twine - 2mm 328ft Red Jute Twine String Twisted String for Gift Wrapping DIY Arts and Crafts Home Gardening Wedding Christmas Decorations
G2PLUS$5.304.9★
KINGLAKE Red Jute Twine String - 2mm Red Twine String for Crafts 328 Feet 3 Ply Jute Rope for Gift Wrapping Christmas Packing Arts Decoration Wedding Gardening
KINGLAKE$5.014.6★
Red Heart Crochet Thread Yarn 300 Yards Victory Red 1 Count (Pack of 1)
Red Heart$3.224.7★
Colored Jute Twine 328 Feet Durable Natural Jute Rope String Perfect for Arts Crafts Mason Jars Knife Handle Wrapping Wedding Decorations Home Gardening Durable Packing String for Gifts Presents Red
Leecogo$6.614.6★
What buyers say about red string
What buyers praise and complain about, mined from review topics.What buyers love
“Great color”
“Beautiful quality cord”
“good for its uses”
“thickness is all perfect”
“Just what I needed”
“appears to be very strong”
“Good value”
“durable”
“sturdy for crafting projects”
“looks beautiful in finished pieces”
What buyers complain about
“Very bad quality”
“Again it came undone”
“Doesnt hold”
“It was too soft”
“There is no stretch or give to it”
“Thin,”
Top return reasons
Common questions
- Is red string profitable to sell on Amazon United States?
- The niche generates $58K/yr across 18 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -23.3%. Flapen's verdict: Skip it (39/100).
- How competitive is the red string niche?
- 14 brands and 19 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in red string?
- Top complaints mined from reviews: Quality-Overall, Durability, Strength. The return rate is 2.1%.
- When does demand for red string peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the red string niche?
- Listings span $3.22–$20.63; the average listing price is $7.71 (sweet spot $15–$100). The average incumbent carries 1,628 reviews — the moat a new listing must climb.