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Red Ribbon Wired

Fail

Shoppers spend an estimated $13K a year here, so Red Ribbon Wired is a Fail.

Flapen Score
38
38 / 100
Ranks 3,823 of 4,656 Arts, Crafts & Sewing niches · −8 vs the category median of 46
Market size
$13K/yr23K searches / yr
90-day growth
+19.3%search demand this quarter
Competition
60%top-5 click share · 13 brands · 15 sellers

Flapen Score

Red Ribbon Wired against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Red Ribbon Wired is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Ribbon Wired market on Amazon at a glance

Shoppers on Amazon United States searched for Red Ribbon Wired 23K times last year and spent an estimated $13K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
+19.3%
Conversion, latest week
5.5%
Market size, estimated
$13Ka year
Peak month
December22.0× the quietest month
Top search term
red wired ribbon 2.5 inch11K searches a year

02 · Price

A sale here is worth $10.68.

Listings sell for $10.68 on average, from $6.92 to $16.87. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $10.68 that is $0 to $1K a year per listing.

Average price
$10.68under the $15 to $100 sweet spot
Price range
$6.92–$16.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #738 within Trim & Embellishments. It carries 561 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
7.2%
Average rank
#738in Trim & Embellishments
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
561per listing
Listings tracked
19

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Red Ribbon Wired products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

15

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

23%

  • Brand 140%
  • Brand 211%
  • Brand 310%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Red Ribbon Wired search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 22.0×

Reviews and returns

What reviews say buyers love and hate about Red Ribbon Wired

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Color”
25%of negative reviews mention “Size-Overall”
3.8%of orders come back
“Very small amount of ribbon”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Red Ribbon Wired questions

Answered from the same tracked data.