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Red Paper Roll

Fail

Demand is soft, at -41.1% this quarter, so Red Paper Roll is a Fail.

Flapen Score
45
45 / 100
Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 46
Market size
$108K/yr36K searches / yr
90-day growth
-41.1%search demand this quarter
Competition
55%top-5 click share · 11 brands · 51 sellers

Flapen Score

Red Paper Roll against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Red Paper Roll is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Paper Roll market on Amazon at a glance

Shoppers on Amazon United States searched for Red Paper Roll 36K times last year and spent an estimated $108K. The top 5 brands take 91% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 12.5% of those searches ended in a purchase.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.5% of those searches ended in a purchase. Searches in the last 90 days moved -41.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $108K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
-41.1%
Conversion, latest week
12.5%
Market size, estimated
$108Ka year
Peak month
December8.1× the quietest month
Top search term
red paper roll10K searches a year

02 · Price

A sale here is worth $24.28.

Listings sell for $24.28 on average, from $7.20 to $114.27. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $24.28 that is $2K to $6K a year per listing.

Average price
$24.28inside the $15 to $100 sweet spot
Price range
$7.20–$114.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #102 within Paper & Paper Crafts. It carries 7,281 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
96%
Out of stock, average day
13.2%
Average rank
#102in Paper & Paper Crafts
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
7,281per listing
Listings tracked
25

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Red Paper Roll products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 flat

Sellers

51

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

6%

  • Brand 135%
  • Brand 227%
  • Brand 317%
  • Brand 410%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (5 brands, 6%)

Demand

Red Paper Roll search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 8.1×

Search terms

Top Red Paper Roll search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red paper roll10K/yr
  • red butcher paper7K/yr
  • red butcher paper roll5K/yr
  • red craft paper roll6K/yr
  • red kraft paper4K/yr
  • red kraft wrapping paper3K/yr

Reviews and returns

What reviews say buyers love and hate about Red Paper Roll

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Thickness”
1.4%of orders come back
“the paper feels thicker”
A buyer, on “Thickness”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Red Paper Roll questions

Answered from the same tracked data.