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Red Paper

Fail

Demand is soft, at -53.3% this quarter, so Red Paper is a Fail.

Flapen Score
43
43 / 100
Ranks 2,976 of 4,656 Arts, Crafts & Sewing niches · −3 vs the category median of 46
Market size
$396K/yr226K searches / yr
90-day growth
-53.3%search demand this quarter
Competition
69%top-5 click share · 11 brands · 69 sellers

Flapen Score

Red Paper against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Red Paper is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Red Paper 226K times last year and spent an estimated $396K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Feb. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 17.3% of those searches ended in a purchase.

Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.3% of those searches ended in a purchase. Searches in the last 90 days moved -53.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $396K a year.

Searches, last 12 months
226K
Growth, 90 days vs prior 90
-53.3%
Conversion, latest week
17.3%
Market size, estimated
$396Ka year
Peak month
February2.8× the quietest month
Top search term
red paper87K searches a year

02 · Price

A sale here is worth $10.15.

Listings sell for $10.15 on average, from $3.73 to $18.31. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At $10.15 that is $30K to $41K a year per listing.

Average price
$10.15under the $15 to $100 sweet spot
Price range
$3.73–$18.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
$30K–$41K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Paper & Paper Crafts. It carries 1,178 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#41in Paper & Paper Crafts
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
1,178per listing
Listings tracked
15

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Red Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

69

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

15%

  • Brand 154%
  • Brand 29%
  • Brand 38%
  • Brand 45%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (5 brands, 15%)

Demand

Red Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.8×

Search terms

Top Red Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red paper87K/yr
  • red construction paper88K/yr
  • construction paper red14K/yr
  • red construction paper 8.5 x 1111K/yr
  • red construction paper 9x129K/yr
  • red craft paper11K/yr
  • red colored paper3K/yr
  • red construction paper2K/yr

Reviews and returns

What reviews say buyers love and hate about Red Paper

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Paper Quality”
60%of negative reviews mention “Color”
0.8%of orders come back
“Not a True Red”
A buyer, on “Color”60% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Red Paper questions

Answered from the same tracked data.