Red Paper
FailDemand is soft, at -53.3% this quarter, so Red Paper is a Fail.
- Flapen Score
- 43 / 100Ranks 2,976 of 4,656 Arts, Crafts & Sewing niches · −3 vs the category median of 4643
- Market size
- $396K/yr226K searches / yr
- 90-day growth
- -53.3%search demand this quarter
- Competition
- 69%top-5 click share · 11 brands · 69 sellers
Flapen Score
Red Paper against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Red Paper is stronger. Inside it, weaker.
Market
The Red Paper market on Amazon at a glance
Shoppers on Amazon United States searched for Red Paper 226K times last year and spent an estimated $396K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Feb. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 17.3% of those searches ended in a purchase.
Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.3% of those searches ended in a purchase. Searches in the last 90 days moved -53.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $396K a year.
- Searches, last 12 months
- 226K
- Growth, 90 days vs prior 90
- -53.3%
- Conversion, latest week
- 17.3%
- Market size, estimated
- $396Ka year
- Peak month
- February2.8× the quietest month
- Top search term
- red paper87K searches a year
02 · Price
A sale here is worth $10.15.
Listings sell for $10.15 on average, from $3.73 to $18.31. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At $10.15 that is $30K to $41K a year per listing.
- Average price
- $10.15under the $15 to $100 sweet spot
- Price range
- $3.73–$18.31
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $30K–$41K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Paper & Paper Crafts. It carries 1,178 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #41in Paper & Paper Crafts
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 1,178per listing
- Listings tracked
- 15
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Red Paper products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
69
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
15%
- Brand 154%
- Brand 29%
- Brand 38%
- Brand 45%
- Brand 55%
- Brand 65%
- Open — no brand owns it (5 brands, 15%)
Demand
Red Paper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.8×
Search terms
Top Red Paper search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- red paper87K/yr
- red construction paper88K/yr
- construction paper red14K/yr
- red construction paper 8.5 x 1111K/yr
- red construction paper 9x129K/yr
- red craft paper11K/yr
- red colored paper3K/yr
- red construction paper2K/yr
Reviews and returns
What reviews say buyers love and hate about Red Paper
We read the reviews and the return reasons for every product selling here.
“Not a True Red”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red Paper questions
Answered from the same tracked data.









