Red Paper
FailDemand is soft, at -53.3% this quarter, so Red Paper is a Fail.
- Flapen Score
- 43 / 100Ranks 2,976 of 4,656 Arts, Crafts & Sewing niches · −3 vs the category median of 4643
- Market size
- $396K/yr226K searches / yr
- 90-day growth
- -53.3%search demand this quarter
- Competition
- 69%top-5 click share · 11 brands · 69 sellers
Flapen Score
Red Paper against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Red Paper is stronger. Inside it, weaker.
Market
The Red Paper market on Amazon at a glance
Shoppers on Amazon United States searched for Red Paper 226K times last year and spent an estimated $396K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Feb. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 17.3% of those searches ended in a purchase.
Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.3% of those searches ended in a purchase. Searches in the last 90 days moved -53.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $396K a year.
- Searches, last 12 months
- 226K
- Growth, 90 days vs prior 90
- -53.3%
- Conversion, latest week
- 17.3%
- Market size, estimated
- $396Ka year
- Peak month
- February2.8× the quietest month
- Top search term
- red paper87K searches a year
02 · Price
A sale here is worth $10.15.
Listings sell for $10.15 on average, from $3.73 to $18.31. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At $10.15 that is $30K to $41K a year per listing.
- Average price
- $10.15under the $15 to $100 sweet spot
- Price range
- $3.73–$18.31
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $30K–$41K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Paper & Paper Crafts. It carries 1,178 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #41in Paper & Paper Crafts
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 1,178per listing
- Listings tracked
- 15
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Red Paper products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Prang (Formerly SunWorks) Construction Paper Holiday Red 9 x 12 50 Sheets
- Price
- $3.73
- Rating
- 4.7/5
- Reviews
- 5,462
- Age
- 17y ago

Prang (Formerly SunWorks) Construction Paper Holiday Red 9 x 12 100 Sheets
- Price
- $5.88
- Rating
- 4.7/5
- Reviews
- 5,912
- Age
- 17y ago

Tru-Ray Heavyweight Construction Paper Holiday Red 9 x 12 50 Sheets
- Price
- $5.12
- Rating
- 4.8/5
- Reviews
- 160
- Age
- 17y ago

Astrobrights Mega Collection Colored Paper Ultra Red 625 Sheets 24 lb/89 gsm 8.5 x 11 - MORE SHEETS! (91692)
- Price
- $18.31
- Rating
- 4.8/5
- Reviews
- 762
- Age
- 6y ago

Astrobrights Color Paper 8.5 x 11 24 lb/89 gsm Re-Entry Red 500 Sheets (21558)
- Price
- $15.44
- Rating
- 4.8/5
- Reviews
- 649
- Age
- 20y ago
Trending
estimated 90-day click momentum
Amazon Basics 30% Recycled Color Copy Paper 8.5 x 11 20lb Pastel Pink 500 Sheets
- Price
- $10.80
- Rating
- 4.7/5
- Reviews
- 299
- Age
- 9mo ago

Luozong Red Paper 8.5 x 11 Printer Paper Red Copy Paper Letter Size Lightweight Colorful Construction Paper for Arts Crafts DIY Origami School Office Supplies
- Price
- $9.73
- Rating
- 4.8/5
- Reviews
- 78
- Age
- 6mo ago

Prang (Formerly SunWorks) Construction Paper Holiday Red 9 x 12 50 Sheets
- Price
- $3.73
- Rating
- 4.7/5
- Reviews
- 5,462
- Age
- 17y ago

Prang (Formerly SunWorks) Construction Paper Red 9 x 12 100 Sheets
- Price
- $5.70
- Rating
- 4.6/5
- Reviews
- 290
- Age
- 20y ago

50 Pack Red Cardstock 8.5 x 11 65lb Printer Paper Goefun Red Card Stock Paper for Christmas Invitations Cards Making and Craft
- Price
- $13.90
- Rating
- 4.8/5
- Reviews
- 591
- Age
- 2y ago
Newest
by launch date
Luozong Red Paper 8.5 x 11 Printer Paper Red Copy Paper Letter Size Lightweight Colorful Construction Paper for Arts Crafts DIY Origami School Office Supplies
- Price
- $9.73
- Rating
- 4.8/5
- Reviews
- 78
- Age
- 6mo ago

Amazon Basics 30% Recycled Color Copy Paper 8.5 x 11 20lb Pastel Pink 500 Sheets
- Price
- $10.80
- Rating
- 4.7/5
- Reviews
- 299
- Age
- 9mo ago

Cardstock 8.5 X 11 40 Sheets Christmas Red Card Stock 75lb/ 200gsm Copy Paper Cardstock Printer Paper for Art Drawing Invitations DIY Cards Craft Construction School & Office Supplie
- Price
- $7.05
- Rating
- 4.7/5
- Reviews
- 539
- Age
- 10mo ago

Cardstock 8.5 x 11 Cardstock Paper 85 lb/230 gsm Red Card Stock for Printer Drawing Gift tags Invitations Cards etc (Red 30 Sheets)
- Price
- $5.96
- Rating
- 4.7/5
- Reviews
- 814
- Age
- 1y ago

Hygloss Red Colored Paper - 24 lb 89 GSM Fade-Resistant Acid-Free 8.5x11-Inch Letter Size Color Copy Paper 90 Sheets
- Price
- $10.85
- Rating
- 4.7/5
- Reviews
- 623
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
69
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
15%
- Prang54%
- Astrobrights9%
- Tru-Ray8%
- Goefun5%
- Neenah5%
- FLIPPED5%
- Open — no brand owns it (5 brands, 15%)
Demand
Red Paper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.8×
Search terms
Top Red Paper search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- red paper87K/yr
- red construction paper88K/yr
- construction paper red14K/yr
- red construction paper 8.5 x 1111K/yr
- red construction paper 9x129K/yr
- red craft paper11K/yr
- red colored paper3K/yr
- red construction paper2K/yr
Reviews and returns
What reviews say buyers love and hate about Red Paper
We read the reviews and the return reasons for every product selling here.
“Not a True Red”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red Paper questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









