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Red Grosgrain Ribbon

Fail

Prices span $3.31–$14.22, mostly outside the sweet spot, so Red Grosgrain Ribbon is a Fail.

Flapen Score
41
41 / 100
Ranks 3,360 of 4,656 Arts, Crafts & Sewing niches · −5 vs the category median of 46
Market size
$18K/yr16K searches / yr
90-day growth
+41.7%search demand this quarter
Competition
54%top-5 click share · 11 brands · 14 sellers

Flapen Score

Red Grosgrain Ribbon against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Red Grosgrain Ribbon is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Grosgrain Ribbon market on Amazon at a glance

Shoppers on Amazon United States searched for Red Grosgrain Ribbon 16K times last year and spent an estimated $18K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 11.9% of those searches ended in a purchase.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved +41.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
+41.7%
Conversion, latest week
11.9%
Market size, estimated
$18Ka year
Peak month
December6.5× the quietest month
Top search term
red grosgrain ribbon12K searches a year

02 · Price

A sale here is worth $8.92.

Listings sell for $8.92 on average, from $3.31 to $14.22. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $8.92 that is $892 to $2K a year per listing.

Average price
$8.92under the $15 to $100 sweet spot
Price range
$3.31–$14.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$892–$2K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #462 within Trim & Embellishments. It carries 1,005 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#462in Trim & Embellishments
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
1,005per listing
Listings tracked
20

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Red Grosgrain Ribbon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 flat

Sellers

14

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

9%

  • Brand 140%
  • Brand 218%
  • Brand 317%
  • Brand 47%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (5 brands, 9%)

Demand

Red Grosgrain Ribbon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Black Friday '24Holiday '24Spike '25Holiday '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.5×

Reviews and returns

What reviews say buyers love and hate about Red Grosgrain Ribbon

We read the reviews and the return reasons for every product selling here.

63%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Ease Of Cleaning”
3.2%of orders come back
“like it had gotten dirty”
A buyer, on “Ease Of Cleaning”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Red Grosgrain Ribbon questions

Answered from the same tracked data.