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Red Glitter

Fail

Prices span $5.76–$12.51, mostly outside the sweet spot, so Red Glitter is a Fail.

Flapen Score
31
31 / 100
Ranks 4,411 of 4,656 Arts, Crafts & Sewing niches · −15 vs the category median of 46
Market size
$81K/yr136K searches / yr
90-day growth
-12.2%search demand this quarter
Competition
68%top-5 click share · 10 brands · 11 sellers

Flapen Score

Red Glitter against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Red Glitter is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Glitter market on Amazon at a glance

Shoppers on Amazon United States searched for Red Glitter 136K times last year and spent an estimated $81K. The top 5 brands take 92% of clicks. Demand peaks in Feb–Oct–Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-12.2%
Conversion, latest week
7.6%
Market size, estimated
$81Ka year
Peak month
December3.2× the quietest month
Top search term
red glitter119K searches a year

02 · Price

A sale here is worth $7.76.

Listings sell for $7.76 on average, from $5.76 to $12.51. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $7.76 that is $6K to $8K a year per listing.

Average price
$7.76under the $15 to $100 sweet spot
Price range
$5.76–$12.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
$6K–$8K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Glitter. It carries 2,173 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#22in Glitter
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
2,173per listing
Listings tracked
18

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Red Glitter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

11

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

6%

  • Brand 171%
  • Brand 28%
  • Brand 35%
  • Brand 45%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (4 brands, 6%)

Demand

Red Glitter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Red Glitter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red glitter119K/yr
  • glitter red7K/yr
  • red fine glitter6K/yr
  • fine red glitter4K/yr

Reviews and returns

What reviews say buyers love and hate about Red Glitter

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Color”
33%of negative reviews mention “Color”
2.7%of orders come back
“did not match in color”
A buyer, on “Color”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Red Glitter questions

Answered from the same tracked data.