Is red felt profitable to sell on Amazon United States?

The niche generates $140K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -36.3%. Flapen's verdict: Skip it (39/100).

How competitive is the red felt niche?

17 brands and 19 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in red felt?

Top complaints mined from reviews: Size-Overall, Thickness, Color. The return rate is 3.9%.

When does demand for red felt peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 6.1× the quietest.

What does it cost to enter the red felt niche?

Listings span $3.94–$17.74; the average listing price is $8.19 (sweet spot $15–$100). The average incumbent carries 912 reviews — the moat a new listing must climb.

red felt

Skip it

Soft demand (-36.3% this quarter) — this niche doesn't clear our bar today.

Conversion

Incredible12.1%

search→purchase rate — share of searches ending in a sale

Review moat

Good911.65

avg incumbent reviews — the moat a new listing must climb

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Returns

Okay3.9%

return rate — above 5% kills the launch gate

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$140K

$140K/yr · 142K searches

Avg price

Bad$8.19

avg listing price — sweet spot $15–$100

Price range

Bad$3.94–$17.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-36.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, red felt is a $140K/yr Amazon United States market (142K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

red felt market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $123K–$164K; units × avg price
Conversion rate: 12.1%
Avg BSR: #227
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 0.0%
Avg brand age: 42 months
Avg seller age: 191 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 flat

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

25%

HaoFeiJH25%
FANOMMI19%
Jtnohx14%
XSEINO9%
CHENGZHG5%
BOUBONI4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -36.3% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.1×

Open Trend

Top red felt search terms

red felt82K/yr -25.9%11.5% conv.
red felt fabric33K/yr -46.8%9.5% conv.
red felt sheets17K/yr -56.2%11.0% conv.
felt sheets red4K/yr -44.5%6.7% conv.
felt red5K/yr -47.7%8.9% conv.

All search terms

Top red felt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HaoFeiJH Red Felt Fabric Sheets - 6PCS Felt Squares - 8x12 1 Colors Soft Felt Squares 1.5mm for Sewing Patchwork Decoration Embroidering Book DIY Craft

HaoFeiJH$4.934.7★1,003 rev

Red Felt Fabric 36 X 36(1 Square Yard) 1.6mm Thick Soft and Durable Flexible Craft Felt by The Yard for Sewing DIY Art Craft Project Decorations

FANOMMI$8.834.4★976 rev

Jtnohx Soft Felt Sheets Color Felt Fabric for Sewing 7 Pcs 1mm 8x12 Fabric Square for Craft DIY and Embroidery Projects (Red)

Jtnohx$4.954.6★79 rev

XSEINO Red Large Felt Fabric 72 X 36 (2 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Red Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts

XSEINO$12.884.6★203 rev

Jtnohx Felt for Crafts 16 Pcs Felt Fabric 711.3 Stiff Felt Sheets Craft Felt Square for Sewing (Red)

Jtnohx$5.894.6★617 rev

Newest

by launch date

MITINU Red Felt Fabric Sheet 72 X 36 1.4mm Thick Large Soft Durable Flexible Craft Felt by The Yard Nonwoven Fabric for DIY Sewing Arts and Crafts Decoration Projects

MITINU$12.9818 rev

4mo ago

XSEINO Red Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Red Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts

XSEINO$8.86102 rev

5mo ago

JOSNAAN 8x12 Red Felt Fabric Sheets - 3PCS Felt Squares -1 Colors Soft Felt Squares 1.5mm Thick for Sewing Patchwork Decoration Embroidering Book DIY Craft

JOSNAAN$3.9613 rev

7mo ago

XSEINO Red Large Felt Fabric 72 X 36 (2 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Red Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts

XSEINO$12.88203 rev

9mo ago

Red Soft Felt Fabric Sheet 18 x 36 1.6mm Thick - Premium Craft Felt for Sewing DIY Projects Embroidery Decoration - Durable & Fade Resistant

Grainear$6.95342 rev

1y ago

What buyers say about red felt

What buyers praise and complain about, mined from review topics.

What buyers love

Color23%

“Colors were vibrant”

Quality-Overall13%

“Its well made”

Soft Feel9%

“Soft felt”

Material Quality8%

“The material has a nice balance between softness and structure, so it is flexible enough to work with easily”

Advertised Vs Actual Product7%

“As described”

Upholstery/Fabric Quality5%

“Perfect Fabric for Kids Performances”

Size-Overall5%

“The size is really useful because you can cover larger surfaces or cut multiple smaller pieces without running out immediately”

Ease Of Use4%

“Easy to use”

Design-Overall4%

“Perfect for projects”

Value For Money4%

“Price tag was very attractive”

What buyers complain about

Size-Overall32%

“So small”

Thickness11%

“It is more dense than thick”

Color9%

“Not red”

Quality-Overall7%

“very cheap quality”

Advertised Vs Actual Product4%

“I wouldn't care if the photos made that known”

Ease Of Use3%

“Stiff and not easy to use”

Weight Light3%

“Very light weight and too nappy”

Value For Money2%

“I feel like it can be cheaper”

Hard Feel2%

“is tough to hand sew”

Adhesion/Stickiness1%

“Adhesive is not very sticky or strong at all”

Top return reasons

Size-Overall70%

Material Quality16%

Advertised Vs Actual Product3%

Value For Money3%

Color3%

Thin2%

Thickness1%

Defective Material/Parts1%

Quality-Overall1%

Display Colors0%

Common questions

Is red felt profitable to sell on Amazon United States?: The niche generates $140K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -36.3%. Flapen's verdict: Skip it (39/100).
How competitive is the red felt niche?: 17 brands and 19 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in red felt?: Top complaints mined from reviews: Size-Overall, Thickness, Color. The return rate is 3.9%.
When does demand for red felt peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 6.1× the quietest.
What does it cost to enter the red felt niche?: Listings span $3.94–$17.74; the average listing price is $8.19 (sweet spot $15–$100). The average incumbent carries 912 reviews — the moat a new listing must climb.