Red Felt
FailDemand is soft, at -36.3% this quarter, so Red Felt is a Fail.
- Flapen Score
- 39 / 100Ranks 3,666 of 4,656 Arts, Crafts & Sewing niches · −7 vs the category median of 4639
- Market size
- $140K/yr142K searches / yr
- 90-day growth
- -36.3%search demand this quarter
- Competition
- 63%top-5 click share · 17 brands · 19 sellers
Flapen Score
Red Felt against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Red Felt is stronger. Inside it, weaker.
Market
The Red Felt market on Amazon at a glance
Shoppers on Amazon United States searched for Red Felt 142K times last year and spent an estimated $140K. The top 5 brands take 71% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 12.1% of those searches ended in a purchase.
Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved -36.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $140K a year.
- Searches, last 12 months
- 142K
- Growth, 90 days vs prior 90
- -36.3%
- Conversion, latest week
- 12.1%
- Market size, estimated
- $140Ka year
- Peak month
- October6.1× the quietest month
- Top search term
- red felt82K searches a year
02 · Price
A sale here is worth $8.19.
Listings sell for $8.19 on average, from $3.94 to $17.74. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $8.19 that is $4K to $6K a year per listing.
- Average price
- $8.19under the $15 to $100 sweet spot
- Price range
- $3.94–$17.74
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $4K–$6K
- Returns
- 3.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #227 within Fabric. It carries 912 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #227in Fabric
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 912per listing
- Listings tracked
- 20
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Red Felt products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
HaoFeiJH Red Felt Fabric Sheets - 6PCS Felt Squares - 8x12 1 Colors Soft Felt Squares 1.5mm for Sewing Patchwork Decoration Embroidering Book DIY Craft
- Price
- $4.93
- Rating
- 4.7/5
- Reviews
- 1,003
- Age
- 2y ago

Red Felt Fabric 36 X 36(1 Square Yard) 1.6mm Thick Soft and Durable Flexible Craft Felt by The Yard for Sewing DIY Art Craft Project Decorations
- Price
- $8.83
- Rating
- 4.4/5
- Reviews
- 976
- Age
- 2y ago

Jtnohx Soft Felt Sheets Color Felt Fabric for Sewing 7 Pcs 1mm 8x12 Fabric Square for Craft DIY and Embroidery Projects (Red)
- Price
- $4.95
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 1y ago

XSEINO Red Large Felt Fabric 72 X 36 (2 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Red Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
- Price
- $12.88
- Rating
- 4.6/5
- Reviews
- 203
- Age
- 9mo ago

Jtnohx Felt for Crafts 16 Pcs Felt Fabric 711.3 Stiff Felt Sheets Craft Felt Square for Sewing (Red)
- Price
- $5.89
- Rating
- 4.6/5
- Reviews
- 617
- Age
- 2y ago
Trending
estimated 90-day click momentum
MITINU Red Felt Fabric Sheet 72 X 36 1.4mm Thick Large Soft Durable Flexible Craft Felt by The Yard Nonwoven Fabric for DIY Sewing Arts and Crafts Decoration Projects
- Price
- $12.98
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 4mo ago

XSEINO Red Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Red Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
- Price
- $8.86
- Rating
- 4.4/5
- Reviews
- 102
- Age
- 5mo ago

JOSNAAN 8x12 Red Felt Fabric Sheets - 3PCS Felt Squares -1 Colors Soft Felt Squares 1.5mm Thick for Sewing Patchwork Decoration Embroidering Book DIY Craft
- Price
- $3.96
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 7mo ago

XSEINO Red Large Felt Fabric 72 X 36 (2 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Red Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
- Price
- $12.88
- Rating
- 4.6/5
- Reviews
- 203
- Age
- 9mo ago

Jtnohx Soft Felt Sheets Color Felt Fabric for Sewing 7 Pcs 1mm 8x12 Fabric Square for Craft DIY and Embroidery Projects (Red)
- Price
- $4.95
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 1y ago
Newest
by launch date
MITINU Red Felt Fabric Sheet 72 X 36 1.4mm Thick Large Soft Durable Flexible Craft Felt by The Yard Nonwoven Fabric for DIY Sewing Arts and Crafts Decoration Projects
- Price
- $12.98
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 4mo ago

XSEINO Red Large Felt Fabric 36 X 36 (1 Square Yard) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Red Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
- Price
- $8.86
- Rating
- 4.4/5
- Reviews
- 102
- Age
- 5mo ago

JOSNAAN 8x12 Red Felt Fabric Sheets - 3PCS Felt Squares -1 Colors Soft Felt Squares 1.5mm Thick for Sewing Patchwork Decoration Embroidering Book DIY Craft
- Price
- $3.96
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 7mo ago

XSEINO Red Large Felt Fabric 72 X 36 (2 Square Yards) 1.4 mm Thick Soft Felt Fabric Sheet for Crafts Red Series Colors Soft Nonwoven Fabric Fit for Decoration Sewing DIY Crafts
- Price
- $12.88
- Rating
- 4.6/5
- Reviews
- 203
- Age
- 9mo ago

Red Soft Felt Fabric Sheet 18 x 36 1.6mm Thick - Premium Craft Felt for Sewing DIY Projects Embroidery Decoration - Durable & Fade Resistant
- Price
- $6.95
- Rating
- 4.7/5
- Reviews
- 342
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 flat
Sellers
19
Est. top-5 brand share
71%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 100%
Open market
25%
- HaoFeiJH25%
- FANOMMI19%
- Jtnohx14%
- XSEINO9%
- CHENGZHG5%
- BOUBONI4%
Demand
Red Felt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.1×
Search terms
Top Red Felt search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- red felt82K/yr
- red felt fabric33K/yr
- red felt sheets17K/yr
- felt sheets red4K/yr
- felt red5K/yr
Reviews and returns
What reviews say buyers love and hate about Red Felt
We read the reviews and the return reasons for every product selling here.
“So small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red Felt questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









