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Red Felt

Fail

Demand is soft, at -36.3% this quarter, so Red Felt is a Fail.

Flapen Score
39
39 / 100
Ranks 3,666 of 4,656 Arts, Crafts & Sewing niches · −7 vs the category median of 46
Market size
$140K/yr142K searches / yr
90-day growth
-36.3%search demand this quarter
Competition
63%top-5 click share · 17 brands · 19 sellers

Flapen Score

Red Felt against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Red Felt is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Felt market on Amazon at a glance

Shoppers on Amazon United States searched for Red Felt 142K times last year and spent an estimated $140K. The top 5 brands take 71% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 12.1% of those searches ended in a purchase.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved -36.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $140K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
-36.3%
Conversion, latest week
12.1%
Market size, estimated
$140Ka year
Peak month
October6.1× the quietest month
Top search term
red felt82K searches a year

02 · Price

A sale here is worth $8.19.

Listings sell for $8.19 on average, from $3.94 to $17.74. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $8.19 that is $4K to $6K a year per listing.

Average price
$8.19under the $15 to $100 sweet spot
Price range
$3.94–$17.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$4K–$6K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #227 within Fabric. It carries 912 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#227in Fabric
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
912per listing
Listings tracked
20

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Red Felt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 flat

Sellers

19

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

25%

  • Brand 125%
  • Brand 219%
  • Brand 314%
  • Brand 49%
  • Brand 55%
  • Brand 64%

Demand

Red Felt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.1×

Search terms

Top Red Felt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red felt82K/yr
  • red felt fabric33K/yr
  • red felt sheets17K/yr
  • felt sheets red4K/yr
  • felt red5K/yr

Reviews and returns

What reviews say buyers love and hate about Red Felt

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Color”
32%of negative reviews mention “Size-Overall”
3.9%of orders come back
“So small”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Red Felt questions

Answered from the same tracked data.