Is red eye black profitable to sell on Amazon United States?

The niche generates $25K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +138.8%. Flapen's verdict: Worth a look (52/100).

How competitive is the red eye black niche?

10 brands and 25 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in red eye black?

Top complaints mined from reviews: Color, Brightness/Shine/Glow, Quality-Overall. The return rate is 1.3%.

When does demand for red eye black peak?

Demand peaks in Apr–May–Jun–Sep; the busiest month runs 8.8× the quietest.

What does it cost to enter the red eye black niche?

Listings span $3.67–$11.98; the average listing price is $6.88 (sweet spot $15–$100). The average incumbent carries 863 reviews — the moat a new listing must climb.

red eye black

Worth a look

Shows demand growing +138.8% this quarter, but prices mostly outside the sweet spot ($3.67–$11.98) keeps it on the watch list.

Growth

Incredible+138.8%

90-day search growth — must beat 0% to launch

Conversion

Great11.7%

search→purchase rate — share of searches ending in a sale

Returns

Great1.3%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good863.36

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Competition

Bad72%

top-5 click share — a locked-up shelf

Avg price

Bad$6.88

avg listing price — sweet spot $15–$100

Market size

Bad$25K

$25K/yr · 30K searches

Price range

Bad$3.67–$11.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Trending Low Review Barrier

According to Flapen's Amazon United States niche tracking, red eye black is a $25K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Apr–May–Jun–Sep. Verdict: Worth a look — 52/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

red eye black market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $28K–$34K; units × avg price
Conversion rate: 11.7%
Avg BSR: #369
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 6.9%
Avg brand age: 32 months
Avg seller age: 195 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

12%

CCbeauty33%
DALVGFN23%
MEICOLY11%
Wismee11%
BADCOLOR6%
Dmsky4%
Open — no brand owns it (4 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +138.8% search growth over the last 90 days.

Peak months: Apr, May, Jun, Sep · busiest ÷ quietest = 8.8×

Open Trend

Top red eye black search terms

red eye black24K/yr +153.5%13.9% conv.
eye black red4K/yr +85.5%9.0% conv.
red eyeblack3K/yr +106.0%11.1% conv.

All search terms

Top red eye black products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CCBeauty Red Eye Black Stick for Multi Sports Anti-Glare EyeBlack For Baseball Football Softball Lacrosse Water-Proof Eye Black Grease Paint For Athletes & fans

CCbeauty$5.884.5★73 rev

DALVGFN RED EYE BLACK STICK Anti-Glare Eyeblack For Baseball Football Softball Lacrosse Accessories Sweat-Proof Eye Black Grease Paint Smooth & Long Lasting Rich Full Coverage Color

DALVGFN$5.424.5★48 rev

MEICOLY Red Eye Black Stick Waterproof Eye Black Baseball Softball Football Lacrosse Red Face Body Paint Stick for Halloween SFX Cosplay Corpse Devil Clown Makeup

MEICOLY$6.254.2★1,402 rev

Wismee Baseball Eye Black Anti-Glare Under Eye Sports Grease Stick for Baseball Softball Soccer Lacrosse Hockey Athletes Sports Training Sports Eye Black Stick (Red)

Wismee$5.484.5★36 rev

BADCOLOR Red Face Body Paint Eye Black Stick Cream Blendable Face Painting Sticks for Sports Softball Football Baseball Facepaint for Halloween Clown Joker Devil Cosplay Costume Parties Events

BADCOLOR$5.934.4★2,879 rev

Newest

by launch date

DALVGFN RED Glitter Eye Black Stick Anti-Glare Eyeblack for Baseball Football Softball Lacrosse Accessories Sweat-Proof Sport Face Paint Smooth & Long Lasting Rich Full Coverage Shimmery Color

DALVGFN$5.934 rev

9mo ago

Red Eye Black Stick Sports Glitter Eye Black for Baseball Football Softball Anti-Glare Under Eye Grease Stick Sports Favor Spirit Day Accessories

Wismee$5.413 rev

9mo ago

Blue Squid PRO Red Face Paint Stick - Waterproof Body Paint for Adults & Kids Eye Black Baseball Eyeblack Softball - Vegan Hypoallergenic Twist-Up Non-Toxic Makeup Stick for Cosplay Sports & SFX

Blue Squid$5.291,066 rev

11mo ago

Dmsky 10 Packs Eye Black Sports Stick for Football Baseball Softball-Anti-Glare Face Body Paint Stick Kit Water-Proof Eye Sports Paint Sticks 10 Color Eyeblack Painting Kit for Athletes & Fans

Dmsky$9.12245 rev

1y ago

Franklin Sports Premium Baseball Eye Black - All Sports Eyeblack Stick for Baseball Softball + Football Players - 3 Color Gold Fusion for Sun Glare - Vanilla/Gold

Franklin Sports$11.982,323 rev

1y ago

What buyers say about red eye black

What buyers praise and complain about, mined from review topics.

What buyers love

Color39%

“The colors are bright”

Advertised Vs Actual Product13%

“Does what it says it does”

Value For Money12%

“Affordable”

Quality-Overall7%

“Good quality product the team loves the multi colors”

Soft Feel4%

“go on very creamy”

Ease Of Use3%

“Overall it was easy to use”

Efficiency3%

“work pretty well”

Ease Of Cleaning2%

“easy to clean off face”

Ease Of Application2%

“Easy application/good variety of colors”

Durability2%

“Long lasting”

What buyers complain about

Color22%

“its not orange at all”

Brightness/Shine/Glow8%

“Couldn't really see the glitter”

Quality-Overall8%

“Not the best”

Durability7%

“Doesnt hold up”

Stain Resistance6%

“Some of them stain”

Smell5%

“smells funny”

Advertised Vs Actual Product5%

“Not as advertised”

Ease Of Use4%

“Product is too easy to be removed with a simple touch”

Size-Overall3%

“Size of tube is small like chapstick. don’t get it confused!”

Adhesion/Stickiness3%

“Received melted sticks so the paint was lopsided”

Top return reasons

Color28%

Size-Overall11%

Paint Quality10%

Advertised Vs Actual Product8%

Value For Money6%

Adhesion/Stickiness6%

Functionality-Overall5%

Defective Material/Parts3%

Quality-Overall3%

Durability3%

Common questions

Is red eye black profitable to sell on Amazon United States?: The niche generates $25K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +138.8%. Flapen's verdict: Worth a look (52/100).
How competitive is the red eye black niche?: 10 brands and 25 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in red eye black?: Top complaints mined from reviews: Color, Brightness/Shine/Glow, Quality-Overall. The return rate is 1.3%.
When does demand for red eye black peak?: Demand peaks in Apr–May–Jun–Sep; the busiest month runs 8.8× the quietest.
What does it cost to enter the red eye black niche?: Listings span $3.67–$11.98; the average listing price is $6.88 (sweet spot $15–$100). The average incumbent carries 863 reviews — the moat a new listing must climb.