red embroidery thread
Skip itPrices mostly outside the sweet spot ($3.83–$7.90) — this niche doesn't clear our bar today.
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Okay1,985.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-10.0%90-day search growth — must beat 0% to launch
Competition
Bad81%top-5 click share — a locked-up shelf
Avg price
Bad$5.36avg listing price — sweet spot $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad$31K$31K/yr · 43K searches
Price range
Bad$3.83–$7.90cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, red embroidery thread is a $31K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 32/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
red embroidery thread market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- $32K–$43K
- units × avg price
- Conversion rate
- 13.2%
- Avg BSR
- #15
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 flat
Sellers
18
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
3%
- Newkita48%
- New brothread18%
- UMC STAG11%
- DMC10%
- JUPEAN7%
- XLSFPY3%
- Open — no brand owns it (1 brand, 3%)
Demand
Weekly Amazon search volume, last 25 weeks — -10.0% search growth over the last 90 days.Top red embroidery thread search terms
- red embroidery thread25K/yr
- red embroidery floss10K/yr
- embroidery thread red5K/yr
- embroidery floss red3K/yr
Top red embroidery thread products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
12 Skeins Embroidery Floss Red Color Friendship Bracelet String Cross Stitch Embroidery Thread Floss Bracelet Making Yarn Craft FlossRed
Newkita$4.034.7★1,319 rev
New brothread - Single Huge Spool 5000M Each Polyester Embroidery Machine Thread 40WT for Commercial and Domestic Machines - Red
New brothread$7.824.7★3,039 rev
Friendship Bracelet String 12 Skeins Embroidery Floss Cross Stitch Embroidery Thread Floss Bracelet Making Yarn Craft Floss (Red Series)
Newkita$4.034.7★837 rev
DMC Stranded Cotton Embroidery Thread 321 - per skein
DMC$4.224.6★124 rev
UMC STAG Pack of 12 Red Premium Embroidery Thread | 100% Egyptian Cotton Premium Skeins | Cross Stitch Embroidery Floss | Oeko TEX Certified Stranded Cotton | Ideal for Arts & Crafts (Bright Red 46)
UMC STAG$4.634.6★2,160 rev
Newest
by launch date
Red Embroidery Floss: Embroidery Thread 120 Yards Friendship Bracelet String Cross Stitch Cotton Yarn for DIY Bracelet Making
JUPEAN$3.83374 rev
12 Skeins Embroidery Floss Red Color Friendship Bracelet String Cross Stitch Embroidery Thread Floss Bracelet Making Yarn Craft FlossRed
Newkita$4.031,319 rev
Friendship Bracelet String 12 Skeins Embroidery Floss Cross Stitch Embroidery Thread Floss Bracelet Making Yarn Craft Floss (Red Series)
Newkita$4.03837 rev
UMC STAG Pack of 12 Red Premium Embroidery Thread | 100% Egyptian Cotton Premium Skeins | Cross Stitch Embroidery Floss | Oeko TEX Certified Stranded Cotton | Ideal for Arts & Crafts (Bright Red 46)
UMC STAG$4.632,160 rev
UMC STAG 12 Pieces | Premium Embroidery Thread | 100% Egyptian Cotton Premium Skeins | Cross Stitch Embroidery Floss | Oeko TEX Certified Stranded Cotton (Red Tones)
UMC STAG$4.96753 rev
Trending
90-day click momentum
New brothread - Single Huge Spool 5000M Each Polyester Embroidery Machine Thread 40WT for Commercial and Domestic Machines - Christmas Red
New brothread$7.904.7★
24 Skeins Red Embroidery Floss Red Embroidery Cross Floss Embroidery Thread Floss Set Including Plastic Floss Bobbins for Embroidery and Sewing
Dercuy$6.114.7★
New brothread - Single Huge Spool 5000M Each Polyester Embroidery Machine Thread 40WT for Commercial and Domestic Machines - Red
New brothread$7.824.7★
Friendship Bracelet String 12 Skeins Embroidery Floss Cross Stitch Embroidery Thread Floss Bracelet Making Yarn Craft Floss (Red Series)
Newkita$4.034.7★
12 Skeins Embroidery Floss Red Color Friendship Bracelet String Cross Stitch Embroidery Thread Floss Bracelet Making Yarn Craft FlossRed
Newkita$4.034.7★
What buyers say about red embroidery thread
What buyers praise and complain about, mined from review topics.What buyers love
“Great variety of colors”
“Good quality”
“saved me a lot of money”
“great for embroidery that Im doing on clothes”
“It's silky smooth”
“Product as described”
“Better than cotton”
“Fun”
“Its very strong”
“Works well for cross stitch - the strands separate beautifully”
What buyers complain about
“Not a really true red color”
“The quality is medium at best”
“Not what was advertised”
“Not worth the money”
“It's not cotton as advertised”
“too thin to separate threads”
“The only color that's really missing is gray”
Top return reasons
Common questions
- Is red embroidery thread profitable to sell on Amazon United States?
- The niche generates $31K/yr across 10 tracked products. 90-day search growth is -10.0%. Flapen's verdict: Skip it (32/100).
- How competitive is the red embroidery thread niche?
- 7 brands and 18 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in red embroidery thread?
- Top complaints mined from reviews: Color, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.1%.
- What does it cost to enter the red embroidery thread niche?
- Listings span $3.83–$7.90; the average listing price is $5.36 (sweet spot $15–$100). The average incumbent carries 1,985 reviews — the moat a new listing must climb.