Is red dye profitable to sell on Amazon United States?

The niche generates $111K/yr across 16 tracked products. 90-day search growth is +12.8%. Flapen's verdict: Skip it (38/100).

How competitive is the red dye niche?

4 brands and 70 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in red dye?

Top complaints mined from reviews: Color, Functionality-Overall, Color Fading/Discoloration. The return rate is 2.5%.

When does demand for red dye peak?

Demand peaks in Oct–Nov; the busiest month runs 2.5× the quietest.

What does it cost to enter the red dye niche?

Listings span $5.60–$17.27; the average listing price is $8.84 (sweet spot $15–$100). The average incumbent carries 10,027 reviews — the moat a new listing must climb.

red dye

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Great8.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.5%

return rate — above 5% kills the launch gate

Growth

Okay+12.8%

90-day search growth — must beat 0% to launch

Market size

Okay$111K

$111K/yr · 141K searches

Competition

Bad70%

top-5 click share — a locked-up shelf

Avg price

Okay$8.84

avg listing price — sweet spot $15–$100

Review moat

Bad10,027.25

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$5.60–$17.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, red dye is a $111K/yr Amazon United States market (141K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 38/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

red dye market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: $88K–$111K; units × avg price
Conversion rate: 8.9%
Avg BSR: #48
Page quality: 0%
Prime: 94%
Sponsored: 56%
Out of stock: 0.0%
Avg brand age: 67 months
Avg seller age: 157 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Rit57%
Craft County35%
QUALIA6%
TULIP2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.8% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 2.5×

Open Trend

Top red dye search terms

red fabric dye27K/yr +16.3%5.9% conv.
rit dye red16K/yr +24.6%9.8% conv.
red dye for fabric17K/yr +16.4%6.2% conv.
red rit dye12K/yr +22.9%10.3% conv.
burgundy fabric dye11K/yr +1.8%3.6% conv.
red clothing dye8K/yr +14.7%6.4% conv.
rit dye wine7K/yr +3.8%10.1% conv.
dark red fabric dye5K/yr -5.5%3.6% conv.
rit red dye5K/yr +31.8%11.8% conv.
rit dye burgundy5K/yr -8.3%6.8% conv.

All search terms

Top red dye products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rit All Purpose Liquid Dye - Cherry Red 8 oz (Brand: Rit Compatible Material: Wood Plastic Item Type: Fabric-Dyes Color: Cherry Red)

Rit$8.104.4★1,122 rev

Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Wine (Gloves Included)

Craft County$10.434.3★2,995 rev

Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Scarlet Red (Gloves Included)

Craft County$11.054.3★2,995 rev

Rit Dye More Synthetic 7oz-Racing Red Other Multicoloured

Rit$9.064.4★593 rev

Qualia Fabric Dye - for Natural Fibers - 235 ml Burgundy

QUALIA$12.953.8★196 rev

Newest

by launch date

Rit DyeMore Synthetic Fiber Dye Plum Berry

Rit$6.65231 rev

1y ago

Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Wine (Gloves Included)

Craft County$10.432,995 rev

2y ago

Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Scarlet Red (Gloves Included)

Craft County$11.052,995 rev

2y ago

Rit Dye 8 Oz. Liquid Fabric Dye for Clothing Dcor and Crafts Wine (1 Pack)

Craft County$8.54580 rev

3y ago

Qualia Fabric Dye - for Natural Fibers - 235 ml Burgundy

QUALIA$12.95196 rev

3y ago

What buyers say about red dye

What buyers praise and complain about, mined from review topics.

What buyers love

Color40%

“Beautiful color”

Quality-Overall10%

“quality item”

Advertised Vs Actual Product8%

“I did as advised”

Ease Of Use8%

“easy to use”

Value For Money4%

“great value for money”

Instructions/User Manual/Troubleshooting3%

“Instructions are easy to use”

Product Condition3%

“Like new”

Design-Overall3%

“Worked as designed”

Breathability3%

“Deep breath”

Efficiency3%

“it works”

What buyers complain about

Color41%

“this color isn't a true red”

Functionality-Overall11%

“DID NOT WORK”

Color Fading/Discoloration6%

“all of the color came out of the sheets”

Paint Quality4%

“Came in with about 7/10 of the paint liquid gone the Paint was good do”

Product Condition4%

“This is not a new product”

Value For Money2%

“Its too expensive”

Material Quality2%

“Would not recommend for 100% polyester”

Natural Resource Wastage2%

“Waste of time and money”

Size-Overall1%

“Bottle size is small”

Stain Resistance1%

“they color was splotchy on my curtains”

Top return reasons

Color54%

Value For Money11%

Display Colors8%

Functionality-Overall6%

Material Quality5%

Leak-Proof4%

Advertised Vs Actual Product4%

Ease Of Use1%