Red Dye
FailThe top 5 brands take 100% of clicks, so Red Dye is a Fail.
- Flapen Score
- 38 / 100Ranks 3,823 of 4,656 Arts, Crafts & Sewing niches · −8 vs the category median of 4638
- Market size
- $111K/yr141K searches / yr
- 90-day growth
- +12.8%search demand this quarter
- Competition
- 70%top-5 click share · 4 brands · 70 sellers
Flapen Score
Red Dye against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Red Dye is stronger. Inside it, weaker.
Market
The Red Dye market on Amazon at a glance
Shoppers on Amazon United States searched for Red Dye 141K times last year and spent an estimated $111K. All 4 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 8.9% of those searches ended in a purchase.
Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $111K a year.
- Searches, last 12 months
- 141K
- Growth, 90 days vs prior 90
- +12.8%
- Conversion, latest week
- 8.9%
- Market size, estimated
- $111Ka year
- Peak month
- October2.5× the quietest month
- Top search term
- red fabric dye27K searches a year
02 · Price
A sale here is worth $8.84.
Listings sell for $8.84 on average, from $5.60 to $17.27. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $8.84 that is $4K to $7K a year per listing.
- Average price
- $8.84under the $15 to $100 sweet spot
- Price range
- $5.60–$17.27
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $4K–$7K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
56% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Fabric Decorating. It carries 10,027 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #48in Fabric Decorating
- Average rating
- 4.35 starsAmazon United States average 4.42 stars
- Average reviews
- 10,027per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Red Dye products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Rit All Purpose Liquid Dye - Cherry Red 8 oz (Brand: Rit Compatible Material: Wood Plastic Item Type: Fabric-Dyes Color: Cherry Red)
- Price
- $8.10
- Rating
- 4.4/5
- Reviews
- 1,122
- Age
- 11y ago

Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Wine (Gloves Included)
- Price
- $10.43
- Rating
- 4.3/5
- Reviews
- 2,995
- Age
- 2y ago

Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Scarlet Red (Gloves Included)
- Price
- $11.05
- Rating
- 4.3/5
- Reviews
- 2,995
- Age
- 2y ago

Rit Dye More Synthetic 7oz-Racing Red Other Multicoloured
- Price
- $9.06
- Rating
- 4.4/5
- Reviews
- 593
- Age
- 4y ago

Qualia Fabric Dye - for Natural Fibers - 235 ml Burgundy
- Price
- $12.95
- Rating
- 3.8/5
- Reviews
- 196
- Age
- 3y ago
Trending
estimated 90-day click momentum
Rit All-Purpose Liquid Dye Wine 8 Fl Oz
- Price
- $7.70
- Rating
- 4.4/5
- Reviews
- 53,494
- Age
- 19y ago

Rit Cherry Red - Rojo Cereza All Purpose Liquid Dye 8.0 fl. oz. / 236 ml
- Price
- $8.59
- Rating
- 4.4/5
- Reviews
- 53,494
- Age
- 16y ago

All Purpose Concentrated Rit Dye Powder Single Pack for Clothing Dcor and Crafts Wine
- Price
- $7.33
- Rating
- 4.3/5
- Reviews
- 1,784
- Age
- 6y ago

Rit All-Purpose Powder Dye Scarlet
- Price
- $5.82
- Rating
- 4.3/5
- Reviews
- 16,571
- Age
- 9y ago

Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Scarlet Red (Gloves Included)
- Price
- $11.05
- Rating
- 4.3/5
- Reviews
- 2,995
- Age
- 2y ago
Newest
by launch date
Rit DyeMore Synthetic Fiber Dye Plum Berry
- Price
- $6.65
- Rating
- 4.5/5
- Reviews
- 231
- Age
- 1y ago

Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Wine (Gloves Included)
- Price
- $10.43
- Rating
- 4.3/5
- Reviews
- 2,995
- Age
- 2y ago

Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Scarlet Red (Gloves Included)
- Price
- $11.05
- Rating
- 4.3/5
- Reviews
- 2,995
- Age
- 2y ago

Rit Dye 8 Oz. Liquid Fabric Dye for Clothing Dcor and Crafts Wine (1 Pack)
- Price
- $8.54
- Rating
- 4.5/5
- Reviews
- 580
- Age
- 3y ago

Qualia Fabric Dye - for Natural Fibers - 235 ml Burgundy
- Price
- $12.95
- Rating
- 3.8/5
- Reviews
- 196
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
70
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
0%
- Rit57%
- Craft County35%
- QUALIA6%
- TULIP2%
- Open — no brand owns it (0%)
Demand
Red Dye search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.5×
Search terms
Top Red Dye search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- red fabric dye27K/yr
- rit dye red16K/yr
- red dye for fabric17K/yr
- red rit dye12K/yr
- burgundy fabric dye11K/yr
- red clothing dye8K/yr
- rit dye wine7K/yr
- dark red fabric dye5K/yr
- rit red dye5K/yr
- rit dye burgundy5K/yr
Reviews and returns
What reviews say buyers love and hate about Red Dye
We read the reviews and the return reasons for every product selling here.
“this color isn't a true red”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red Dye questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









