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Red Clay Beads

Fail

Prices span $3.96–$9.91, mostly outside the sweet spot, so Red Clay Beads is a Fail.

Flapen Score
43
43 / 100
Ranks 2,976 of 4,656 Arts, Crafts & Sewing niches · −3 vs the category median of 46
Market size
$14K/yr19K searches / yr
90-day growth
+37.1%search demand this quarter
Competition
65%top-5 click share · 9 brands · 10 sellers

Flapen Score

Red Clay Beads against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Red Clay Beads is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Clay Beads market on Amazon at a glance

Shoppers on Amazon United States searched for Red Clay Beads 19K times last year and spent an estimated $14K. The top 5 brands take 78% of clicks. Demand peaks in Jul–Sep. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 11.6% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved +37.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
+37.1%
Conversion, latest week
11.6%
Market size, estimated
$14Ka year
Peak month
September2.9× the quietest month
Top search term
red clay beads13K searches a year

02 · Price

A sale here is worth $6.34.

Listings sell for $6.34 on average, from $3.96 to $9.91. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $6.34 that is $634 to $2K a year per listing.

Average price
$6.34under the $15 to $100 sweet spot
Price range
$3.96–$9.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$634–$2K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #716 within Beading Supplies. It carries 493 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#716in Beading Supplies
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
493per listing
Listings tracked
13

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Red Clay Beads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

10

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

15%

  • Brand 137%
  • Brand 212%
  • Brand 311%
  • Brand 410%
  • Brand 57%
  • Brand 67%
  • Open — no brand owns it (3 brands, 15%)

Demand

Red Clay Beads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Sep · busiest ÷ quietest = 2.9×

Search terms

Top Red Clay Beads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red clay beads13K/yr
  • red clay beads for bracelets3K/yr
  • clay beads red2K/yr
  • red heishi beads1K/yr
  • red clay beads for bracelets making5/yr

Reviews and returns

What reviews say buyers love and hate about Red Clay Beads

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Color”
2.1%of orders come back
“color was on point”
A buyer, on “Color”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Red Clay Beads questions

Answered from the same tracked data.